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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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726 - 750 of 5,546 Reviews for Foundations of Digital Marketing and E-commerce

By Mariia Z

Dec 30, 2022

Very good course for those who know nothing about digital marketing and e-commerce or just want to systematize their knowledge about the foundations of the field.

By Camille S

Sep 25, 2022

This really helpful for me specially I came from a differet indusrty. The course gives me a strong foundation as to where I headed on :) so ecited to learn more!

By Chandan K

Oct 27, 2023

Let's take a closer look at each of the above tips. Here, we'll break down these self-motivation techniques, detailing what they are and the science behind them.

By Tariq M

Jul 18, 2023

It is the best and Comprehensive course to cover all your problems with digital marketing and e-commerce management and let you to make your career in this field

By MAHMADULLO N

Jun 14, 2023

I have found the course very much relevant and applicable in sales process. The course gives detail information about digital marketing from A to Z. Thanks!!!!!

By Adinda S M

Nov 21, 2022

This is the best Digital Marketing Course you ever found! All the Digital Marketing Strategy and even also how to measure the analytics data was very insightful.

By sobiyah F

Oct 30, 2022

clearly understood the foundations of Digital marketing and E-commerce,studying hasnt been this easier before.

Thank you Coursera for this step up in my career!

By Rhoda N

Sep 23, 2022

I found this course really helpful and I would highly recommend especially to someone who is just starting on their journey in digital marketing and e-commerce.

By Eleni K

Aug 19, 2022

The title is accurate. This is a foundation course that covers that basic concepts of Digital Marketing and is important for marketing to have under their belt.

By Walter M F

Jul 21, 2022

Tiene las principales bases y conocimientos para lo que se viene.

Me gustó que también dieron herramientas reales de cómo insertarse en este nuevo mundo laboral.

By Lucas A

Oct 30, 2024

I love how Google can make such short videos with such dense information. They're fast but very, very, very deep knowledge. These courses are for the real ones.

By James C

Apr 4, 2023

A great start to the Digital Marketing journey. I love the different types of learning elements involved and the frequent knowledge checks to confirm retention.

By Denisha D

Nov 19, 2022

This course was a great eye opener which surprised me. I learned a lot in this first course that has me eager to see what the rest of the courses have to offer!

By Sajedur R

Apr 1, 2023

This course is very useful for me. The course was explaining everything from the very basic. The teachers were very friendly. I am very happy to do the course.

By onisei

Mar 31, 2023

This course is a great place to start if you want to learn about digital marketing. You can finish it in two weeks and it contains a lot of useful information.

By Luis C L

Sep 16, 2022

I've loved the dynamics and the context of this course, really motivating, interactive and visual. Thank you, it really opened my eyes about a great industry.

By Abdullah A

Sep 13, 2022

Absolutely Wonderful Experience For Me In This Course

She teaches me Perfectly

And Now i am Able to Start the next one Which is Attract And Engage Customer.

By britney w

Jul 27, 2022

This course is beyond informative. It is very engaging and helpful. I definately recommend this course to people interested in digital marketing and ecommerce.

By Gyan

Oct 16, 2024

Great Course for beginner to learn about Digital marketing and E-commence and start the entry level jobs in the stream. I love this course 5 Stars Keep it up!

By Đàm T U

May 25, 2023

So helpful for beginner and a lot of new things will be introduced through this course. Hope that everyone will have chances to learn this course. Good luck!

By Mohammad A P

Dec 13, 2022

I think this this is the best course I have ever taken in my life. Reason is: Graphical representation, tests,survey,practical,discussion. A complete guide!!!

By Liz M

Oct 7, 2022

You don't get into the nitty gritty of marketing, but Course 1 is a great place to start to build your foundation and to get an idea what you'll be learning!

By Carlos A

Sep 13, 2023

Estoy muy contento con este curso de aprendizaje en linea, estoy aprendiendo muchas cosas nuevas para mi, yo lo recomiendo al 100% gracias Google y Coursera.

By Irene M

Feb 3, 2023

This course is really helpful for digital marketing wannabes. Topics were all explained clearly with examples for better understanding of concepts and terms.

By Nihan M

Jan 22, 2023

This is a professionally designed and excellently delivered course. I found it very useful to watch bite sized videos followed by relevant reading materials.