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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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4001 - 4025 of 5,728 Reviews for Foundations of Digital Marketing and E-commerce

By Cornelius E

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Feb 15, 2024

very educative

By Ricardo J S L

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Jan 31, 2024

Todo excelente

By BENJAMIN O Y

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Jan 29, 2024

5-Stars LFGGGG

By Dushyant S

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Jan 28, 2024

really helpful

By Angelot G

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Jan 18, 2024

Amazing course

By Mohammed k م ق

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Jan 3, 2024

prefect course

By Pritish S

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Nov 10, 2023

Amazing course

By Tawakalt O

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Oct 15, 2023

Comprehensive!

By maria c

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Oct 8, 2023

Muy buen curso

By Ian P

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Aug 30, 2023

good knowledge

By shahroz i

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Aug 21, 2023

Superb course.

By Irfan m

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Aug 9, 2023

great learning

By DHARAM C

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Jul 31, 2023

amazing course

By Koni.B K

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Jul 26, 2023

great Learning

By abuubakar i

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Jul 8, 2023

very setisfied

By Stephen B

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Jul 7, 2023

Very enjoyable

By dheeraj j

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Jul 2, 2023

Great learning

By Boby Y

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Jun 22, 2023

awesome course

By Sridharan C

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Jun 15, 2023

great learning

By Kyle R

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Jun 8, 2023

Very enjoyable

By celia e

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May 31, 2023

Great course !

By iroegbu c

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May 6, 2023

I am Satisfied

By Aniekan N U

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Apr 28, 2023

Very educative

By Assadawut U

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Apr 16, 2023

Very very good

By Nathaniel N

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Apr 14, 2023

Great course!!