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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4951 - 4975 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Varun K

Feb 14, 2024

No other course in the world can be more foundational than these 4 modules. I appreciate the efforts of the whole team behind it. Thanks !

By Laura R

Nov 10, 2023

It was a pretty good, basic jumping-off point. I knew the material already, but it's nice to brush up on your knowledge form time-to-time.

By Gabe t

Jun 19, 2023

This course was more then I thought but I can say its quite engaging and a lot of fun to see all the different opportunities in this field

By Jenny R

May 24, 2023

Very thorough in the foundations of Digital Marketing and E-commerce. Like the mix of video and reading that was involved in the Modules.

By Nuno L

Jan 29, 2023

Very good,for excellent was if this course also available in other language,like Portuguese from Portugal or may be in other language.

By Simphiwe N

Mar 7, 2024

Excellently put together. Great concepts and sound advice from professionals already in the field of Digital marketing and e-commerce

By Prashanth A

Nov 21, 2022

Very well made course, with easy to remember understand explanation and good test assignments to retain all the learned information.

By Dương V C

Nov 6, 2022

Tôi không thể học được bằng ngôn ngữ Việt Nam , vì tiếng anh của chúng tôi kém . vui lòng có vietsub hoặc hỗ trợ ngôn ngữ tiếng việt

By Laxman

Jul 9, 2023

This course provided me with useful insights as an individual does in Digital Marketing. It gave me a kickstart for my DM journey.

By ItsGujjar

Aug 27, 2022

I got to learn a lot of things and clear my thoughts on a lot of foundatinal ideas that I had after I was done with my bachelor's.

By Young C M

Jul 5, 2024

Great contents to look over the surface level of marketing terms for those who are considering jumping into a marketing industry.

By Laura L

May 29, 2024

UN CURSO MUY PROVECHOSO ESTARIA BIEN QUE SE PUSIERAN LOS VIDEOS EN ESPAÑOL O TUVIERAN TRADUCCION, PERO DE HAY EN FUERA ESTA BIEN

By NITHISH N

Dec 23, 2023

This course was beneficial as it gave a basic idea of what to do. I found it very helpful and I hope others find it helpful too.

By Charles B

Dec 11, 2022

As a foundation course, it provides a good overview of the major areas to be cover in the remaining six segments of the program.

By Nancy

Oct 28, 2022

The course familiarized me with marketing terms and gave me an idea what careers are available in the digital marketing sphere.

By Zabihullah R

Dec 18, 2022

The course is well-designed. I liked the course assignments and weekly challenges. They were a great way to recap each lesson.

By MD. F R

Jul 14, 2023

This course covers every possible aspect of digital marketing. Instructors are so passionate throughout the learning process.

By Bryan M

Jun 29, 2023

I thought I would be connected directly to an employer but I'm still happy that I finished the course and got my certificate.

By Afira A

Jul 17, 2022

Its good but when the courses progresses, i think i dont actaully like the course.its not my forte. Does not get my interest.

By MOHAMMAD F B R

Jul 24, 2024

I am loving this course so far but I need to address something. I have not yet received my certificate for this first course

By Yasir Z

Jan 27, 2023

Excellent insight into the marketing and e commerce world for a layman person who has no background knowledge of this field.

By Williano L d S

Apr 18, 2024

bem,esse primeirp curso foi bem teórico como esperava!mas é isso,gostei bastante da didática e é isso!amei e bjos da Anitta

By Crystal R

Jul 1, 2022

I really enjoyed the class. The training videos along with written information, quizes and activities where easy to follow.

By Mishi P

Jun 4, 2023

I learned a lot form these courses but though I have recieved financial aid but still I am not able to get my tests unlock

By Mayur B S

Dec 17, 2022

Special thanks to Google and Coursera platforms which provide me this course free. It helps me a lot in future. Thank you.