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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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376 - 400 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Lloyd C

Jun 16, 2022

Wow. This course was very informative and comprehensive that i have to admit that i enjoyed it very much. The instructor was straight forward and captivating. i would recommend this course to anyone wanting to start a career in digital marketing and ecommerce

By Deleted A

May 13, 2023

The e-commerce and digital marketing program likely provided learners with a comprehensive understanding of the digital marketing landscape, enabling them to navigate the ever-evolving online business environment with more confidence and strategic thinking.

By RICHARD

Nov 26, 2022

Great experience! I gained skills that I didn't have before and I'II continue learning and using coursera tools to advance my professional career opportunities with google community as well. Thanks so much for this opportunity. It comes once in a life time.

By Taimur H

Dec 13, 2022

Working in this field full time from past 5 years but still didn't find anything boring or irrelevant

For people working in this field it's a refresher and can be completed in 3-4 days

For beginners it might take 2 weeks or so

"Good luck and happy learning"

By maria p c

Nov 18, 2022

This course is amazing!! I learned all the foundations of Digital Marketing and E-commerce. It is super well structured and simple to follow. All what you need to know is provided in short videos and short reading materials. The content is super engaging !

By Saumya G

Mar 26, 2024

This certification has equipped me with valuable skills and knowledge of digital marketing and e-commerce, empowering me to think about a career change . I'm grateful for the opportunity to expand my expertise and stay at the forefront of industry trends.

By Rondell S

Aug 23, 2023

A solid course that teaches you the foundations of digital marketing . I already had a background in digital marketing so it was like second nature to me. But for someone who is new to the field, the information is very beginner-friendly and easy to grasp

By Kyaw S L

Jul 27, 2022

I am very much satified with course. I am going to study contining regarding with digital marketing and e-commerce. Thanks for support financial aid. I am going to contribute my knowledges to other people who willing to learn digital marketing e-commerce.

By John E R

Jun 12, 2022

I learned new terminologies through this course! The video lectures were engaging as well and it was easy to stay focused. The readings help alot in supplementing what the videos talked about and I love how the graded quizzes really tested what I learned.

By Марина Л

Nov 2, 2024

Дуже гарно структурований курс. Також дуже зручний для сприйняття не-носіям англійської. Я починала курс, згадуючи свої знання англійської мови ще зі шкільної програми, а коли закінчувала вже могла розуміти деяку інформацію з відео навіть без субтитрів.

By Faith T

Sep 29, 2022

It's definitely a challenge but a refreshing one and they go over the basics in a way that isn't super overwheliming ad you eel like you understand the most complex things in a way more impler form so it isn't as intimidating to tackle. On to the next!

By Mariana G

Jun 26, 2022

The Fundamentals of Digital Marketing and Electronic Commerce course is excellent for the development of any professional, it allows us to propose our ideas in an attractive and strategic way to carry out any business using digital marketing techniques.

By Samujjal S

May 25, 2022

Completing the first course of this certification, has given me more confidence on myself that I have to continue to learn more about this field. I am impressed by how this user friendly course was made, kudos to all those involved in making this course

By Carlos H

Mar 5, 2024

Excelente professores, conteudo e metodos de ensino. Muito gratificante os conhecimentos obtidos. Gostaria de ressaltar sobre meu certificado está com nome errado no final repetiram o Habrahão 2 vezes. Nao consigo apagar. Obrigado. Felicidades à todos!

By Ibeliz G

Jun 21, 2022

Very informative and well explain the only input is that is a bit hard to hear softspoken people even with my volume to the max. like the asian lady and the black gentleman (i forgot everyones name) the black lady is very clear to the point and polite

By sheena

Dec 28, 2022

I learned a lot about the marketing funnel. I think every new business owner should take this course. When I first started my business I didn't realize that marketing is an artform , it's not a simple post something and they will come type of business

By Afif M I

Aug 27, 2023

I am grateful to share with you an overview of the remarkable e-commerce and digital marketing course that I have enrolled in. This educational journey has been an enlightening experience, and I sincerely thank you for the opportunity to participate.

By guru v

Jun 21, 2023

I have never imagined this course is going to be a fun. It is one of the best courses available online.

It is very user friendly and so interactive to learn with. I highly recommend this course to anyone willing to make a career in digital marketing.

By Souvik 1

May 19, 2022

Thi course is the 1st course of digital marketing specialization offered by google and u can know the basics of digital marketing through this course. Overall this course is great but dont forget to finish the entire courtses in this specialization.

By Aadil M

Sep 29, 2023

it was super good to learn, but unfortunately despite of ending the course, it is still showing incomplete, because i am not able to submit test, as it asks for fee, as i requested for financial aid, as it is quite unmangaeable for me .. Please help

By miranda b

Aug 29, 2023

This was a great introduction to digital marketing and e-commerce! It taught me the basics so I can be successful in the rest of the certificate program! The videos, readings, activities, and quizzes were clear and kept me interested the whole time!

By Alcah D

Jul 6, 2023

The content was exceptional and easy to understand, and it's highly relatable to what's happening in the real world right now! That gives people confidence that taking this course will help them advance to the next level in their respective careers!

By Muhammad S S

Nov 17, 2022

This course was amazing. The instructions were clear and well represented. Instructor focused on the core values of the foundation of Digital Marketing and E-Commerce which was easy to grasp for everybody regardless of their professional background.

By Mark J B

Jun 22, 2023

They made it so easy to teach. It's like a walk-in-the-park kind of teaching but very informative and the quiz will make you smarter. I didn't get bored, I was motivated to finish this course because of their style of teaching. Thank you so muchhh!

By Tamara A

Nov 10, 2022

Highly recommend even if you already have some knowledge or experience within digital marketing. It explains all aspects of marketing in a straight forward manner. It is also very cool to have discussion boards and see what your peers thoughts are.