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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
5,747 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

BO

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I reallby enjoyed how Coach AJ taught this course. SEO and SEM allways looked confusing when ever i came across it. This lesson help me have an understanding of these terms. Thank you Coach

ZZ

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It's well organized, and really well taught! I loved the actual practises, I hope there were more examples of good titles + descriptions, even different kinds for different goals/industries

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1051 - 1075 of 1,231 Reviews for Attract and Engage Customers with Digital Marketing

By Công T T P L Đ

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Dec 24, 2022

nice

By OM M

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Dec 6, 2022

nice

By Alan N

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Nov 7, 2022

good

By Taki e G

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Nov 6, 2022

good

By Hitesh P

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Nov 5, 2022

nice

By Geofrey M

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Sep 29, 2022

wow!

By Aldrin M

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Jul 4, 2023

Top

By asrar

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Jan 29, 2023

wow

By XLMAXI M

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Jan 2, 2023

thx

By LUANA D S A

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Jun 22, 2024

:)

By Sherzod A

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Feb 21, 2024

ok

By Rishabh A

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Oct 10, 2023

nn

By Mohammed s

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Aug 16, 2023

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By Mihaela P

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Oct 17, 2022

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Aug 6, 2024

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Jun 22, 2024

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By ชนนี พ

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Dec 12, 2022

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By David S G

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Nov 28, 2022

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By Idalis F

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Nov 12, 2022

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By Kirby P

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Oct 26, 2022

By hatem s

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Sep 25, 2022

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By NITHIANANDHAM S

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Sep 24, 2022

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By Jackson L

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Sep 14, 2022

By Muhammad U

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Jan 1, 2023

I recently completed "Attract and Engage Customers with Digital Marketing" and wanted to share my thoughts on the experience. Overall, I found the course to be very informative and well-organized.

The instructor Cindy, was a knowledgeable and engaging speaker. Her lectures was clear and thorough, and she did a great job of explaining complex concepts in a way that was easy to understand. She was also very approachable and happy to answer questions or clarify any points that were unclear.

The course materials, including the assignment and supplementary readings, were relevant and helpful. The assignments were challenging but not overly burdensome, and they provided a good opportunity to apply what I had learned.

I especially appreciated the real-world examples and case studies that were incorporated into the course. These helped to bring the material to life and made it feel more relevant to my own interests and goals.

Overall, I would highly recommend Digital Marketing with Google to others. It was a valuable learning experience that I think would be beneficial for anyone interested in Digital Marketing.

By Victoria “ H

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Apr 28, 2023

An incredible improvement over the Foundations course (which I wish you could skip entirely in the Google Digital Marketing & E-commerce Professional Certificate track). Much more valuable explanations of tools and processes for ads on various platforms.

The only critique that I have is that some of the computer science concepts seem like they weren't reviewed by a subject-matter expert. For example I would never call an algorithm "an automated software" or schema "a type of code". This might seem minor, but in the case of the former I would argue "automated" is not even accurate in the search context (since they do flag and review certain search suggestions and results, including increasing or decreasing the ranking of websites). It can also give the false impression that algorithms are "objective" which they're not - they just do what people do but way faster.