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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4501 - 4525 of 5,548 Reviews for Foundations of Digital Marketing and E-commerce

By Vũ V Đ

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Apr 3, 2024

Great!

By David O

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Jan 24, 2024

Useful

By Pablo H

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Dec 8, 2023

great!

By koji w

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Nov 9, 2023

useful

By Kelvin E I R

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Oct 22, 2023

genial

By Kareem A

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Sep 25, 2023

V.Good

By Amal A A

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Sep 17, 2023

thanks

By Harris M

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Aug 14, 2023

Great!

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Aug 10, 2023

great!

By Athar M

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Jul 30, 2023

Superb

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Jul 12, 2023

Great!

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Jun 18, 2023

Great!

By Sebastian L R M

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Mar 27, 2023

brutal

By Rabia N

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Mar 6, 2023

Great.

By Nilima K

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Jan 19, 2023

superb

By David J H

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Jan 5, 2023

......

By Gs Z

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Dec 27, 2022

superb

By Muhammad S Y

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Nov 27, 2022

Thanks

By Ayze y

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Sep 28, 2022

great

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Sep 20, 2022

Great

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Aug 10, 2022

great

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Jul 10, 2022

Great

By Arabel K M

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Jun 19, 2022

great

By Rafi R F

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Nov 19, 2024

keren

By Raheb S A M

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Nov 15, 2024

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