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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SZ

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Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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201 - 225 of 5,178 Reviews for Foundations of Digital Marketing and E-commerce

By Nadia E B H

Oct 22, 2023

Some learners may find certain concepts more interesting than others, depending on their background and career goals. For example, those with a passion for creativity and content creation may be drawn to aspects of content marketing and social media strategy, while individuals with a strong analytical mindset may be fascinated by data analytics and performance tracking.

By Djen B

Aug 18, 2023

I extremely enjoyed this course and learned so much in such short amount of time. Taking this course give me the confidence and excitement that I need to make a new career transaction . The course contents were well organized, easy to follow and just enough to keep me learning and engaged. Very happy for my choice. Thank you Coursera and Google! this was excellent!

By Fynn H

Apr 14, 2023

Easy to understand and good to get your first touchpoints with this industry, at first I didn't know that there are seven segments to this course that are all separated into different "courses" so I was a bit disappointed at first, but then I got informed about that, and now I'm looking forward to the 6 courses that are up ahead

Thank you for this high quality course

By Jessica A M

Sep 21, 2023

I've been in digital marketing for 5 years, and I took this course to make sure I had all the gaps in my knowledge filled. I've also taken MANY courses, and this is by the best I've taken. Plus, it's the least expensive! You can learn it all in a month for only $60 (or less if you just take this course). Many marketers will charge $2000 or more for this knowledge.

By Britney K

Sep 18, 2022

Incredibly insightful and thorough course, I have learned a lot about the foundations to marketing and have come to understand that marketing is not as straight forwards as it seems. It considers a lot of various processses and steps that a customer takes and what strategy would work best and how these strategies have to be adaptable to multitudes of situations.

By Swetha M

Jul 24, 2024

Coursera's platform provides an invaluable opportunity for anyone looking to deepen their expertise or break into these industries. The supportive community and expert feedback further enhance the learning experience. I highly recommend Coursera for anyone eager to elevate their skills and drive their career forward in digital marketing and e-commerce, Thankyou.

By Ahmad R K

Oct 20, 2022

I have learned a lot from this course ansd will recommend to others to come and join this oppertunity to learn about Digital Marketing and e-Commerce. This course is organized and delivered in a meaningful way. I am thankful to Miss Joi (Instructor of this 1st Course) and Google team for organizing the course content and for devivering it in a meaningful way.

By Amanda K

Aug 20, 2022

Easy to digest and very well executed. I like how the videos were bite sized but jam-packed with useful information. There is also a summary at the end of every video. What I personally found most useful was the captions that I could read to follow the video. Being a visual learner, I prefer to read to digest information. Thank you for the opportunity, Google!

By Octavio B

Jul 14, 2023

¡Me encantó!

Haber asimilado el conocimiento de los fundamentos me hace sentir que sentó una buena base sobre la cual acumular los conocimientos complementarios y posteriormente desarrollar habilidades de realización para poder comercializar con éxito en el internet, para poder competir y lograr rentabilidad.

Aprecio el esfuerzo, buen trabajo, felicitaciones.

By AGUNG S

Sep 17, 2024

since pandemic era, I buy more via online, and now I realize how amazing digital marketing, e-commerce, the works behind the screen is new knowledge for me, it brings me to imagine someday when I retired, begin to run my own little business, I would like to remember this course, and I want to share my views with my child so she will understand how it works.

By Joel F d V

Sep 13, 2023

Foi um curso bastante rico, prático e dinâmico, com conteúdos interessantes e claros sobre as variadas ferramentas, técnicas, objetivos e aplicabilidade do marketing digital e e-commerce. Sou bastante grato a Google e a Coursera por essa oportunidade de aprendizagem e o auxílio financeiro que me foi dado. Estou ansioso para os próximos programas. Let's go!

By Victor A

Apr 29, 2023

When I started the Google Digital Marketing & E-commerce Certificate course, as soon as I saw @Joi😍, the Product Marketing Manager at Google, I was drowned in her beauty 🥰🥰. I immediately determined 💪💪 I was going to make sure I complete the whole course with flying colors😄😄. Joi's black is beautiful ❤️❤️❤️.

