Chevron Left
Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,745 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Filter by:

1001 - 1024 of 1,024 Reviews for Market Research and Consumer Behavior

By Thennavan E

Aug 20, 2021

I am really not happy with the content. Too much theory and no practical examples to understand the concepts better, IE business school must revamp the course. I am really disappointed

By Danielle D

Jan 4, 2021

The quiz questions don't even match the material. Otherwise, this course is most likely targeted towards Americans so find a new instructor because his accent is quite strong.

By Lennart v d M

Jul 25, 2019

The course had to many text and no/bad visuals. The speaker was not talking clear and had ''small stop'' when he speaks, this makes it hard to follow or learn.

By Arturo A P

Jun 30, 2019

The course is terrible, no clear ideas, bad pronunciation and the title sometimes do not have a clear timeline or relevance between videos

By Ni C

Mar 8, 2020

The lectures are very disorganized and logical stream are not clear. The information is theoritical and examples are not always relevant.

By Pippa S

Oct 24, 2019

Especially in class #4, lot of dense abstract definitions without context. The quizs also seemed design to confuse instead of reinforce.

By Natalia P

Mar 18, 2019

Really not the best course. Mistakes, no structure, has nothing or very little to do with the reality of Consumer and Market Research.

By Karen G B B

Jan 24, 2020

I found the teacher does not organise thoughts. Many subjects were left in the sky or even not mentioned or explained.

By david d

Feb 17, 2017

The course content is really poor, I do not recommend this course if you are actually interested in learning anything.

By Ancuta B

Sep 28, 2016

Very theoretical, lack of clear structure and arguments, sadly, one of the weakest courses I've seen on Coursera.

By AJAY R

Sep 19, 2020

Very poor quality or content and way of teaching. The instructor is not confident enough himself to teach.

By Pau J

Feb 17, 2021

Terrible professor. I get the impression he has absolutely no idea of what he is talking about

By suwarn p

Nov 15, 2020

Very incoherent structure. Just list of things been doled out without any large context

By Deborah R

Jan 9, 2019

Very poor content. Poorly explained, basic and boring. Had to drop out.

By KONSTANTINOS S

Nov 22, 2021

Multiple effort for understanding the topic and the instructor

By Pankaj K K

Oct 23, 2016

concepts on prospect theory is not explained correctly

By Temitayo E

Apr 11, 2019

Ok tutor, but very badly constructed quiz questions.

By Amr H

Jun 14, 2021

i cant understand any things from this course

By Мария В

May 10, 2024

So much talking and no value...

By Melika M

Sep 27, 2024

bad and understandable accent

By Ricardo B M G

Nov 29, 2018

terrible dumbed down stuff

By Meihui Z

Mar 11, 2021

too simple and abstract

By Viktor K

Jul 30, 2021

No practical use.

By Ekaterina E

Oct 21, 2023

awful