I took this class concurrently with the Meta Social Media Marketing & thought they complemented each other really well. I look forward to doing the rest of both specialization programs when I am able. My only complaint is the number of student submissions that were obviously made with AI was annoying. I would give a peer a good grade, then see the next person's submission and it was almost exactly the same, making it obvious that both people had just used AI to do the work. It's repetitive and icky. It would be ideal if Coursera could find a way to curb that somehow. Otherwise, I enjoyed it and learned what I was hoping to gain.

Awesome overview of digital marketing. Really helpful even for someone like myself who has some experience in the field and has heard most the terms before. It helped organize all those points and terms into a comprehensive philosophy. Also very compact and time-efficient, no extra unnecessary info except for one section I found value-less. Hopefully, in the next few courses we build on top of this in more detail and practice. Had it not been for the inclusivity propaganda stuff I would have rated this course 5 out 5.

This course was very informative and insightful for anyone seeking to learn the basics of Digital Marketing and E-Commerce. However, I do feel the information was a bit too basic for me personally, but I appreciated the smooth flow of information as it was taught in an easy to understand manner, as well as check on learning checkpoints throughout the course. I'm looking forward to the next modules for more indepth insights on SEO, SEM, and Digital Analytics.

I love the information is engaging and isnt boring. I also really enjoyed reading everyones points of view on the course thus far. They also are very encouraging in the videos constantly telling us we are doing awesome! Ive learned so really good insight on SEO and SEM as well as SERP's. Have heard about them plenty of times just didn't know how much into detail it goes. Digital Marketing is a lot more complex than I imagined but very insight full!

I learn a lot of things on this course. The content was informative and I liked the definitions and glossary PDFS. What I didn't like was how the questions crossed over to the point there wasnt a clear answer/could have been multiple. Overall, definitely worth doing and adding the certificate to your LinkedIn page, using the information in your current/new role but make sure you take notes because the terminology all sounds the same by the end!

This course is a good foundation for those who are new to Digital Marketing. Every concepts you need to know is there. But like its title, this course is too general. I hope that they could be more specific with the concept they are giving. Long story short, you should take this course if you want to understand what digital marketing is about! But in order to execute a marketing campaign, you might need to take another courses!

I have loved how it is structured, how it is explained and how it is evaluated. It is noted that there is a pedagogical planning behind. They make continuous reviews of what they have learned to attend to the memory curve, they give many examples. The only ones that are not clear are those of data narrative that have seemed confusing to me. And it would take a little more practice instead of exam questions after each lesson.

esta muy bien muy completo la verdad me encanto el curso viene de manera muy profecional y requiere mucho empeño y dedicacion si pero nada es imposible poniendo esfuerzo y estudiando me encantaria que estubiera la traduccion en español ya que no tengo un nivel muy alto de ingles lo cual me dificulto un poco las catividades pero nada es inposible y logre acreditar el primer curso haci que se que todo se puede lograr

The course is really comprehensive and detailed starter! But I think if you take this course alone (not altogether with the next courses in the google certificate program) it will lack the materials of digital marketing and e-commerce. Because part of this course also explores the job-search side to pursue a career in this industry, which maybe isn't something that people look for in this course

Digital marketing is a diverse field encompassing various aspects of capturing, controlling as well as retaining the customer’s attention as well as the interest. While digital marketing experts need to be passionate learners, technology enthusiasts, proactive and creative thinkers, there are also specific skills that can make one’s journey as a digital marketer more fulfilling and worthwhile.

This course is excellent for beginners. Only things is that for the assignment part sometimes I feel like the questions are too theoretical and we might need to memorize a lot to get the right answer. Otherwise, this course contains some really good topics like data ethics, roles and responsibilities of digital marketers, introduction of the mentors and etc. Its a good comprehensive course.

Overall a very informative and interesting course. I will say there were a couple of topics that did not keep my attention but since this is a broad subject with numerous career tracks, I expect that to happen. I would love to see more activities. The ones in the course are a bit boring. Something more interactive would really go a long way in supplementing my learning and my attention.

This is an slightly in depth overview/intro to the field. A lot of it is basic information that you may know of already if you are interested in the subject. I do think it is a good place to start the certificate, and also refresh/update your knowledge. I was able to complete this course (Part 1 of 7 in the professional cert series) in about 2 weeks. I studied about 30-1hr daily.

The course is very good; I think for people that has never worked in this area it´d be better to have more context on the last part of the course to talk a bit more of the type of audience who will be listening to the data storytelling

I love it´s online and I appreciate the material to download and the mentions of other resources outside google like in the section of ad exchange

A few areas that were motivational speaker fluff I could have done without and a few more examples early on would have been nice. Most of it was well organized and at least in nice little chunks so you don't get overwhelmed and with enough variation between reading and videos to help keep attention. The audio could be loudeer as well, but taught at a good professional level.

Foundations of Digital Marketing and E-commerce" is a comprehensive guide providing essential insights into navigating the digital landscape. With a structured approach, real-world examples, and actionable exercises, it equips readers with the knowledge and skills necessary for success in today's competitive market. An invaluable resource for marketers and entrepreneurs.

Es un muy buen curso introductorio al marketing digital. En el pasado he llevado otros cursos pero ninguno tan bueno como este, es puntual, enseña mucho en pocos minutos y explica de forma clara y concisa. Lo recomiendo mucho si se está iniciando en el mundo del marketing digital y se desea obtener los conocimientos básicos pero completamente necesarios para sentar base.

The first module raised doubts about the course, since all the information was only about how everything would work out, a lil coaching. But then the really necessary basic information went. If you are an absolute beginner, then this course is for you. If you already know the basic terms, such as KPI, marketing funnel and marketing strategy, you should skip this course.

This is very informative course covering a lot topics in Digital Marketing. I learned a lot! This course is broken out over 4 weeks so I suggest working on a little each day because you cannot complete this course over a day or a weekend. I would 100% recommend this course to someone who wants a refresher course or getting started in the industry.

It was an enriching experience, and I learned valuable skills and knowledge that I can apply in my career. The course content was engaging, and the teaching approach was highly effective.

Thank you for your dedication and efforts in delivering this course. I look forward to applying what I've learned and continuing my educational journey.

I really liked this course simply because it showed the basic foundations of digital marketing and e-commerce. Anyone can learn from this and it starts with the absolute basics of learning nothing to understanding how companies go upon marketing and converting online people into loyal customers. I learned a lot from this course!

The content and presentation was very good! The ability to have the TTYS, reading outloud, has to be on all content bc the pages tht do not have a video, I cannot get the reading outloud to work. Additionally the ability to take notes on the non-video pages would ebe helpful too including the ability to upload intogoogle drive.

the course itself is of course well designed and organized but for different markets and countries you should gain some experience yourself to be able to apply these skills in the field. but after all it's a solid foundation for starting to working as a newbie but of course it's not enough and you have to gain more skills.

I think this course is really beginnner-friendly and the concepts are very easy to understand. The proctor is also engaging but sometimes i feel like zoning out and there are parts that may seem too big of an idea. Overall though, i really recommend this course. It's so easy to finish and it's fast-paced.

informative and rich content but it lacks one thing which is practical project on how to use the information provided

it is still a great course for the basic concepts and fundamentals of digital marketing & e-commerce and i love the instructor she has good presentation skills and the ability to teach