An incredible improvement over the Foundations course (which I wish you could skip entirely in the Google Digital Marketing & E-commerce Professional Certificate track). Much more valuable explanations of tools and processes for ads on various platforms.

The only critique that I have is that some of the computer science concepts seem like they weren't reviewed by a subject-matter expert. For example I would never call an algorithm "an automated software" or schema "a type of code". This might seem minor, but in the case of the former I would argue "automated" is not even accurate in the search context (since they do flag and review certain search suggestions and results, including increasing or decreasing the ranking of websites). It can also give the false impression that algorithms are "objective" which they're not - they just do what people do but way faster.

The speaker for this course spoke very fast. It seemed like the videos were very rushed compared to the last course where I had time to take notes and comprehend the video. In these videos, I found myself having to pause, go back, and read the transcript to grasp what the speaker was saying and fully comprehend it. However, the topics were interesting and despite the speed, the videos were informative and helpful. I enjoyed the activities compared to the quiz-only format of the first course. It allowed me some hands-on practice of the concepts I learned.

This course was packed with a ton of excellent information. I learned a ton that will certainly be put to good use in the future. The only drawback was a couple of the spreadsheet exercises were rather vague upfront for a first-time beginner. It would have been more useful to review completed examples first (to better understand the ideal format and approach), followed by an exercise using different sample content, company profiles, etc. Otherwise, powerful course!

I loved everything about this course - but I am someone that needs to see something in Action. Because Ads are completely new to me, I found reading and the assignments sort of a challenge. I would prefer to see the process as someone creates an Ad from start to finish. Other than that, super informative and really appreciate the in depth of the course. I was most excited for this portion as it is my weakness from my background in marketing.

Really good course to help you understand the relevance of SEO and SEM in digital marketing. Most interesting is how it works and how we see it day to day already in our lives. More particularly why certain ads etc pop up on your feed based on the algorithms employed by various search engines

Great course overall and is slightly more difficult than the first course it provides you with so much relevant information. With taking many courses that dealt with some of this information before this was a good refresher and a little more in depth.

I found that the instructor sometimes emphasized the wrong word in a sentence as he was reading it, which made the flow of the lecture hard to follow sometimes. Other than that, the course was organized an helpful.

This course was extensive. If there was not a follow up course that allows a deeper understanding (Google Analytics), I would suggest a live interactive hands-on opportunity through some type of simulator.

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

I was hoping for a more detailed explaination on which software to use to determine keywords, how to decide on the ones to use, and how to embed them in the content for more lucrative results.

The course is good. There should be examples included with the activities instructions. The videos where a lot of concepts are explained could have their own wrap ups as in the fisrt course.

Coach AK, was too good. A Big Thanks to everyone who initiated this certificate program and you guys did it so well. Learned a lot. Thanks Google, Coursera, IRM and all the teaching staff.

It's well organized, and really well taught! I loved the actual practises, I hope there were more examples of good titles + descriptions, even different kinds for different goals/industries

Wish backlinking was in more detail but anyhow still an excellent course overall. Thank you so much especially since some SEM and Display Advertising concepts taught here were new for me!

This course was very good at explaining how SEO, SEM, etc works. The one thing I would have liked is to actually perform the steps in some type of setting where I get real practice.

I really enjoyed this course it went to depth on certain topics but i think more practical practice would be good of course not to much but maybe some more exercises would be great

in theoretical way this course is amazing however it would be perfect if there were some projects to work on and apply what we learned in the course but overall not bad.

This has been a great course,very informative,however i found certain topics difficult but i am sure going through them again will help me gain more understanding.

The course it’s great but I have one issue which is when I answer the exam they change my answer to the wrong one !!! That’s weird I hope you fix this problem ASAP

Excellent course however, the course can be improved to utilize hands on training such as is used in salesforce courses or the IBM courses on the coursera platform

Me encanto el curso, le puse 4 estrellas porque los ejercicios y material de apoyo no estaban traducidos, y algunos no permitían traducción, lo demás excelente

Great learnings on Search engine marketing and optimization and all that a digital marketer needs to know to otimize their visual and search ad preferences.

This was a very interesting and technical course. At times it can seem like a lot of information but thanks to the instructor it all comes together nicely.

This part of the course opened my eyes to the SEO and SEM and how ads are created. There is more to ads than I ever thought. I enjoyed this course.

im a bachelors in fashion designing and never thought i will do a course in digital marketing, coursera courses are really easy to complete.