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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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526 - 550 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Abdul B

Nov 27, 2022

For those who want to get familiar with and understand digital marketing and e-commerce, or if someone wants to switch careers and learn whether this field is suitable for them, this course will surely help you.

By Muhammad A

Nov 16, 2022

This course was all about the basic information and knowledge about digital marketing and e commerce. It shows the best knowledge of basics of the digital marketing and is the best prepared course for bigenners.

By gabriel j

Oct 26, 2023

This was very educating, interesting, and engaging. In module 1, it was really encouraging hearing about the stories of the Google employees. I generally liked that there was a discussion forum for interaction.

By Syed A

Sep 1, 2023

The beginner's courses help people to get to know about the basic concepts of Social media marketing and get initial insights about different tools being used to make social media marketing practices effective.

By Abdalah M

Jan 2, 2023

Thank you for all this wonderful and useful information, the method of explanation and the arrangement of the content in a wonderful way. It was a wonderful course and I am excited to complete the other courses

By Teodora M

Dec 14, 2022

I just want to say that Joi is wonderful, I enjoyed listening her and she truly made the course easy to listen and follow! The course in general is well organized and convenient to fit around the busy schedule.

By Leah S

Oct 25, 2022

Was slightly put off by all of the hand holding early on, but the course proved to be very well-produced and educational. Loved the presenter, material, multi-media, and hands-on exercises. Thank you Google.

By Lynn M

Feb 20, 2023

I thoroughly enjoyed this course. It was very well presented and easy to follow. I found the instructors very pleasing to listen to which is so important on an online course. I look forward to more courses.

By cej e

Jul 4, 2024

The first course was amazing due to the introduction of fascinating and enjoyable concepts. The video explanations were clear, with concrete examples. With this milestone complete, I am moving on to course 2.

By Jhay J L M C

Feb 14, 2024

It teaches not only the foundation of finding your career interest, but also the foundation of starting now with confidence. No matter the previous complications and/or disregarding of dreams and aspirations.

By Dereasa D (

Mar 10, 2023

I was able to learn about a lot of terms that I was unaware of prior to this course . I didn't have a clue how much went into digital marketing and E commerce and this is very this has been very enlightening.

By Lauren R

Mar 2, 2023

Very easy to follow and executed well. The instructor and speakers kept things interesting & explained things very well. The modules were not overwhelming, and all the information was direct and to the point.

By Emnet T

Aug 3, 2022

I really enjoyed taking this course. I gained a lot of value and I absoulutely recommed it for anyone planning to make a carrier shift or someone who wants to know more about digital marketing and e-commerce.

By S4

Jul 16, 2022

Very informative and set at a really good pace with good build up. Definitely is the FOUNDATIONS, so it is important to continue if you want in-depth look at everything that is covered throughout the 4 weeks.

By Sahil C

Jul 12, 2022

Great Experience with this Course. It meant lot to me as because I have learned many things from this course regarding digital marketing and E-commerce. Thank you for explaning this course in much better way.

By Rotafino B

Nov 5, 2024

O curso foi bem ministrado com aulas esclarecedoras, bom material de leitura e bom sistema de avaliação. Amei. No início foi difícil pois muitos termos eram novos. Estou empolgado, muito obrigado "Coursera".

By Kateryna V

May 9, 2023

Amazing foundation for any future digital marketing expert. If you're already working in this field, I'd still recommend taking this course to refresh your knowledge and add more structure to your processes.

By Yasaman A

Aug 17, 2024

Thank you very much for agreeing to my request for a discount, allowing me to take this course at a reduced cost. I greatly enjoyed the course and learned a lot from it. I sincerely appreciate your support.

By Uday K

Jul 29, 2023

If you are really looking for a career in digital marketing and e-commerce or wants to add some more freedom to you career, this is the 'to be' course. It's been the elixir for newbies of digital marketing.

By Ana P P G e S

Mar 13, 2023

Great way to get introduced to the digital marketing and e-commerce world. It gives us important knowledge that we can use on out daily basis work, improving our performance and the visibility of our brand.

By Paige M

Jan 22, 2023

An easy to follow, interesting course. I thoroughly enjoyed each of the lessons and felt that it gave me a good base knowledge of this sector that i can now build upon. Would definitely recommend to others!

By Grant H

Jan 17, 2023

Really give you a basic understand at how detailed each step is when it comes to digital marketing and E-commerce strategy. Looking forward to learning more. Also the team presenting the course are awesome.

By Haley W

Nov 27, 2022

This was a great intro into digital marketing and e-commerce! I learned industry terminology, different strategies companies use, and the types of jobs out their under the marketing and e-commerce umbrella.

By Jeff H P

Oct 27, 2022

This course successfully educated me. It kept me motivated, engaged, and well-aware of my goals. I would suggest this course to everyone who would like to start a career in e-commerce or digital marketing.

By Favour O

Sep 13, 2022

Great course. I can proudly say I have learnt a whole lot in just 4 weeks of being a part of the program. If you are looking to get into digital marketing or e-commerce, this is a great place to start!!!