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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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5451 - 5475 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Abdul G

Oct 15, 2023

kurang menarik

By Saleem J

Sep 19, 2023

helpful course

By Isararut T

Sep 8, 2022

Too much quiz

By Veronica W

Jan 12, 2023

for beginners

By Sk T A

Oct 5, 2022

Informative

By uzma

Aug 25, 2023

it was good

By Siddhant D

Oct 10, 2022

therotical

By ashling h

Jan 14, 2024

too basic

By MARCELO V

Dec 12, 2022

Too basic

By sabrey i

Aug 24, 2024

جيد جدا

By Angie C

Mar 6, 2023

Boring

By Aswin R K

Oct 24, 2022

good

By Riffat Q

Jul 20, 2024

good

By Henay R

May 11, 2024

Good

By Mohammed A (

May 9, 2024

Good

By Victoria B

Feb 23, 2024

La verdad que le didican un modulo entero a hablar de inclusión , pero este curso no esta en español, usando las traducciones on line de google se confunden mucho las palabras y definiciones, lo que haces que falles en los examenes. Por otra parte la página tiene errores y se cierra a mitad de un ejercisio, por lo que se vuelve tedioso arrancar nuevamente. Los videos son lentos y largos sin sentido y no tiene resúmenes ni textos para leer, solo en algunas ocasiones un glosario o un contenido al finalizar el módulo pero que no resume lo importante, sino que aporta una información presindible. Espero más del próximo curso.

By Guy C

Feb 18, 2023

Quite a bit is covered in this course.

Early on, a great, real-life, case study is given (beachgear marketing), showing how different channels were used at different stages of the campaign.

And then, nothing. no more case studies. all words. blah blah. And then you struggle to assimilate the information, because you don't get enough stories and the wider context.

More case studies, more graphics, animated graphics, infographics, more wider context !!!

By Alex I

Feb 28, 2024

I do appreciate the skills I've gotten and it's a good thing to put on my CV. But all in all this course was not good. The videos weren't engaging at all, the tests were pretty easy and it felt like every 2 videos the main teacher said "you'll learn about this later in the course". I wouldn't mind since it's an online course, but for £40 a month I'm not too sure.

By Miss A

Sep 7, 2023

Theoretical education helps us to have a deep knowledge of any subject or topic. But the problem with this method is that it can be remembered only for few days or months. Whereas practical knowledge is better then actually knowing how to do stuff in the real world, which is missing in this course.

By Carolin K

Sep 18, 2024

The course was interesting yet superficial, but i had massive issues with the terrible translations of the test units, which were obviously never checked by a native speaker. They often made it impossible to understand what was asked. Truly dissapointing!

By José M R M

Sep 7, 2022

It is a basic course in which you learn a lot of theory and they show some strategies that certain companies apply, but I think they could have put tutorial type examples, so much theory is stressful.

By Sabah B

Jul 16, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

By Myar O

Jul 1, 2024

i went very well until module 1 quiz . i am poor and i dont have money to upgrade it specially i am unemployed and still student !!!!

By fathima a

Jan 31, 2024

My first and last name in the certificate is in small letters. it would be very helpful if you change it to capital letters.

By Samantha C M U

Nov 17, 2024

No me gusta que los videos sean en inglés, ya q te confunde mucho la transmisión en español con subtítulos