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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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326 - 350 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By kashif b

Jul 9, 2023

This is very good course for starting learning digital marketing. For me, the best thing was no prerequisite is required to learn this course. You just need dedication and they will keep you motivated through out the course and will push you to successfully complete the course.

By Brawndy D

Aug 1, 2022

Running a career in Digital Marketing and completing Google foundations of digital marketing and E-commerce has really help to shapen my career, the lessons and practical assessment in this course is great for anyone looking to take a career in Digital Marketing and E-commerce

By Eryc T J S

Sep 21, 2023

This course is organized really well, and even if you're just starting to learn about digital marketing, you'll get a clear understanding of the big picture. It's super interesting and easy to follow. Thanks to the Google team for making this course newbie-friendly. Great job!

By Awais N

Aug 20, 2023

It was a very insightful course which introduced me to a lot of industry terms which I did not know before. I had a practical experience in digital marketing before but this course helped me get an overview of what impact does Digital Marketing & E-Commerce have on a business.

By TIWALADE S

Aug 12, 2023

This has been such an enlightening

course. From this course, I have learnt reasons why my business was not a success on the digital space despite

being on several online platforms. I have also been exposed to so many concepts and I can’t

wait to put all I have learnt into use

By Lee H

Dec 3, 2022

This course has so much to offer. For beginners, it is indeed a blessing to go through the contents and participate in discussions and assignments. I highly recommend this course to all the people looking forward to starting their career in digital marketing and E-commerce.

By talha j

Oct 29, 2022

I have learned a lot throughout this course. Now I know the importance of social media marketing. I am aware of how to target my customers and create awareness and make them potential customers. Hopefully, i will be a pro at the end of completing these 6 courses. Thank you!

By Naimee G

Aug 2, 2022

This course foundation of marketing and e-commerce is really very useful in understanding basics of marketing and also digital marketing is explained here in details. Almost all concepts of digital marketing is covered here and even concepts of e-commerce is made clear here.

By Cherry A T H

Jun 22, 2022

I very much like this course, and it gives me more than I have expected an online course could do. I totally recommend if you want to start your foot into digital marketing. After completing this, you might have even more insights into which specific route you want to pursue.

By Nidia L

Jul 15, 2024

Coursera me está dando la oportunidad de darle un giro a mi carrera con los cursos de marketing digital tendré una base sólida para abrirme paso.en el competitivo mundo del Marketing Digital, creo que son curso muy completos donde exploras todos los aspectos de la carrera .

By Heather G

Sep 6, 2023

I believe the presenters were very informative, presented the material in a very easy to understand format and explained the basic foundations in a great way. I would recommend this course to anyone who wants to learn more about the areas of digital marketing and e commerce.

By Gulraiz N

Nov 30, 2022

I gained a lot of information about Digital Marketing and E-Commerce, from SEO to SEM. How to use advertising to attract customers. How to increase brand awareness, along with many other aspects. I appreciate Google and Coursera giving me this wonderful learning opportunity.

By Tonia G

Aug 4, 2024

This course was a great starting point to understand how digital marketing and ecommerce works and what goes into it. I recommend this course if you are thinking about learning more about this sector and if its something that you would like to continue your journey with it.

By Carolina A

Jun 28, 2023

Thanks to all the team and Google experts who share their knowledge with us! If you want to learn about the basics of digital marketing and e-commerce, and also learn from professional experiences, this course is for you! Wish you the best in your lerning process, enjoy it!

By Rajat A

Sep 28, 2022

I loved the way the entire course was designed! Right from the beginning, the process and the flow was really smooth without taking into account how much prior knowledge the learner has from before. It presented all the ingormation is a very organized and structured manner.

By Juan C

Jul 20, 2022

This course is truly helpful as it will enable you to acquire a wide range of concepts related with digital marketing. It could be seen as a general overview course, which has the objective to provide students with the conceptual tools needed to be a great digital marketer.

By Dawn E

Jun 28, 2022

Excellent course! I was very happy with the structure of the course and found it very easy to hold my attention. I like the methods switching between video, study time and quizzes. The instructor for this course was well spoken and very easy to listen to. Thank you so much.

By Érika N M O

Nov 10, 2024

Confieso que me siento un tanto abrumada por tanta información acerca del marketing digital, jamás pensé que fuera una actividad tan compleja; sin embargo, me siento motivada a continuar. Muchas gracias por la oportunidad que me brindaron para estudiar esta certificación.

By Joel L

Feb 12, 2024

Overall, the course was so enjoyable to complete and it was taught by a diverse group of professional with unique stories and career journeys. Definitely recommend taking if you are interested or curious of digital marketing and/or e-commerce. Can't wait to keep learning!

By Denish A

May 2, 2023

Very Good Learning from this course as it not only covers Digital Marketing but also covered real marketing scenario and helps to understand the marketing strategies for the company. very very good learning from this course thank to all team for this knowledgeable course.

By Yogesh S

Dec 13, 2022

Awesome course, current scenarios theory explained in brief with the practical project, to learn it will get time but it all depends on your dedication. Yes, the respective course will give you a brief idea of the real scenario and the confidence to handle practical work.

By felipe l

Aug 13, 2023

Awesome; the journey was fantastic. To anyone who wants to gain a thorough understanding of what digital marketing and e-commerce are now, I would highly recommend this course since I felt that the information was flowing through the tool and the content was so natural.

By Palak G

Dec 10, 2023

it was a great key start for my new journey in digital marketing field and this course help me in the starting of my journey and I think it will always help me in future also. Most recommended course for those who wants to start their career in digital marketing field.

By julius m

Aug 27, 2023

Even though some of the things I already knew as I am a Global Marketing student after all, I was still surprised by how much valuable information was here, from ways how to get hired as a digital marketer to what their day-to-day is. Great value for your buck so far.

By Emiene B A

Dec 13, 2022

This course is awesome. I just got started and I am enjoying it so much already. The tutors explain it very well. Coursera has done a great job in putting this together in such an interesting way. I will recommend coursera as one of the best online learning platforms.