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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
5,747 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

BO

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I reallby enjoyed how Coach AJ taught this course. SEO and SEM allways looked confusing when ever i came across it. This lesson help me have an understanding of these terms. Thank you Coach

ZZ

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It's well organized, and really well taught! I loved the actual practises, I hope there were more examples of good titles + descriptions, even different kinds for different goals/industries

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1201 - 1225 of 1,231 Reviews for Attract and Engage Customers with Digital Marketing

By Maqsood M

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May 23, 2024

The Course is only good for Foundational Knowledge, Please Note there is no Hands On Lessons Videos of how you create your add and First join Google ads etc, I think For a Foundational knowledge course it was good, But to make you Job ready? It will take More then that and This course is just a starting point.

By Daniela L

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Jul 24, 2024

I would have liked actually doing a campaign instructor guided, doing practice round in the Google console, step-by-step. I feel the lessons on SEO could be more in depth. The information, however is great, again, could be more in depth as lessons, and Coach AK is fabulous. Thank you.

By Rosaura H

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Oct 18, 2022

to be honest is toooo much bla bla bla ,more practice i need new job soon and with all this bla bla bla ,can't go not where YET.

By vadana m

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Jun 3, 2024

More information could have been added, the examples were very few which made it difficult to understand some topics in depth.

By Nathan C

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Nov 30, 2023

I wish there was more specific guidance concerning SEO. It seemed very general and not practicable without further research.

By Elizabeth C K

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Sep 19, 2024

I think you should add videos guiding learners step by step on how to create google ads rather than images

By Zamzam M M

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Nov 22, 2022

is important course for everyone that want to work online thanks coursera for give me this opportunity

By Sher a

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Aug 9, 2024

this course were great to me because i have learn more and more thing from this.

By Lipsa R

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Sep 10, 2022

all over good but little bit problem to understand the activity and practical.

By Owen S

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Apr 15, 2024

The audio recording for this course was very weak and difficult to understand.

By Tusavechico P

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Sep 12, 2024

i need step by step and in action how to do things not just an explanation

By RAHUL P

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Aug 31, 2022

Course was really good. Few things were found repetitive.

By Ahmed S

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Aug 31, 2022

I think it needs about 20% improvment.

By Natalie P

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Jul 16, 2023

It was a lot of detailed info quick

By Aum D

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Jun 24, 2022

it was okay, not phenomenal.

By Premkanth G M

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Oct 4, 2022

I mean it was pretty long.

By Adonis

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Jan 28, 2023

Lack of practice

By Raphael A

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Oct 10, 2022

Great course

By Kajopelaye-ola C

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Sep 10, 2022

Great

By prateek m

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Mar 30, 2024

good

By mohit b

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Jan 14, 2023

Good

By Aman S

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Oct 11, 2022

By Anna R

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Jul 2, 2024

it was hard to understand the instructor speak very fast

By Wyatt R

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Aug 5, 2024

Was Barely able to hear the instructor.

By Pablo J V L

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Nov 10, 2023

ME PARECIO ALGO DIFICIL Y CONFUSO