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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,337 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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201 - 225 of 526 Reviews for Think Outside the Inbox: Email Marketing

By Mubashir U H

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Jun 12, 2024

I love it i don't think anyone in the world can teach things on that level

By Hanh L

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Mar 1, 2024

Love the practice sessions where I can compare my work with the exemplar.

By PAWAN K V

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May 11, 2023

great course for a person who is not at all aware about email marketing.

By Emily T

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Nov 19, 2022

I thoroughly enjoyed this course and the lecturer was clear and engaging

By Vicki B

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Jul 21, 2022

I truly enjoyed the course content and felt the instructor was awesome!

By mohamed k

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Feb 17, 2023

instructor is friendly

course is informational and has lots of practice

By Florin C

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Nov 23, 2023

A great and comprehensive course to learn a lot about email marketing!

By Ashim K G

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Oct 2, 2022

I enjoyed the course and liked the course content and teaching method

By Kyrylo H

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Apr 14, 2024

My favorite topic. This is my craft. Learned valuable stuff. Thanks.

By Andrei B

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Nov 12, 2023

I like it! I had the same experience from 2006. Everything is good!

By Jaya L K

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Aug 14, 2023

Simple, clear and with lot of real life example to understand well.

By Nilanjana C C

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Mar 5, 2023

i loved the entire course. it was very in detailed and informative.

By Darrell B

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Jul 19, 2022

A very good class . The assignments were challenging and realistic.

By Linda A

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Sep 19, 2022

This seems to be the most interesting part of this course to me.

By Sola M

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Jan 31, 2024

This is a comprehensive course on email marketing. Learnt a lot.

By gretelbe

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Aug 31, 2023

I truly delighted in every lesson. The instructor was a-ma-zing!

By Sandra C

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Aug 15, 2024

Much learning, and I see how much practice I will need to grow.

By Ahmed M

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Jan 10, 2024

This course was very informative and useful, really enjoyed it.

By Tatiana H

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Jan 23, 2023

very informative

The solo work on the email campaign was great.

By Chami C

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May 10, 2022

The best marketing training I've ever taken. Loved this course!

By Arlene J

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Nov 23, 2024

I loved the lecturer and she was so thorough and knowledgeable

By Ahmed S E

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Jan 16, 2024

Thank you very much. Really very useful course and information

By Abdul-Gafaru I

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Aug 2, 2024

The session has really changed my thinking on email marketing

By Gabin K

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Jun 2, 2022

I loved the Email marketing campaign at the end. Great course

By Philip M

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Nov 29, 2023

Very engaging course with useful insights and new knowledge.