Digital Marketing Specialist
If you like creating online marketing campaigns, analyzing digital data, and driving customer engagement this role is for you.
A Digital Marketing Specialist creates and manages online campaigns to drive engagement and conversions. They optimize SEO, SEM, and social media strategies using analytics tools like Google Analytics.
Skills you’ll need: Customer Relationship Management, Email Marketing, Social Media, Search Engine Optimization, WordPress, Marketing Communications, Marketing Strategies, Hypertext Markup Language (HTML)
Digital Marketing Specialist
If you like creating online marketing campaigns, analyzing digital data, and driving customer engagement this role is for you.
A Digital Marketing Specialist creates and manages online campaigns to drive engagement and conversions. They optimize SEO, SEM, and social media strategies using analytics tools like Google Analytics.
Skills you’ll need: Customer Relationship Management, Email Marketing, Social Media, Search Engine Optimization, WordPress, Marketing Communications, Marketing Strategies, Hypertext Markup Language (HTML)
Recommended credentials
Foundations of Digital Marketing and E-commerce
Course 1 of 7
Attract and Engage Customers with Digital Marketing
Course 2 of 7
From Likes to Leads: Interact with Customers Online
Course 3 of 7
Think Outside the Inbox: Email Marketing
Course 4 of 7
Assess for Success: Marketing Analytics and Measurement
Course 5 of 7
Make the Sale: Build, Launch, and Manage E-commerce Stores
Course 6 of 7
Satisfaction Guaranteed: Develop Customer Loyalty Online
Course 7 of 7
Career resources
Digital marketing, or online marketing, is a form of advertising that uses the internet and digital technologies to connect with customers.
Because marketing is so closely tied to consumer behavior, no matter what area of marketing you specialize in, the effectiveness of your campaigns is susceptible to cultural ebbs and flows.
Marketing managers generate customer interest in products and services across various media channels. They often oversee the communication between a business and its customer base.
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service.
A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
description:A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
If you like: creating engaging content for social media, analyzing social media performance, managing online communities.
This role has a $53,376 median salary ¹.
This role has approximately 20,460 jobs available ¹.
A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
description:A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
If you like: designing websites and applications, coding in html/css/javascript, making sites user-friendly.
This role has a $144,256 median salary ¹.
This role has approximately 14,433 jobs available ¹.
A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.
description:A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.
If you like: analyzing marketing data, measuring campaign effectiveness, identifying customer trends.
This role has a $141,184 median salary ¹.
This role has approximately 887 jobs available ¹.
A Human Resources Specialist manages recruitment, employee relations, and compliance using HR software to improve processes and employee satisfaction.
description:A Human Resources Specialist manages recruitment, employee relations, and compliance using HR software to improve processes and employee satisfaction.
If you like: recruiting and hiring employees, managing employee relations, handling payroll and benefits.
This role has a $60,032 median salary ¹.
This role has approximately 533,543 jobs available ¹.
Credentials
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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (1/1/2024 - 1/1/2025)