#GrowWithGoogle #Joi #JoiBlackIsBeautiful

By Muhammad D

Sep 14, 2024

I'm excited to dive deeper into these topics and explore how they intersect with technology, creativity, and data analysis. I'm looking forward to reading others' reflections in the discussion forums and engaging in thought-provoking conversations! Note: I'll be happy to help you write a reflection post or respond to discussion forum posts if you'd like.

By Tanny T

May 23, 2024

Superb.. I really enjoyed, Overall, "Foundations of Digital Marketing and E-commerce" is a valuable resource for anyone looking to gain a solid foundation in these critical areas. Whether you're a beginner or a seasoned professional, the course offers valuable insights and practical skills that can benefit your career in digital marketing and e-commerce.

By Winii A

Oct 25, 2022

The course is very easy to navigate, I have learned the different tools for marketing strategies and getting a business out there. I have learned about the faundations integrated into marketing and e-commerce by different professional positions and finally, I have gained insight as to what caeer path it is that I want to pursue thanks to this course.

By Ayu H

Sep 8, 2023

First of all, I would like to say thank you for giving me big chance to learn digital marketing. I am a recent graduate and I am trying to gain other insights outside of my major as a chemistry student. I enjoy learning new things and Coursera is really helpful for me. They really support my financial so I can access free. Thank you very much, Coursera.

By Amri E W

Jul 21, 2024

I'm quite surprised by what I've learned so far. I've gained some insights into digital marketing, especially on theory. However, I'm still waiting for more practical lessons so I can implement what I've learned to advance my new career as a digital marketing specialist. I hope I'll get everything I need in the next course. Can't wait for more lessons!

By Rahman M

Mar 10, 2023

Awesome I was blown away by the amount of valuable information and practical strategies I learned. The course covered a wide range of topics including search engine optimization, social media marketing, email marketing, and content marketing. The instructor was knowledgeable and engaging, and the course materials were well-organized and easy to follow.

By Muhammad U

Sep 20, 2023

I'm incredibly grateful for the opportunity to learn under the guidance of miss Joi. Your expertise and teaching have not only enriched my understanding of the subject but also inspired me to explore the field further. Your dedication to education is truly commendable, and I appreciate the effort you put into making the course engaging and insightful.

By shareefsadiq m

Sep 17, 2023

I think wonderfully clubbed all aspects of digital marketing course. Every topic was very well explained audio-visually with relevant examples. I would highly recommend this course to all those who are thinking of starting their own business or looking for a job in digital or social media marketing. Thank you for this exceptionally informative course.

By Mohammad F

Apr 12, 2023

I would also like to express my gratitude to the incredible google instructors and mentors who helped me along the way. I am excited to apply the skills and knowledge I gained through this course to create successful marketing campaigns and drive business growth. Thank you, Coursera & Google for offering this fantastic opportunity to learn and grow.

By Roman G

Dec 15, 2023

Foundations of Digital Marketing and E-commerce: A Comprehensive Review Overall, I highly recommend the "Foundations of Digital Marketing and E-commerce" course to anyone seeking a solid digital marketing and e-commerce foundation. It offers a well-structured curriculum, engaging instructors, and valuable practical skills for aspiring professionals.

By Shabnam D

Sep 26, 2022

It was a great learning experience for me in my life. It was an honour to learn from such an experienced and amazing instructor as Joi, a Product Marketing Manager at Google. Feeling immensely happy and proud by completing the first course so wonderfully. Eager to learn from more amazing instructors in the further courses in this certification.

By Patricia F

Jul 25, 2024

I've enjoyed the training so far. The hands-on experience with real-world scenarios and practical tools, such as Google Analytics and Google Ads, provided me with invaluable skills that I can immediately apply in my career. The ability to learn from experts in the field and gain insights into current industry practices was incredibly rewarding.

By Rafael E

May 12, 2023

This course took me from a level of basic knowledge of Digital Marketing to a level of very complete understanding of the Fundamentals of Digital Marketing. With very well-prepared classes and well-prepared instructors, it was easy to understand each concept that is taught in the course. It was a very interesting journey and a lot of learning.