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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4901 - 4925 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Grace V

May 1, 2023

Thought that it covered a lot of things. However, retention wise, I think that there should be packaged notes or slideshows to compress the material in order to go back and easily study on own time for the future.

By Deleted A

Sep 10, 2023

very good in detail course loved it. thank you google and coursera for giving me financial aid. one recomendation would be to add in depth animaton to the topic im currenty studying in the course. thank you again

By Leguier K

May 8, 2024

Very good and clear introduction to Digital Marketing, understanding the principles and core concepts orbiting in this vast field was possible with this part of the course. Would recommend to study each Modules.

By Scott F

Jun 28, 2022

Clear, well-written, well-organized material that is easy to follow. One construction criticism: Some of the quiz questions are nitpicky, i.e., some of the responses are unnecessarily similar to one another.

By Lohith G H J

Oct 16, 2022

Did not teach what analytic tools we can use to analyse campaings and also a demonstration of fb and google campaign would have helped the candidated a lot more. But again a great course. Thanks a lot

By Joshua G

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

By Anthony M

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

By Christine M B

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

By Tran B N

Jun 21, 2022

After this course, you know what you will do to start the first step in the marketing journey. They bring not only knowledge but also experience. You may listen many motivation stories of newbie.

By Trixy A

Feb 14, 2024

As a beginner with no marketing background, I found the information very digestible. I was able to grasp the concepts and through the quizzes and reviews it helped to retain the information.

By Kenaz E

Jul 14, 2023

I thought the course was very informative and very easy to progress through. I think I am going to enjoy the rest of this course tremendously and I'm excited about my new career direction.

By Deepak K

Aug 30, 2022

This Course really good for beginners, through this course you will be able to understand digital terminologies and you will get the idea how different platforms works as per the objectives.

By Bart T

May 15, 2023

The course materials were easy to follow and easy to take notes. One thing the quizzes and lectures were sometimes not using the same phrases that made it harder to get a correct answer.

By Vikas Y

Jul 28, 2022

Its a great course for introduction about the basic concepts of digital marketing.

But the only thing I think they could improve is the presentaion which could be more upbeat and engaging.

By Ramez H

Aug 8, 2024

As a beginner, I learned a lot about marketing funnels and strategies. The course was very well organized and progressive, suitable for a beginner to understand and absorb its contents.

By Santiago H

Sep 4, 2023

Hubo momentos en que la pagina se colgaba y no me dejaba continuar con el curso, independiente de ello me siento realizado con la finalización de este curso, ahora lo pondré en practica

By Afrin A

Aug 16, 2022

I learned a lot about digital marketing even without having a basic knowledge of it. Great course for those who wants to develop basic knowledge about digital marketing and E-commerce.

By Terri A T

Jun 13, 2022

The one thing i would hope for is that there is a way to print you quizes so that you can look back on them and review them. Everything else is wonderful and easy to follow along with.

By Tre B

Mar 31, 2023

The model provides very good introduction for learning the common terms used prior to applying skills necessary to enter into deeper training for marketing. It gets good at week 2.

By Jithu S

Jul 3, 2023

Good for beginners who want to know the basics of Marketing and what are the scopes in this particular field. You can gain the basics and learn more by going more deep in topics

By Stephani J

Oct 30, 2022

I am very happy with everything I have learned during the course so far. I wish the reading material was also in a video. Makes it much easier to understand and entertaining.

By Shubham S

Jul 21, 2022

If you can make real-life practices in this course it will be great.

like creating a digital marketing funnel in the course right away while learning and through case studies.

By Caroline

Jan 8, 2023

It is brilliant; I have learned so much! Not just about the course, but about myself! It took a while for me to get started and into a routine, but it got there. Thank you!

By Christopher D

Jul 2, 2023

I am grateful for the opportunity to learn and earn these professional certificates! I am broke and unemployed. This really might be the game-changer for me! Thank you!!!

By teryn s

Jun 26, 2023

Very detailed and thorough. It would be nice to have the option to audit all the courses when applying for financial aid, but I like the financial aid that is offered.