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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4976 - 5000 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Alinam C R (

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Sep 13, 2022

I struggled learning all the terminology. It would be nice to have the flashcards to help to learn al the new terminology.

By Josh H

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Feb 14, 2023

Well made and informative. My only negative is that a good amount of the information presented feels a bit like filler.

By Mir F N

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Aug 9, 2023

Very much informative and educative course to learn practical aspects of digital marketing and e-commerce fundamentals.

By Prashant S

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Jan 2, 2024

this course is amazing for future and get security for jobs, i give you 4 star after i get job i will give you 5 star.

By Saad H

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Aug 31, 2022

Excellent learning with ample of knowledge to excel in ecommerce and digital marketing jobs and for your own business.

By Danial N

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Mar 19, 2023

Some things are repeated many times. Overall, Good course for beginners who want to get started in digital marketing.

By Hamza Y

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Nov 11, 2024

It is very informative and excellent because we have learnt a lot of things through this course and I also like it.

By Preeti K

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Jul 29, 2022

Exellent foundation course. Its very informative and adds to my knowledge about Digital Marketing and E-commerce.

By Sejal N

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Jul 11, 2022

Well-organised course, helpful in learning the basics of Digital marketing & E-commerce. Good learning experience.

By Bishnu S

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Mar 10, 2023

I have learnt a lot from this course about digital marketing. The contents they provided are rare and necessary.

By Brian M

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Jul 12, 2024

This was a very informative class that teaches you a lot of basic information to get you started in your career!

By Robert W

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Jun 15, 2023

Great course and a wonderful community! I just wish there was more hands-on experience in portfolio development.

By Jasmine N A Y

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Mar 28, 2023

Good if you are new to the digital marketing world. Materials are explained from the very basics to the details.

By Rosella K

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Oct 26, 2024

Title of courses are great but the information and knowledge insight the course is not what we expect to learn.

By Azam K

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Mar 23, 2024

Very well designed course.

A must for all those who want to develop a basic understanding of digital marketing.

By Nathaly M

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Oct 5, 2022

So far I am in love with this course, a lot of new terminology and knowledge after week 4 but totally worth it.

By Ong T H

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May 10, 2022

A good basic introduction to digital marketing. The videos and reading materials are informative for beginners.

By Nikol S

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Oct 2, 2024

Great for beginners but for those who already have experiece in digital marketing this would just be a review.

By Mathew J

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Sep 2, 2024

I am super excited and very glad to learning on this platform. It's great nice, fun, engaging and very helpful

By Kareem E

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Nov 10, 2023

Nice course but, it would be more than perfect if there is a lot of practical homeworks and practical examples

By Omar A I

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Dec 5, 2022

Wooow! This really amazing. I learned a lot and I acquired different valued skills. Thanks Coursera and Google

By Sreedhanya K

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Jun 20, 2022

The relationship between digital marketing and branding, and how businesses can leverage both to be successful

By Safiya M

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Jun 27, 2023

The instructors explained concepts and terminologies, using relatable examples, which made it easy to follow.

By BODA M N

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Dec 11, 2022

the course is made in a simple way so that it is very easy to learn and understand by the beginners alsiAlsip

By Kevin K

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Nov 9, 2022

definatley keep it interesting by changing from reading to videos to pop up quizes so you never lose interest