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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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5501 - 5525 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Steven N Z

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Sep 23, 2023

Very difficult to follow and continue from one course to another. Can never find where to continue from where i last finished. I am unable to start my next section, because it is not clear where to sign onto it. VERY CONFUSING.!!!!!!

By Deleted A

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Apr 30, 2024

This a course that is very hard for certain learners and we need to be given the choice to take it if we want. They are pushing me into take this course and I dont want to go into it.

By Vitor C

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May 5, 2022

Ruim. Totalmente em inglês e sem suporte para o Português. Usando um tradutor você corre risco de responder errado e ficar sendo reprovado o tempo inteiro. Um saco!

By Anyela L G T

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Feb 13, 2024

me cancelaron el anterior y no me dejan darme de baja de este que no me deja tener subtitulos comko el otro ademas el centtro de ayuda NO AYUDA

By Jun W T

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Aug 24, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

By KK- H K K

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Nov 19, 2022

Why is Coursera course getting disrupted frequently and says down for maintenance....i am unable to cotinue. Pls advs. Thanks.

By winnie c

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Sep 21, 2022

it was an interesting course with lots of insights to equip a person for the broad future of online/ digital marketing.

By سمر ب

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Jun 21, 2024

انا اريد انا الغي التسجيل في هذه الدورة لانها لا تناسبني...علما لايظهر لي زر الغاء التسجيل عند فتح الايقونة

By Saad K

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Aug 18, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

By Dayanara G

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Dec 14, 2023

I am a student without an ID. Why am I unable to bypass this portion of the course?

By Tonya

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Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By Basel A

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Nov 6, 2023

للاسف الدوره باللغه الانجليزيه امل ان يكون هناك ترجمه للغه العربيه

By Victoria R

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Nov 9, 2024

They say there's a certificate, but there doesn't seem to be one.

By Kenza Z

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Aug 24, 2024

I finished this course by me. but not show my certificate

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By cindy v

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Jun 13, 2023

Did not show me the rest of the courses this fraud

By Deleted A

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Oct 5, 2024

Keep getting charged. Do not want to be enrolled

By rocio m

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Sep 7, 2024

Deberíais de dar un certificado, no lo entiendo

By Sonja V

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Feb 29, 2024

Einfach nur Bla Bla, das man nicht braucht

By Shivansh G

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Jun 17, 2023

i am not able to download my certificate.

By Matthew B

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Jun 11, 2024

Outdated content - would not recommend.