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To my deep regret, I didn't find this course particularly useful. First, there is too little real life examples. Professor Sinha uses some basic examples like "imagine you are buying a ketchup" - I mean, with experience and knowledge of Shameel Sinha, is this the only exmaple Professor could come up with? Like, are not there any better real-life exampels out there to bring in to the classroom?

Second, readings were either too old (in week 1, the reading assignment dates to something like 1960s?) or out of context (for week 2, reading was about some out of place research on how British value brands regarding brands' ecological pursuits). like, with overall 30min of videos to cover a topic, was not here anything else to read? anything of more relevance and knowledge?

Third, there are many mistakes in the slides (e.g. casual reserach instead of causal research).

Fourth, i had a feeling that course was like ended where it should not have been ended. In the very last video, Professor Sinha says "I will see you in the last video" - what? It is the end of the course!

Overall, i feel like i have read a booklet rather than entered a 4-week course.

I hope IE changes this, so its courses live up to expectations.

The word CAUSAL is spelled Casual in most of the written content.

The content is very heavy on terminology in week three and not very explanatory

The switch from companies researching source markets and consumer behaviour to how a consumer researches products in week three does not seem particularly relevant and only acts to confuse - also, why are there two role play videos here? These felt like a waste of time.

Also the video explaining variables, the slides are not effective, they are confusing and do not work to assist reinforcement of the concepts explained.

Terminology in the quizzes is sometimes not present at all in the lectures which makes selecting an answer more confusing than necessary

Intro music for each video is too long - should not exceed 5 seconds

In the video on how to measure and scale customer attitudes, the content again is jumbled and confusing. It is not put into any context - what do each of these different options aim to achieve? Which type should be used when, and why?

Readings were very good

In summary, this course functions to test memory of terminology, but not very well in explaining concepts. I could do this better with a book.

The material was good, but the course has room to be better. I had higher expectations of it in comparison to the previous courses I have passed on coursera. The seems to be a lack of clear and reliable structure, and the segments seem to bleed into each other. The slides were not very helpful, either they weren't consistent or just lacked structure and clarity. The extra material for reading was good but not nearly enough! They were good and reliable and essential, but I think they can be updated and added to considering the drastic changes the industry has experienced in the past decade, and there are many more and vast domains and new practices to explore! finally the quizes were not very helpful, they didn't cover enough of the material and it would have been nice if the feedbacks were elaborate and specific, rather than just marking correct or false. Thank you!

Generally speaking, the topics covered were important, but not well represented, some videos are listed out of order, I guess some topics weren't added to the course after recording (Week 3 & 4) . The last 2 quizzes included questions about uncovered content. The "Customer Behavior" videos were informative and easy to understand and relate to. The "Market research" videos were, from my engineering background perspective, too detailed in some less important topics and less detailed in key topics like Data Sampling & the general process of marketing research.

For a beginner with no previous experience like me, the course is not a bad entry point to the field, but yet needed to be supplied by further readings and more projects.