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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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626 - 650 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Heather S

Apr 18, 2023

Great introductory class! I love the different learning methods you incorporated- reading, videos, interactive prompts, etc. All amazing tools. Thank you for creating this course!

By ayah 8

Nov 7, 2022

this course really helped me to understand the concept of both digital marketing and e-commerce, and the job opportunity for each of them thank you google for this amazing effort.

By Jhon K G

Oct 31, 2022

The course was easy to follow. It was clear and structural. I have learned the foundations of digital marketing and e-commerce and am sure that the following courses will be easy.

By Jithin T

Sep 30, 2024

Thanks to this wonderful content. The practice quiz really helped me to brush up what I have learned. I loved this course. The content explained and the notes are really helpful.

By mohsen f

Jul 7, 2023

I've learned many things during this course. It was very interesting for me. This course helped me understand how a digital marketer works, and what capabilities she or he needs.

By Nicola C

Dec 15, 2022

Very well structured with short video clips and tests to anchor the learning. It gave a great introduction and am looking forward to the next course in the certificate programme.

By Jilmer M B V

Dec 8, 2022

Información clara, bien explicada y puesta de forma dinámica. Ejercicios, casos e historias que te ayudan a entender de manera amigable todo lo que implica el ecosistema digital.

By Mohammed F

Sep 19, 2022

I have learned a lot from this 1st course of digital marketing and e-commerce. And i am very excited to learn more, i will recommend this certificate to my siblings and friends.

By Aubrey M A

Aug 24, 2022

This course can be easily digested despite being filled with information any beginner would benefit from. This inspired me to pursue a career in digital marketing and e-commerce.

By Arlida M P

Oct 28, 2024

Very informational, simply presented that It can be understood by a newbie like me in digital marketing, not pressured but one learns at his/her own pace, very learner-centered.

By Kiran D

May 18, 2024

Thank you So much for making this course intereactive. I cannot sit for too long for reading long long paragraphs, but this course is very interactive and instructor was owsome.

By Darrel C (

Jan 4, 2024

I am learning what all the terms I have come across actually mean and how to utilize and analyze the data you may come across in the digital marketing and e-commerce industries.

By tessa b

Sep 28, 2023

Best decision I've ever made, this course opened my eyes to a whole new world, The digital marketing world , I got the confidence I needed to boost my career and set new goals.

By Dafne P

Jun 17, 2024

This curse help me to understand and know the basics or the fundamental of digital marketing. I could see with different eyes how the marketing works and their responsabilities

By Hassan M S

Jul 18, 2023

I learned about the foundations of e-commerce and digital marketing. I recommend this course to anyone and everyone who is looking to break into the field of digital marketing.

By Oscar S

Jul 10, 2023

I just like the format of how going through each module , everything clear, love the interactive sections and you must love the quizzes, really push you to read and take notes.

By Elyas B

Apr 23, 2023

A Well Planned & Comprehensive Course About the Basics Of Digital Marketing & E-commerce. It Helped Me A lot In Broading My Basic Understanding In The Field. Very Recommended!

By Francisco B V

Oct 7, 2024

Muy interesante, tanto para refrescar conocimientos fundamentales, como para profundizar en algunos aspectos básicos del marketing digital y el comercio electrónico. ¡Gracias!

By MUHAMMAD Z S

Jun 3, 2023

this is great course for inrto of DM. This course is less technical as it is a foundation course. i hope that upcoming course will be technical and as amazing as this course

By M P A

Nov 30, 2022

i am very happy to get my career certificate foundation of digital marketing from Coursera I think Coursera is the best platform for learning and earning anyone online course.

By BAHDON I

Sep 26, 2022

iam online shop owner my income is growing day by day iam loving it this courses helps me alot .

For those who are new to this course i will give one advice please make notes .

By Lin M

Sep 13, 2024

I am so grateful for completing the course , It enabled me to underand the world of marketing and e-commerce and optimizing these skills for improving my career and business.

By Rosalie O

Mar 18, 2024

I have learned a lot on the course. I'm excited to continue to the 2nd course and finish all 7 for the Google Certification. Thank you to all the Google mentors and Coursera!

By Filip E

Aug 10, 2023

Very interesting course that really delivers what you expect. You really get to learn about the foundations of digital marketing and e-commerce. Totally better than expected!

By Gm a

May 12, 2023

This course helped me build basic knowledge in field of Digital Marketing and eCommerce and I am really thankful to Coursera and Google for providing such a valuable content.