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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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426 - 450 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By benjamin P

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Mar 12, 2017

Muy buen curso, toca temas importantes en la industria. Además da claves para hacer que un producto o servicio sea contagioso y tenga éxito.

By Richard K A

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Mar 11, 2017

Great introductory course to creating sticky,viral content. I'd recommend it to anyone who wants to know about creating cut-through content.

By Madhulika S

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Mar 29, 2021

Thankyou so much for this Valuable lesson , It helped me both Professionally & Personally , Thankyou Professor Jonah Berger :) , Grateful .

By Sam C

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Jan 8, 2024

I was skeptical, but you do learn a lot of human psychology tactics to motivate people to take action and engage with the story you share.

By Hussein O

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Jul 5, 2022

Thank you so much for the opportunity to learn this course. I enjoyed every process of learning. Well detailed and interesting examplesnd

By Ananda Z

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Sep 17, 2021

I love this course since it's align with my interest but also help me to widen knew knowledge to fullfill my assignment, Thank you so much

By Tatiana D

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Dec 2, 2017

Amazing course! Everything is simple, structured, easy to understand, with a lot of great examples. And no fillers! Only info you can use!

By Barbara B

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Nov 17, 2017

The content is extremely clear with lots of exemples and we can easily apply what we've learnt to our own context. Great training, thanks!

By Mayara F

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Sep 18, 2020

Muito bom. Aprendi muita coisa nova e diferente. Obrigada pela oportunidade e conteúdo do curso! Sinceramente vou fazer vários outros!!!!

By Ranjit S

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May 11, 2020

I love the whole idea about this course. I have learnt more ideas and skill regarding marketing and contagious content. Much appreciated!

By Christina O

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Apr 17, 2020

Genuinely incredibly engaging and thought-provoking. This is a fun and informative course that can't be missed! I wish all were this fun.

By manasi s

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Apr 15, 2020

The Examples that the professor uses to explain all the various components in drafting content were really helpful in understanding them.

By Carlos J

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Jan 28, 2020

This course give you a very starting point to create and understand how to create contagious ideas and use it for any marketing strategy.

By Anne-Héloïse P

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Jun 12, 2018

I loved this course, especially the fact that the Professor gives so many examples which make the theory easy to understand and remember.

By Sergio A F

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Dec 15, 2015

Very valuable information! Great course! Loved it! Since the content is outstanding, I bought the book to learn in more details about it.

By Ahmed s

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Nov 13, 2021

Great Course With Great Content help me to understand Great and Valuable Strategies and methods For making My Content Contagious Content

By Santa Å 

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Jan 10, 2021

The course is like a summary that has many useful tips and tricks for anyone interested in generating buzz about the product or service.

By Iva A

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Oct 21, 2017

Jonah was very engaging and the course content was excellent. Short and to the point I gained full understanding. I wish there was more!

By Pandapotan S

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Jul 15, 2022

Very engaging course and it open realistic behaviour on what happen on consumer and helps me think deeper to create a marketing content

By Audria I

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Oct 23, 2021

as a small business owner, this course helps me understand the most important aspect in creating marketing content. thanks for insight!

By Thomas H (

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Oct 1, 2020

Great insight into behaviour...this really solidified my understanding of contemporary marketing of products and ideas. 100% recommend.

By Gabija R

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May 20, 2020

Great! I learned a lot, the teacher was very engaging, and there was so much good information that I will be able to put to use! 10/10!

By Alejandra A

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Aug 13, 2017

Amazing course, I was engaged throughout the duration of each lecture and found the material not only useful but applicable. Thank you!

By Jose A R S

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Mar 26, 2020

Toda la información muy interesante y además de todo concisa. Las clases y el profesor hacen de este curso algo muy fácil de aprender.

By Evonne

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Sep 26, 2017

Excellent class with easy to follow concepts and useful materials. The instructor's examples add to the easy of information retention.