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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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551 - 575 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Sarah B

Sep 11, 2022

I really enjoyed this course. I just started my own e-commerce business and I have no idea what I am doing as far as advertising and getting people to view my site. This course is helping me learn so much.

By Tania M M

Jul 18, 2024

muchas gracias .....tengo una duda terminé el primer curso con sus 4 modulos y me llegó un certificado de coursera pero no viene mi nombre, lo envían con nombre ?? gracias y quedo atenta a sus comentarios.

By Valerie C B

Mar 29, 2024

Formulated perfectly! Information was easy to follow, easy to consume, and easy to remember (with repetition and note taking). Google makes it easy to continue learning in the other certification programs.

By Doaa G H

Mar 12, 2023

such an excellent and organized materials which help me to get knowledge and get new info about digital marketing and job roles and how to measure the success of my business and communicate with my clients

By Ayyoub E

Oct 23, 2023

I really enjoyed this course, every minute, hour I spend it on this course matter for me. thank you constructor for this exciting course, as well as your simple xeplanation of each module and information.

By Melissa S

Oct 21, 2022

I loved everything about this! The diverse people on camera , short videos with tons of info to contemplate on and very professional recorded. It made me very excoted for the future of digital marketing!

By Mohd A R F

Aug 5, 2022

Great course for anyone looking to work in Digital Marketing and E-commerce space. It gives an overview of digital marketing, customer journey, marketing funnels, digital marketing strategy and measuring.

By Berekia G

Apr 29, 2023

Super informative. Well structured and organized. Very clear language. Also has visual aids and I personally appreciated the stories of Google employees/instructors that came from different walks of life

By Annisa W

Oct 4, 2022

This course is helpful, especially for a digital marketing newbie like me. I finally understand more or less about digital channels and marketing funnels, and I'm even more excited to explore this field!

By Eric K

Sep 8, 2022

Well organized and presented course. Even you have zero knowledge about digital marketing and e-commerce, you can fully understand the course and learn the general framework for the rest of the courses!

By Doyinsola O

Jul 1, 2022

This course is escellent. I learnt a lot of new things and got exposed to the basics and fundamentals of digital marketing.These are things I would have missed. It was great and the teachers are awesome.

By Craig O

Jun 8, 2023

This lesson was definitely put together by experienced professionals. I really enjoyed the high-level view of marketing as a whole and how it all melds together. Can't wait to dive into the next lesson!

By Hylifavrd

Feb 5, 2023

I love this program! I love the design of the training and the mid video knowledge checks. Thanks for allowing us to retake quizzes at the end of each section if we don't meet the minimum passing score.

By Farhan I

Nov 1, 2022

By far the best Digita Marketing course I have taken. Very easy to understand and the methodology is very unique which helps us keep up our pace to complete the course with hands-on assignments as well.

By Kabelo M

Oct 10, 2022

I didn't expect this much knowledge from a short course but I am a bit more confident to start my own journey with creating my own website and then goind out to the jobmarket.

Can't wait for Course 2.

By Cory W

Sep 22, 2022

Gives you solid information about what it is. Lots of terms and just kind of getting you warmed up to what you will be learning about. Very excited to learn how use it all moving into the next courses.

By Dian d

Jun 12, 2022

Awesome! A mix of video, reading, defining terms, and motivating feedback.

They break everything down and it is easy to track progress. I would definitely recommend to anyone thinking about this course.

By Noorul A

Dec 22, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

By Olaleye T O

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

By Vicky L

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

By Marija S S

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

By Sharon S

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

By Sharon C

Mar 22, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

By Maite C

Sep 20, 2024

Muy buenos recursos didácticos. Los video, lecturas, ejercicios, calificaciones intermedias ayudan un montón a captar la atención. El material es muy profundo aunque por el momento es muy teórico.

By Meera C

Dec 23, 2023

Not usually a fan of online-learning but this course is great! Really enjoying it, and the content is so interesting and well-thought out. The visuals are handy, and the speakers are well-chosen.