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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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401 - 425 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Lai W K

Oct 29, 2022

It gives a good introduction and overview of the digital marketing context. I also enjoyed the experiences or life stories shared by the professionals as these sharings are often not discussed in other courses and are difficult to find elsewhere.

By Anthony S

Jul 20, 2023

Google makes it easy and fun to learn. No matter how you learn, they have readings, videos, graphs, and fun charts to explore. If you want to expand your skills without having to pay thousands for college, Google certificates are legit, and fun!

By Glynis V A

Apr 29, 2023

I was glad to learn fundamentals and basic terminology. Now, when I look at insights, they make sense. The course is thorough, easy to follow, but loads of good information. I took many pages of notes. Enjoyed it and feel much more knowledgeable.

By Tisha S

Sep 9, 2022

This course helped me immensely to learn about various elements of digital marketing. Further it helped to boost by confidence and ability to answer any question. This course is a must try on for anybody willing to learn about digital marketing.

By Wholfang B

May 19, 2022

The course is well structured and teach you all the main concepts you need to know to start a career in digital marketing and ecommerce. Furthermore they give you tips and strategies how you can start building your profile in order to find a job.

By Amanda V

Mar 5, 2024

This course was awesome. I've learned the basics of e-comm and digital marketing throughout my career. Still, learning exact terminology, seeing examples, and getting insights on how to use this course for career advancement has been invaluable.

By Ari P

Nov 7, 2023

This course gave a lot of information in digestible chunks. It was easy to follow, and Ms Joy seemed very knowledgeable. There were different ways to consume the information, so no matter your learning style, you should be able to follow along.

By Athish V P

Jul 23, 2023

I've gained so much indepth knowledge about how the business start their way to reach their goals in number of ways. In this program the foundations of both DM and E Commerce laid a basic foundation of an individual wants to change their Carrer.

By ELVIS G E G O

Jul 20, 2023

Aprendí bastante...

Mi profesión es como biólogo, por ello todo lo visto en el curso fue nuevo y enriquecedor para mí. Entendí el por qué de varios aspectos del marketing digital que ha ocurrido en mi vida diaria como cliente o usuario en línea.

By Rajmohan S

Jul 5, 2023

This course has really given me confidence to achieve success in this digital marketing field.The videos and explanation is very clear and understandable.Also we have assignments so that we know our progress and our understanding of the subject.

By Ameerah

Aug 31, 2022

Love love love this course, I usually never end up completing an online course (pretty much just finding the time and motivation) but every single material presented throughout this course was so engaging and helpful (and helped me get my job!!)

By Brandon R

Jul 20, 2022

This was a great introduction. It was just enough information to make a decsision about continuing down the path of digital marketing. As well as a base vocabulary to understand the more involved education to come. It was a good warm up course.

By Geovana D

Apr 10, 2024

This course offers a guide through carrer, job search, main aspects of digital marketing and how to analyse data to get to your goal. It was more than I expected and I really recommend it for someone that is starting their career on this field.

By Victoria A

Jul 19, 2023

Well-detailed and informative

course and this course has giving me insight and a way to advance my career as well as how I can improve my family business with Digital marketing strategies.

Thank you

Coursera

Google

My organization who enrolled me

By Farhan K

Jan 6, 2023

This course is helpful and very detailed. The method of teaching through videos, readings and activities make it easy to learn. I would really recommend this course to everyone who is interested in the field of digital marketing and e-commerce.

By LR

Nov 4, 2022

Strong overview of key principles. Good for developing familiarity and fluency about what one is supposed to accomplish but doesn't get into specifics of how one accomplishes those things. I expect to learn about the latter in upcoming courses.

By Samer A

Aug 28, 2022

A very good course in the way of education and it is explained in a simple way to reach all the parameters, able to build comprehensive concepts about  Digital Marketing and E-commerce, I recommend him to take the first steps towards e-commerce

By Aniema J

Jun 4, 2023

Something exceptional, makes one stand out and the course is an outstanding program that has created a huge opportunity for me this year.

Continuing will be my best achievement, as I continue to be part of this great learning module.

Moroni Joe

By Joseph W

Oct 16, 2022

This was the high level overview I needed, and I believe I am well-prepared to get into the weeds of digital marketing and e-commerce and ultimately how to maximize revenues through marketing and e-commerce for the businesses I will work for.

By SURENDRA S

Oct 12, 2022

Foundations of digital marketing and E - Commerce the Course Developed by Google In this course we Learn in-demand skills like SEO, SEM, email, content marketing, product promotion and more. Build in-demand marketing skills & get job-ready...

By Thiên N T N

Jun 14, 2024

Absolutely a wonderful Course for beginner and fresher in Digital Marketing & Ecommerce. This course provided me a lot of insightful knowledge about digital marketing and also help me have a better and wider view about this. Highly recommend!

By Tanya B

Oct 24, 2023

I loved how this made me think more on how to market and attract customers through your socials. Even though I've used socials in the past this gave me a better understanding on how to use digital marketing in a better way then I have before.

By A. F

Jun 29, 2023

I learned the jargon and concepts that I need to deepen my career knowledge of digital marketing. Videos were short and easy to follow, the quizzes were appropriately qualitative, and the material was meaty but not overly difficult to follow.

By Ajit M N

Jul 17, 2022

I thoroughly enjoyed taking this course! I have been a digital marketing enthusiast for a while, and I think I made the best decision to enroll in this. Learning digital marketing from Google...that's exciting! Thank you, Google and Coursera!

By Ingrid S

Oct 25, 2023

This course is a great way to start in digital marketing. I have no prior experience and this course helped me understand the basics of digital marketing and e-commerce and showed me how multi-faceted this industry is. I highly recommend it!