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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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801 - 825 of 5,548 Reviews for Foundations of Digital Marketing and E-commerce

By suyash s

Jun 7, 2022

Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.

By Leticia A

Aug 28, 2024

Excelente ! completo, claro y muy bien explicado. Para el inicio es un curso que te llena de los conocimientos necesarios en este punto y bien guiado.

By Sijan M

Jan 23, 2024

very very easy to understand thank you google and coursera for this amazing course and amazing start also thanks a lot for giving me the financial aid

By Ricardo S

Jun 15, 2023

Great Course, well explained, bit sized, full of videos, detail explanations. Coursera Platform great experience. Thank you Google, thank you Coursera

By Cynthia M

Sep 28, 2022

This was very interesting and enjoyable. It has helped me a lot in making sense of most of the terms I have been encountering in my current position.

By miphyk89

Jun 8, 2022

Easy to follow as it is very simply explained, especially for a complete newbie. I enjoyed the different medias used as to not make the course bland.

By myrna p

Jun 27, 2024

Very interesting and trending in this new generation of technology especially in marketing business and this is very useful in the more years to come

By Thidarat P

Feb 12, 2024

I really appreciate that you give an opportunity for me. This course is totally great for everyone who want to learn more about digital marketing.

By Fatimah A

Oct 31, 2023

I am happy I enrolled for this course. I learnt from the beginning till the end of the course. It was well detailed and explicit. Thank you at Google

By Erik N

Aug 26, 2022

Good course structure with videos, text explanations, deinitions, and wonderful one quiz and assignments help you to freshly remember the keypoints!

By GeraldVerse

Jul 18, 2022

This course is excellent! I love the layout of the classes such as videos followed up by reading and quizes. This helps memorize all the information.

By Fathi B

Jul 17, 2022

ce cours de digital marketing et e-commerce est d'une grande opportunité surtout qu'il s'inscrit dans la tendance mondial actuelle de digitalisation.

By HUMAIRA N S

Sep 9, 2024

bahan ajar sangat lengkap, terdapat video, rangkuman, glosari, flash card, dll. materi mudah dipahami dan test menyeluruh pada materi yang diberikan

By Ionut M

Apr 4, 2024

Clear and easy to follow with sufficient material to have a good understanding of what Digital Marketing means. Looking forward to the next courses!

By Jacquelyn M

Aug 17, 2023

It was a pleasure to have Joi as my Instructor. She is knowledgeable, professional and has a beautiful presence

that made learning easier. Thank you!

By Tharita

Jun 24, 2023

Thanks for the good basic course from Google, but on Coursera I can't use the translate plugin for the test. It refreshes the web page all the time.

By Siobhan M

Jun 19, 2023

This Course kept my attention and really enjoyed learning the fundamentals of online Digital Marketing and E Commerce, highly recommend this course.

By Basit M

Jun 14, 2023

Amazing support and the module was very well explained. I would recommend anyone who is interested in finding their feet online to start right here.

By Zunaira Z

Jan 31, 2023

Loved how the course was thoroughly planned out, especially those prompt quiz amidst video lessons would always keep my focused! Highly recommended.

By Aditya G

Nov 5, 2022

Very crisp and highly intuitive.

The course has the best flow, the most amazing teachers, and of course, the best structure possible.

10/10 recommend.

By Deborah E F

Aug 1, 2022

It was a very in-depth course and easy to follow along as well. I really enjoyed opening it every single day and would exceed my goals for the day.

By Satyajit G

Jun 23, 2022

I'm very thankful to Coursera and Google to provide this type of course and it's very helpful for me that's why this course is applicable for 5 star

By Daniel O H P

Nov 10, 2024

aunque hay algunas complicaciones por las traducciones que no siempre son precisas, el curso es muy claro, por lo que no fue muy difícil afrontarlo

By Vansh S

Sep 6, 2024

i love you google for providing this course the experts who teaching in this course are way much good in teaching as compare to my college teachers

By javaid s

Aug 31, 2024

Google had provided me with an excellent opportunity to learn and understand the fundamentals of digital marketing and e commerce. Thanks Google.