Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Social Media Marketing, Social Media, Adobe Photoshop, Search Engine Optimization, Social Media Content, Graphic Design, Social Media Strategy, Social Media Management
Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Social Media Marketing, Social Media, Adobe Photoshop, Search Engine Optimization, Social Media Content, Graphic Design, Social Media Strategy, Social Media Management
Recommended credentials
Introduction to Social Media Marketing
Course 1 of 6
Social Media Management
Course 2 of 6
Fundamentals of Social Media Advertising
Course 3 of 6
Advertising with Meta
Course 4 of 6
Measure and Optimize Social Media Marketing Campaigns
Course 5 of 6
Meta Social Media Marketing Capstone
Course 6 of 6
Getting Started with TikTok
Course 1 of 3
TikTok for Business
Course 2 of 3
Advertising and E-commerce on TikTok
Course 3 of 3
Career resources
A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms.
Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.
Media planning is a process that marketers use to determine the best method of communicating a message to an audience.
A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
description:A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
If you like: creating online marketing campaigns, analyzing digital data, driving customer engagement.
This role has a $61,377 median salary ¹.
This role has approximately 10,402 jobs available ¹.
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If you like: analyzing marketing data, measuring campaign effectiveness, identifying customer trends.
This role has a $98,849 median salary ¹.
This role has approximately 1,023 jobs available ¹.
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description:An Application Developer designs, develops, and maintains software, ensuring functionality and user satisfaction using Java, Python, and C#.
If you like: designing and developing software, writing code, solving complex problems.
This role has a $118,700 median salary ¹.
This role has approximately 35,719 jobs available ¹.
A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.
description:A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.
If you like: overseeing product development, conducting market research, defining product strategy.
This role has a $139,072 median salary ¹.
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¹ Median salary and job opening data are sourced from United States Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (3/1/2023 - 3/1/2024)