This one was very repetitive and could have been much shorter. Most of it was common sense, and if you already have a marketing email tool you use, a lot of this stuff is already obvious/built in. Not as much value compared to some of the other courses.

A lot of the questions in the quiz have wrong answers. For example in the course material it was said that Demographic data would items such as Age, Gender, Income Level, Family status, whereas the choices provide didn't meet any of these criterion. Any one taking these courses will be build their knowledge of false information and concepts. Someone really need to review the quizzes to ensure they are accurate.

I failed the final assessment 5 times. I reviewed the content extensively and it simply wasn't enough information for the inter-changeability of the assessment. A large chunk seemed to be demonstrating the ability to apply marketing jargon, and if that is what needs to be measured, offer enough context for the student to be able to do so. A lack lustre definition of SMART dilineations and marketing segmentations was awful to test under. Also, do not focus on anecdotal speaking in the video component if that is a waste of time for the student; in this situation, it was. Rather than spending video time going on about off-road topics, *prepare the student for the assessment.* The more I find that these courses focus on idle information while setting up time-wasting quizzes asking for hyper-understandings of useless definitions, not caring about the student experience, the more I will go out of my way to offer reviews like this one. A brief course like this is not enough time or space for students to learn jargon that e-commerce university degrees would instill, so don't, *or cover the definitions enough to provide adequate proficiency.*

Thank you very much for your great job!

Lectures are presented very scientifically, easy to understand, easy to take notes for review. I feel the friendliness and energy from the instructors.

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

The program provided an in-depth analysis of the Email Marketing course. It explained every hidden trick to prosper in this aspect of Digital Marketing. I learned a lot from all of the materials.

It's a valid course, part of the Google Certification series. The one objection is that it requires students to import contacts to complete a test. That's a problem and a security concern over sharing that much personal data with Constant Contact about family, friends, co-workers, colleagues, and other professionals in order to complete the course and certification. There seems to be no workaround for this "Think Outside the Inbox". Perhaps Google and Coursera can find a way to confirm a working student's knowledge of sending mass emails. It's overstepping to require sharing contacts to complete an assignment. I'd love to earn the Google certification for work I've done for years already, but there has to be a better way.

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

Highly well-produced course. Of the four I've taken, this was by far, the best for: lesson organization, content covered, instructional design, hands-on experiences, copywriting, and above all - the actress presenting this module. She was engaging and therefore, I was engaged. I wish she could have done all of the courses. She can easily have a career as an actress or voiceover artist!

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

Email marketing is wonder way to Increase sales, awareness and educate about your Product. In this Google course i learn this art of send emailing and engaging audience with brand and products

I've learn the complete concept of Email Marketing through this course, and most important is able to get lots of template for goal setting , data reporting purpose. Thanks Coursera :)

Very useful and said in a normal speed. I really learned a lot from this course. I only wish they could show us how to work with 1-2 the most popular email automation websites.

I can't say enough. Every course has been very well structured and put together. My only complaint, is I wish we had more access to the actual instructor for feed back.

Best Presenter! Came back to the course everyday because of her. Thank you!

Very very interesting and an even more interesting and engaging tutor.

Unfortunately, this course was not taught very well. The terms were not clearly defined, and in the final course I struggled to pass because I didn't know which term given was the one they wanted me to click. Here are two examples. She defines the term "Measurable" in a smart goal as something that has evidence to prove whether it [the campaign] was was successful or not. Then a few seconds later, she gives a second definition: "a measurable goal that contains a number you can track and measure along the way." Two different definitions for the same term, "measurable." When I took the quiz, sure enough they asked for a definition of "measurable," and both of these answers were listed as options. I selected "It has evidence to prove whether it was successful or not," the first and foremost definition she gave. I was "incorrect," and it cost me the test. Again. I had to take it 4 times because of this kind of nonsense. Another example: In the course she defines the equation for calculating conversion rate as "The Number of conversions / number of clicks." However, as she says this, the accompanying text reads "Number of conversions / Total emails sent." Literally two different definitions. I thought the second one made much more sense, but of course when I selected it during the final quiz I was once again "incorrect" and it cost me the quiz. This was very, very frustrating. I hope that you guys fix this course.

I didn't like this course that much, mostly because I feel that the materials for email marketing was not enough to cover 5 Modules. 3 would have been enough. I specially didn't like course 4, as it was a match and data course, but structured like a language course full with jargon, when it should have focused more on data. the last practical test was really bad, the first couple of questions was full with Jargon, and the later match question was structured like a language question, when it could have been more logic based and structured like a math test, fx here is the data from a marketing campaign; X, Y, Z. Calculate the Conversion rate.

I love the Digital Marketing& E-commerce Certification but this class is simply not well done, the multiple choices in most quizzes are not consistent with the content of the classes.

The wording in this questions is making it really hard for me. no quiz was hard for me like this one and not because of not knowing the content, more so the working of the questions

⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐+ Dear Miriam, I hope this message finds you well! I’d like to sincerely thank you for the incredible effort and passion you put into presenting the fourth module. Your style and energy truly enhanced my knowledge and gave me fresh perspectives. I was deeply moved by your personal story in Lesson 1. The way you tackled imposter syndrome and turned challenges into opportunities was truly inspiring. It’s a story that resonates deeply and motivates me to approach challenges with resilience and confidence. I’m genuinely curious to hear your thoughts on the new documentary (Buy Now! The Shopping Conspiracy 2024) Do you think content like this creates challenges for digital marketing, or could it inspire innovation and drive greater efficiency? Thank you again for your inspiring work, and I appreciate Google for providing such impactful learning opportunities. Best regards, Abdulrahman

I recently completed the 'Think Outside the Inbox: Email Marketing' course, and it exceeded my expectations. The content is well-structured, offering a comprehensive understanding of email marketing strategies. The real-world examples and practical insights provided by the instructors make the learning experience engaging and applicable. The course covers key aspects like segmentation, click-through rates, and conversion metrics, providing valuable insights for both beginners and experienced marketers. The interactive quizzes and assignments further enhance the learning process. Overall, I highly recommend this course to anyone looking to enhance their email marketing skills and stay ahead in the ever-evolving digital landscape.

Really appreciated Miriam's insights as the Google expert instructor for Google Email Marketing. As a Google employee, she described the effects of the "imposter syndrome" as it related to the growth prospects and educational attainment of individuals, just like you and I, that would consider themselves "limited" in terms of their career development and progression. Loved how she emphasized, "when you become an expert marketer" or "as you develop marketing skills" to underscore the organizational benefits of reinforcing digital literacy and focusing on a "growth culture" for both a company and its employees. In joy!

The instructor was excellent—just the right amount of enthusiasm and encouragement. She spoke well; I thought she was the best of the four so far.

The course itself was very informative and well worth my time and money. My only complaint was the final exam. It said that 53% of people did not pass this test on the first try. I can understand why. Even though I passed the examination on the first try (I only got 50% on the second time), it left much wiggle room regarding the right and wrong answers. The test at the end, I believe, should be rewritten.

- Bob

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