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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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226 - 250 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Victor A

Apr 29, 2023

When I started the Google Digital Marketing & E-commerce Certificate course, as soon as I saw @Joi😍, the Product Marketing Manager at Google, I was drowned in her beauty 🥰🥰. I immediately determined 💪💪 I was going to make sure I complete the whole course with flying colors😄😄. Joi's black is beautiful ❤️❤️❤️.

#GrowWithGoogle #Joi #JoiBlackIsBeautiful

By Deleted A

Sep 14, 2024

I'm excited to dive deeper into these topics and explore how they intersect with technology, creativity, and data analysis. I'm looking forward to reading others' reflections in the discussion forums and engaging in thought-provoking conversations! Note: I'll be happy to help you write a reflection post or respond to discussion forum posts if you'd like.

By Tanny T

May 23, 2024

Superb.. I really enjoyed, Overall, "Foundations of Digital Marketing and E-commerce" is a valuable resource for anyone looking to gain a solid foundation in these critical areas. Whether you're a beginner or a seasoned professional, the course offers valuable insights and practical skills that can benefit your career in digital marketing and e-commerce.

By Winii A

Oct 25, 2022

The course is very easy to navigate, I have learned the different tools for marketing strategies and getting a business out there. I have learned about the faundations integrated into marketing and e-commerce by different professional positions and finally, I have gained insight as to what caeer path it is that I want to pursue thanks to this course.

By Ayu H

Sep 8, 2023

First of all, I would like to say thank you for giving me big chance to learn digital marketing. I am a recent graduate and I am trying to gain other insights outside of my major as a chemistry student. I enjoy learning new things and Coursera is really helpful for me. They really support my financial so I can access free. Thank you very much, Coursera.

By Amri E W

Jul 21, 2024

I'm quite surprised by what I've learned so far. I've gained some insights into digital marketing, especially on theory. However, I'm still waiting for more practical lessons so I can implement what I've learned to advance my new career as a digital marketing specialist. I hope I'll get everything I need in the next course. Can't wait for more lessons!

By Rahman M

Mar 10, 2023

Awesome I was blown away by the amount of valuable information and practical strategies I learned. The course covered a wide range of topics including search engine optimization, social media marketing, email marketing, and content marketing. The instructor was knowledgeable and engaging, and the course materials were well-organized and easy to follow.

By Muhammad U

Sep 20, 2023

I'm incredibly grateful for the opportunity to learn under the guidance of miss Joi. Your expertise and teaching have not only enriched my understanding of the subject but also inspired me to explore the field further. Your dedication to education is truly commendable, and I appreciate the effort you put into making the course engaging and insightful.

By shareefsadiq m

Sep 17, 2023

I think wonderfully clubbed all aspects of digital marketing course. Every topic was very well explained audio-visually with relevant examples. I would highly recommend this course to all those who are thinking of starting their own business or looking for a job in digital or social media marketing. Thank you for this exceptionally informative course.

By Mohammad F

Apr 12, 2023

I would also like to express my gratitude to the incredible google instructors and mentors who helped me along the way. I am excited to apply the skills and knowledge I gained through this course to create successful marketing campaigns and drive business growth. Thank you, Coursera & Google for offering this fantastic opportunity to learn and grow.

By Roman G

Dec 15, 2023

Foundations of Digital Marketing and E-commerce: A Comprehensive Review Overall, I highly recommend the "Foundations of Digital Marketing and E-commerce" course to anyone seeking a solid digital marketing and e-commerce foundation. It offers a well-structured curriculum, engaging instructors, and valuable practical skills for aspiring professionals.

By Shabnam D

Sep 26, 2022

It was a great learning experience for me in my life. It was an honour to learn from such an experienced and amazing instructor as Joi, a Product Marketing Manager at Google. Feeling immensely happy and proud by completing the first course so wonderfully. Eager to learn from more amazing instructors in the further courses in this certification.

