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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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851 - 875 of 5,547 Reviews for Foundations of Digital Marketing and E-commerce

By Laura

Feb 8, 2023

Curso muito bem explicado e estruturado! Ideal para quem quer aprender marketing digital e e-commerce do 0! Obrigada por este curso fantástico!

By Faryal S

Dec 30, 2022

I have enjoyed learning from this courses. I have learnt new concepts, the technicalities and much more from this course thank you COURSERA :)

By M. A M

Dec 30, 2022

Very Useful and very detailed course with practical and real-life examples. Very teaching methodology. This will me in my freelancing business.

By GOLLA S P K

Dec 24, 2022

Very Informative and It's a great course

It is a well-rounded course for those who are looking to learn the fundamentals of digital marketing

By krunal v

Dec 19, 2022

Great learning modem and opportunity for an individual to upskill himself and be relevant in the modern digital workplace. Highly recomended.

By Nathan L

Dec 10, 2022

Great insight into the digital marketing world. I would recommend it to anyone wanting to learn the basics of digital marketing and e-commerce.

By Bindu P

Dec 7, 2022

This course covers all the basic aspects of Digital marketing. This is the best course for someone to begin their journey in Digital Marketing.

By Muhammad S

Nov 29, 2022

This was an amazing experiences. Highly recommended for beginners or people working in the industry with lack of foundation knowledge.

Thanks.

By Misael M

Aug 6, 2022

I believe is a every complete entry course for digital marketing, maybe not so much for E-commerce but still, great way to know the very basics

By EliMarc E

Nov 13, 2024

So glad that I could learn so much from this course. These sessions really helped me get a grasp of the fundamental principles of marketing.

By Anamica C

Nov 8, 2024

This course exceeded my expectations with its clear content, engaging delivery, and practical applications. Highly recommend for all learners!

By Ijeoma A

Nov 20, 2023

Very simple in its language of delivery, self-paced and quite detailed. Thank you for providing learners with the unique opportunity to learn.

By Iel R

Oct 29, 2023

As a newbie from another field I have learned a lot in this course and would love to learn more. Thank you for this amazing lesson! God bless!

By Nemaa F A

Aug 23, 2023

Great, As I know nothing about Digital marketing know I feel that I am more than an expert and cannot wait to start the rest of the courses ❤️

By Linlin C

Jul 2, 2023

It is clear and well-organized. Both the course itself and the job-searching advices help me reshape my previous experience. That's fantastic.

By Naiby J P G

Jun 11, 2023

I am very happy for this opportunity that they gave me, for the Google certification and willing to continue learning in other courses.

Thanks.

By Abby K

Jun 10, 2023

This course was very insightful. It has refreshed my memory and reinforced other aspects that I wasn't aware of. A big thanks for availing it.

By George L

Jan 20, 2023

I'm incredibly surprised and grateful with the quality of the course!

Many, Many Thanks to all of you for giving us your time and this content.

By Ghyda N

Nov 12, 2022

thanks google thanks coursera web site i am so happy for complete this course and i wash to complete other courses of google digital marketing

By Joanna S

Oct 7, 2022

Great begginning and the best part of it is the lady who delivers most part of the course. She is calm and her voice is like honey to the ear.

By Javier S

Sep 30, 2022

Great foundational course with a good combination of video, reading and interactive content and course length.

Thank you Google and Coursera!

By Ripuree D K

Aug 16, 2022

Thank you to the google team for this incredible opportunity . Great course with very good instructors. Very convenient and easy to understand

By Tariq A B

Feb 14, 2024

As someone with zero experience in marketing it was a great course compared to the information i got in very structured and organized manner.

By Noah M

Feb 6, 2024

Great foundational knowledge for what's to come in the course. Modules were bitesized and easy to digest. Looking forward to what comes next!

By Danish P

Aug 15, 2023

I am delighted to pursue this course as all my basics are precise and now I can gear up for the further part of the course straightforwardly.