My review of this course is that it is an excellent starting point for those interested in a career in Digital Marketing and E-Commerce. It covers all the basics of digital marketing, e-commerce, SEO, SEM, social media, and analytics. It provides a comprehensive overview of the Google Digital Marketing & E-Commerce Professional Certificate. The course is well-structured and interactive, and Google develops the content

It was awesome to learn about digital marketing & E-commerce. It was an eye-opener for me and now I realize how important digital marketing is in e-commerce. I would like to thank all my instructors and Google for being a ray of light in my many professionals journey like myself who can even think to have such courses free? I would highly recommend to all professionals must learn from Coursera to change their lives.

It was extremely useful and interesting course, and I really liked the way the material was presented. Everything was clear, and I appreciated the specific examples. The tests were also helpful in reinforcing the knowledge I gained. A big thank you to everyone involved in creating this course! I am especially grateful for the advice on job hunting and the inspiring stories from people working at Google. Thank you!

Such an informative course, well-organized and engaging especially with the infographics, discussion prompt and practice quizzes. The course content helped me formulate a better idea of what digital marketing and e-commerce is expanding my knowledge, gaining new skills and it was easy to navigate through the course. Who wants to have an insight about digital marketing and e-commerce I highly recommend this course!!

Very well written course and interactive discussions helped me learn basics of Digital marketing. The graphical information was helpful, quiz was fun and popup quiz in the video keeps you alert while watching the video. I thought it would be boring but Coursera reminders and status kept me motivated to finish this segment of the course. Its a long journey but well started. All the best to all students and learners.

The course itself was a great start and foundation for all the basics around digital marketing and e-commerce. I look forward to continuing with the subsequent courses. I'm just disappointed that I have to wait 15 days for more applications for financial aid for those courses, as I can't afford it just on my own. I was under the assumption that my financial aid had approved me for the entire certification program.

This course gave me broader view of online marketing techniques. Though I didn't get an in-depth knowledge but I got the understanding of where I stood in my new career path. This has in turn motivated me to follow my new seen passion with greater zeal so I want to complete all the course in this certificate so I can develop my skill to a new level where I can be better prepared to complete my ambitions and goals.

Strong foundation. Lots of great applicable information. Very well structed and organized. Could be shortened with the integration of reading dictation software while also increasing course awareness for the target market of the hearing impaired. Overall, should be used as a foundational class in high school aged students and broken down into two semester course for middle school age students. Great job!

I learned so much! I would recommend this course to anyone who wants to pursue a marketing career or already in the social media world needing to sharpen their professional idea of what they do. If you want to learn how to better describe with confidence what you do and how you evaluate success in your field of marketing yourself/others and building + maintaining online store(s) this course is for you.

The Foundations of Digital Marketing and E-commerce course exceeded all my expectations! It covered all the essential topics, provided practical insights, and kept me engaged throughout. The instructors were knowledgeable, the content was up-to-date, and the hands-on projects were invaluable. Highly recommended for anyone looking to excel in the digital marketing and e-commerce field! 🚀🎓💼

I can't appreciate enough to the Whole coursera and it's wonderful teachers who are dedicated their time and effort to the students all around the world in an effective way. it was really an honor to be part of a coursera family and it's one of their honest and reliable student. I hope i will continue being paying fully attention and commitment regarding to the courses. thankz to you all

This is an amazing course to set the foundation for building a career or launching your own e-commerce business. It is super informational and informative. I am excited and confident to begin Course 2 of 7 as I work towards my Professional Certificate from Google in digital marketing and e-commerce. Highly recommend it to anyone looking to learn the basics of the digital marketing world.

This is a great course! Joi (Product Marketing Manager at Google) is a great teacher and takes the time to thoroughly explain Foundations of Digital Marketing and E-commerce in this course. I enjoy taking these courses and have learned some valuable skills. I plan to take the next series of courses in Google Digital Marketing & E-commerce to improve my skills. I highly recommend this course.

j'ai été particulièrement surpris par l'ampleur et la profondeur de l'analyse des données nécessaire pour optimiser les campagnes de marketing numérique. Les concepts de la valeur vie client et de l'attribution basée sur les données m'ont semblé particulièrement intéressants, car ils montrent à quel point il est crucial de comprendre le comportement des clients pour maximiser les revenus.

Having completed the first course of this series I am looking forward to the subsequent courses. As an introductory course, the materials are presented in a clear and concise manner and easy to follow and navigate. What I enjoyed most are the personal stories of individuals' journeys that spoke to me on a personal level; it really made a human connection to the why of taking this course.

Me encantó la introducción a este tema; nos guió paso a paso. Pensé que sería más difícil entender los conceptos, pero gracias a las herramientas que nos brindaron, se me facilitó mucho. Las preguntas que nos hacían me hicieron reflexionar y profundizar en lo que estaba aprendiendo. También disfruté la interacción con el coach; le hacía preguntas y él me explicaba de una manera sencilla.

I really loved the interviews from different people who came from non-marketing backgrounds. I also really loved that the dialogue was transcribed and we could highlight and save notes from them. It made things so much smoother. I also love the positive side of marketing that was explored that it's a way to bring value to people and make a positive difference. This was a great course.

Highly recommend Coursera! Great self-guided and well-paced. Love learning how Marketing impacts all of us as consumers whether B2B or B2C, C2C, C2B and new concepts. Great for new Marketers or experienced professionals looking to stay current and in the know! A little Thanksgiving break and then looking forward to the next Course: Attract and Engage Customers with Digital Marketing!

THIS COURSE WAS VERY EDUCATIONAL, FROM THE LAYOUT OF THE COURSE TO ITS NARRATORS/TEACHERS WAS EXCEPTIONAL, WELL THOUGHT OUT AND PUT TOGETHER, THE MATERIALS COVERED IN THIS COURSE ARE VERY ESSENTIAL AND SIGNIFICANT TOWARDS THE NURTURING AND DEVELOPMENT OF YOUNG AMBITIOUS MINDS WHO WANTS TO NOT ONLY ACHEIVE BUT ALSO STRIVE IN A CAREER INVOLVING THE DIGITAL MARKETING E-COMMERCE WORLD.

The foundation course on Digital Marketing and E-commerce was an incredibly enriching experience. The content was presented in a clear and accessible manner, allowing me to comprehend the core principles of digital marketing and e-commerce with ease. The course truly enhanced my understanding of how these two domains intersect and the potential they offer for modern businesses.

In the starting or before joining this course this i was not familiar with digital marketing . After joinig this course digital marketing and e-commerce on Coursera i learnt the basics of digital marketing and e-commerce and much more. The course designed very friendly and flexible. I am very thankful to IRM and Grow with Google to gives us such an amazing opportunity. Thanks

It's a great course and a fantastic learning journey. This course will equip you with the skills you need to apply to entry-level roles in digital marketing and e-commerce. Interesting and important concepts to learn such as marketing funnel, customer journey, and digital marketing and e-commerce goals and strategy. Thank you Coursera and Google for this great opportunity...

This gives really great insights for a beginner with all the required marketing jargons in the form of glossory either after every week or completion of a specific part of the course. Its really a great way to kickstart one's learning graph about digital marketing and e-commerce and hone your skills about how to reach and eventually convert target customers into loyal ones.

The ability to take this course at my own pace ,going through each course over again to understand what that topic entails was an amazing experience. i love the break down of video and reading, was clear and easy to digest and the fact the program allows me transcript of the video was an advantage. The overview of the industry roles was an eye opener to me. and helpful.