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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,132 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

BT

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I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

PN

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Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you

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251 - 275 of 500 Reviews for Think Outside the Inbox: Email Marketing

By Paolo F

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Sep 8, 2024

Very explicative. I loved this course.

By Rio N M

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May 4, 2024

so helpful, really important materials

By mahnoor d

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Dec 26, 2022

great course everything was in detail.

By DAVIDSON O

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Jun 8, 2024

Very informative and exciting program

By timothy . K

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Jan 4, 2023

Awesome course, very good instructor

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

By César E O B

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Oct 7, 2022

Great curso, challengign but great!

By INGERSAL R

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Aug 1, 2024

excellent and simple to understand

By Manuel B

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Jan 25, 2024

Fantastic course, very insightful.

By Dee B

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Aug 31, 2023

Valuable!... Thx A Million!... :o)

By MUHAMMAD I

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Jul 22, 2023

It was an amazing milestone for me

By Hamza j

•

Jun 17, 2023

so good that you cannot ignore it

By clif t

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Jun 20, 2022

Challenging and rewarding course!

By Gerald R

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Jul 25, 2024

VERY INTERACTIVE MODULE! LOVE IT!

By Ana P R J

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Jul 9, 2024

Very good and easy to understand!

By ANURADHA B

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Feb 19, 2024

This course was very challengling

By Karim e

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Sep 20, 2022

i will rate this course by 10/10

By James H C T

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Sep 3, 2024

I learned a lot for this course.

By Shane F

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Feb 29, 2024

Instructor did a great job here.

By balakrishnan m

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May 14, 2023

Learn lot about email marketing

By Gonçalo

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May 5, 2023

Curso Incrivelmente Completo!!!

By Madhuri m

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May 8, 2024

Its very good and knowledgable

By Xiayi L

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Oct 2, 2022

Practical and easy-to-follow!

By esther o

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Sep 13, 2023

It was an awesome experience.

By Rotifa O P

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Nov 27, 2022

I am glad i took this course.