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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,507 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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5301 - 5325 of 5,477 Reviews for Foundations of Digital Marketing and E-commerce

By Alok R

Nov 20, 2022

good

By Sarvesh J

Nov 6, 2022

GOOD

By Santhana

Aug 26, 2022

Good

By Selva G

Jul 6, 2022

Good

By hassan a m

Jun 25, 2022

good

By Jo'raboyev A

Apr 20, 2024

wsd

By Zahroxon M

Apr 25, 2024

Ha

By Priya N

Jul 9, 2022

ok

By Sara M

Oct 14, 2024

٠

By Sadia A

Sep 20, 2024

5

By rashmi p

Jun 26, 2023

.

By Feliciana d R C d G

Jun 26, 2022

.

By Nursultan K

Nov 1, 2023

The course was well-designed and informative, but it was too slow-paced. It could have been completed in two weeks, but it was stretched out by the presenters' retentiveness . The presenters' delivery was artificial and not-live. They read the text on the teleprompter verbatim, without any enthusiasm or engagement. This made the course difficult to follow and retain information. Overall, the course was good, but it could have been much better if the presenter had delivered it more effectively.

By emily a

Jun 29, 2022

I think there are many ways you could make this more accessible - i have some dsylexia and audio processing issues and i found the videos rather unhelpful. There could be more visuals and interaction. Also everhthing is on white - can we get some dark backgrounds - alternate fonts. Sometime she'd talk and there would be a slide but the slide was up too quick. It needs to stay on the screen longer while she talking about it. and she needs to review at the end of each video all the slides.

By Shoaib S S

Nov 8, 2023

I've acquired a solid grasp of the fundamental principles of Digital Marketing and e-commerce. However, I had anticipated gaining practical experience through hands-on projects, but unfortunately, the course was predominantly theory-based. Nevertheless, I've managed to establish a strong theoretical foundation in Digital Marketing.

By Anna R

Dec 21, 2023

This course gives a good understanding of the fundamentals of digital marketing. On the other hand, it does not include real problems to teach you through problem-solving. It is more about theory. I believe the next part of the course will be more practical.

By shubham k j

Aug 25, 2023

thank you google for providing this course i am soo thankfull to you in thiss cousre i have learnt soo much thing about the e-commerce and digital marketing their tactics matrics method of e-commerce .

its been very usefull and knowledgeable course for me .

By Naresh k

Nov 7, 2022

WITH DUE RESPECT , THE COURSERA TEAM I AM VANSHIKA USING YOUR COURSERA SINCE A LONG TIME BUT NOW I CANT ACCESS MY CERTIFICATE . THEY ARE TELLING TO VERIFY MY ID AND I HAVE DONE MORE THAN 100S OF TIME BUT STILL I CANT ACCESS IT

By Arnold M

Dec 30, 2022

i hate giving a low rating and I take responsibility for the misunderstanding. I’ve been an entrepreneur for ten years and wanted a course that was ‘close to the metal’ and this was in my opinion a high level overview.

By Donna L

Sep 7, 2024

General knowledge is solid, but specific is too general. Need a deeper explanation and teach the exercises through an on-line demo. I just think an actual qualified teacher might be a better teacher. I'm just sayin ~

By Margie H

Aug 26, 2022

It was very in-depth with important information. I liked the quizzes throughout the course because it really helped me to understand the terms, their definitions, and how they fit into business and digital marketing.

By Farbion D

Nov 15, 2022

The course was a bit difficult but a have focused and listened and the course later on. I didn't give up and the course was great and a have get a lot out of it. You must never give up your must always stand up.

By AmritKumar A

Jan 16, 2023

My Full name is "Amrit Kumar Aryal" but my middle name is not in the certificate. How can i get my full name in the certificate? I must have my Full name in any kind of certificate for its validation.

By Falgun B

Aug 25, 2024

not very detailed. I am practitioner of Digital Marketing for over a decade, so this was good as a refresher/revision as well as a reputed certificate. But maybe very perfunctory for a beginner.

By Sameer H

Nov 15, 2023

I think need to add some practical approches so students encourage to stuck with course. :) overall course is good to understand the foundation of Digital Marketing and E-commerce