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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,198 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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1101 - 1125 of 1,298 Reviews for Attract and Engage Customers with Digital Marketing

By Công T T P L Đ

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Dec 24, 2022

nice

By OM M

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Dec 6, 2022

nice

By Alan N

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Nov 7, 2022

good

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Nov 6, 2022

good

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Nov 5, 2022

nice

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Sep 29, 2022

wow!

By Nghiêm T P

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Sep 30, 2024

tốt

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Jul 4, 2023

Top

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Jan 29, 2023

wow

By XLMAXI M

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Jan 2, 2023

thx

By LUANA D S A

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Jun 22, 2024

:)

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Feb 21, 2024

ok

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Oct 10, 2023

nn

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Aug 16, 2023

ss

By Mihaela P

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Oct 17, 2022

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Aug 6, 2024

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Jun 22, 2024

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Dec 12, 2022

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Nov 28, 2022

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Nov 12, 2022

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Sep 25, 2022

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By NITHIANANDHAM S

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Sep 24, 2022

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By Jackson L

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Sep 14, 2022

By Muhammad U

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Jan 1, 2023

I recently completed "Attract and Engage Customers with Digital Marketing" and wanted to share my thoughts on the experience. Overall, I found the course to be very informative and well-organized.

The instructor Cindy, was a knowledgeable and engaging speaker. Her lectures was clear and thorough, and she did a great job of explaining complex concepts in a way that was easy to understand. She was also very approachable and happy to answer questions or clarify any points that were unclear.

The course materials, including the assignment and supplementary readings, were relevant and helpful. The assignments were challenging but not overly burdensome, and they provided a good opportunity to apply what I had learned.

I especially appreciated the real-world examples and case studies that were incorporated into the course. These helped to bring the material to life and made it feel more relevant to my own interests and goals.

Overall, I would highly recommend Digital Marketing with Google to others. It was a valuable learning experience that I think would be beneficial for anyone interested in Digital Marketing.