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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,132 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

BT

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I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

PN

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Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you

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226 - 250 of 500 Reviews for Think Outside the Inbox: Email Marketing

By Dieudonne M S

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Mar 16, 2023

Very good course about emailing. I've learned a lot :)

By Yasser H

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Jul 1, 2023

amazing course >> a lot of unpredictable information

By Ally B

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May 10, 2022

Great job describing a detailed and nuanced topic.

By Arrenmer F

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May 2, 2024

It's incredible. i learned a lot from this course

By Nader G

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Dec 19, 2022

was very hard course but thanks coursera i passed

By parveen t

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Nov 19, 2022

This was the most interesting of all the modules

By Muhammad U T

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Oct 15, 2022

Cpmprehensive and to the point. Amazing content

By sayed a a y

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Jun 24, 2022

اشكركم علي هذة الدورة الممتازة لقد تعلمة الكثير

By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By Vicky S

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Mar 10, 2023

I really enjoyed the instructors teaching style

By SATHISH P

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Mar 6, 2024

the class of SEO and sem were more interesting

By Majid T

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Jan 3, 2023

Great Course, Great Content, A great Instuctor

By Mohammad S C

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Sep 22, 2022

Better than what I see and that I had taste.

By Jimmy H

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Oct 21, 2022

Very Informative and Professional... Thanks

By Sharon P

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Jan 23, 2024

Very useful course ! I will keep learning!

By Tierre W

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Nov 10, 2023

Excellent course! My instructor was great.

By Christen W

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Oct 16, 2022

Informational, beneficial and understable

By Wendy J

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Sep 24, 2022

This course is full of great information!

By Sanjaykumar S

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Aug 2, 2022

Email marketing many strategies for email

By TOWHIDUL I S

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May 6, 2024

One of the best courses in this program.

By Sarah A

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May 10, 2022

Really liked this course and instructor!

By Lindsay B

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Jul 11, 2024

Thorough and easy to understand content

By Ali D O

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Nov 17, 2023

My favorite module in the course so far

By Bassel S

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Dec 15, 2022

a lot of new things i have learned here

By Muhammad S ( S

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Nov 18, 2022

Coursera is the best learning platform.