Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
Top reviews
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
801 - 825 of 1,034 Reviews for Market Research and Consumer Behavior
By Devjyoti B D
•May 30, 2020
Nice Course
By Mishhab
•May 9, 2020
Good course
By Gaurav S
•Sep 9, 2020
Very good
By satish b d
•May 8, 2020
Excellent
By yerubandi v v s y v v
•May 1, 2020
Very good
By satyanarayana d
•Apr 25, 2020
very good
By Priyanshu J
•Jul 28, 2020
nice one
By tanzim r
•Apr 11, 2020
great1
By Francisco G
•Sep 27, 2022
good
By Muhammad R
•Jan 29, 2022
good
By GOKULKRISHNAN L
•Nov 28, 2020
nice
By MALATHI.S
•Nov 28, 2020
nice
By dilip s
•Nov 19, 2020
good
By MOHAMMED M K
•Sep 24, 2020
good
By Prince A
•Sep 18, 2020
Good
By Shashank V
•Aug 24, 2020
good
By KOTHAVARAPU B R K
•Aug 16, 2020
Good
By Monisha P
•Aug 11, 2020
Good
By Hafiz M F K
•Aug 2, 2020
good
By Asad M
•Jul 29, 2020
good
By NGUESSAN N A
•Jul 6, 2020
good
By Shone G
•Jul 4, 2020
good
By Devesh U
•Jun 13, 2020
Nice
By Shahriar S
•Jun 11, 2020
good
By Pratiksha M B
•May 27, 2020
Good