By Patricia F

Jul 25, 2024

I've enjoyed the training so far. The hands-on experience with real-world scenarios and practical tools, such as Google Analytics and Google Ads, provided me with invaluable skills that I can immediately apply in my career. The ability to learn from experts in the field and gain insights into current industry practices was incredibly rewarding.

By Rafael E

May 12, 2023

This course took me from a level of basic knowledge of Digital Marketing to a level of very complete understanding of the Fundamentals of Digital Marketing. With very well-prepared classes and well-prepared instructors, it was easy to understand each concept that is taught in the course. It was a very interesting journey and a lot of learning.

By GHANI B

Aug 21, 2023

"🌟🌟🌟🌟🌟 Just completed the 'Foundations of Digital Marketing and E-commerce' – what an insightful journey! The content was comprehensive, engaging, and incredibly useful. Highly recommend it to anyone looking to dive into the world of digital marketing and e-commerce. Kudos to the creators! 👏🚀 #LearningGems #DigitalMarketing #Ecommerce"

By Ashwini M

Jan 3, 2023

i was planning to take this course from past 4 months but due to high fees i got disappointed, one of my friend said about the course and at the begining i was afraid of this but when i take the course its worthy i am very happy and the mentor is amazing. thank you coursera for fulfilling our wishes through giving this learning oppurtuinity.

By Nirmal D

Jul 21, 2022

It was a wonderful and marvellous start for the journey of digital marketing as being a business student things are relatable and so nicely explained in layman's term about the concept which encourage to continue it further. hoping good in the further courses. Thankyou coursera for providing such courses and google to making such courses.

By Mateeullah K A

Sep 7, 2023

This is a very interesting and informative course for foundations of digital marketing. I have learned a lot of new concepts and terms in this course. I had also gained a lot of knowledge regarding how to develop digital marketing goals and strategies. Overall this course helped me a lot in gaining new insights regarding digital marketing

By Syed A A R

Oct 26, 2022

* I would like to thank IRM, Ignite, Google and Coursera for providing me this opportunity.* I highly apricate and really enjoyed overall learning from expert mentors. * I highly recommend completing this to one who wishes to start a new career like me. * I thank the Institute of Rural Management for providing scholarship opportunities.

By Israel C E

Oct 18, 2022

Excellent and simple, but full of what is Digital Marketing and E-commerce at this precise moment, made by Google collaborators who at the same time are technological entrepreneurs. It is the theory and practice and also business mentoring that makes this program so useful and promising to those who will start in this branch of business.

By Jakob F

Sep 2, 2024

good review, very informational. Although I did not enjoy the "inclusivity" part of the course. Yes i understand being inclusive and accepting is morally correct, but not everything and everyone needs to be included. People should be included based on their accomplishments and merit as a human being. Not because of Race, Gender, etc...

By Kristen B

Sep 13, 2023

This was a very good introduction to digital marketing and e-commerce. Not only did it break down what these are, but also how they are used by businesses. The course shared some difference job opportunities within these fields. It also broke down all of the new terms and definitions in digestible chunks that were easy to comprehend.

By Carl S ( S

Feb 26, 2023

Having over 20 years of experience in the digital marketing space this course was a great refresher. The assignments were insightful and the facilitators were knowledgeable, which made the program easily digestible. I highly recommend this program for anyone at an entry level or those that have been out of the industry for a season.

By Janaina A

Jul 9, 2024

Great foundation! Maybe the course could implement a session where we can easily access our participation in the forums and people's comments as well our comments in others posts. Maybe it would facilitate interaction. Also in this area we could receive a sign showing we received a comment. As Linkedin does: posts, comments etc...

By Ndinyah D

Jul 5, 2023

Overall, I am grateful for the valuable insights gained thus far, and I am excited to continue expanding my knowledge in e-commerce and digital marketing. The program has provided a solid foundation, and I look forward to applying these concepts to real-world scenarios and exploring emerging trends in this ever-evolving landscape.