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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,343 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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51 - 75 of 5,659 Reviews for Foundations of Digital Marketing and E-commerce

By Jade C

May 10, 2022

Great introduction into the main aspects of digital marketing and ecommerce. I don't think you need to be completely new to the field in order to find this course helpful. Might serve as a good review/refresher for those with some professional experience in ecomm/digital marketing.

By Melesha H

Dec 31, 2023

This is an amazing course that offers you the flexibility to learn at your own pace. The content is well structured and imparted in such a way that it is easy to understand.

By Cassandra O

Jan 2, 2024

Very clear and effective teaching. Love the teachers and how they communicate in a way the information taught can be retained and applied in real life work situations.

By Josef S

May 14, 2022

Very well done and formatted. I really can say I learned a lot and believe it will really be of a great benefit in my career, and my future.

By William T

Apr 18, 2024

This course is very indepth and covers key info to get you going and excited about going forward with a career in digital marketing.

By Shyna G

May 10, 2022

Amazing course! This course provides a thorough understanding of the foundations of digital marketing and e-commerce.

By Sebastián T

Dec 11, 2022

Very complete and useful course to learn the foundations of digital marketing and e-commerce.

By Uniquelly Y L

Jun 28, 2022

Great for beginners or people that have never been in the field of marketing and e-commere

By Debashree b

Jun 25, 2022

Great sources to learn from for people with no prior backgroung knowledge on the course.

By Akash A S

Jun 19, 2022

Good and Helpful for learning digital marketing and ecommerce especially for beginners.

By Sindhu K

Apr 24, 2024

It's great to complete this course. Learned a lot of new concepts with great mentors

By Yvonne E

Jan 6, 2024

Good course suitable for beginer in the digital marketing

By Grace J

Apr 23, 2024

Very informative and easy to follow.

By Habibur R

Aug 8, 2023

Learned many useful concepts. But the assessment method could be improved. It would be great if we could do some practical activities like developing customer journey or marketing funnel strategies for a business.

By Josette S

Jun 7, 2024

The course is easy to follow and contains a lot of information. You can download the videos, and review them whenever you wish.

By Nisha P

Nov 7, 2022

If you already have a degree or a career in marketing or digital marketing, the information in this course will be very basic. But, if you are a complete newbie, with no marketing knowledge or experience, you may find that the course progresses too fast and just skims superficially on every topic. So, its best if you do have a year or two experience in digital marketing before you take up this course.

By Kelly C

Sep 3, 2022

My only issue with this course is that it is not engaging. The content is great. I find it very distracting to constantly be viewing various episodes. Put it all togeter in a one hour presentation and you've got me. Also, allow for engagement throughtout the hour versus seperately.

By Nguyễn H A

May 31, 2023

Comprehensive and covered aspects of digital marketing and e-commerce in its basic form. Nevertheless content provided was rather theoretical, which then renders it difficult for learners to actually remember and recall things at a later stage of their learning and practicing.

By Michele D

Mar 17, 2023

The course often mentions research, and doesn't expand on what to research, how to research, and how to apply research. I feel it was a very basic overview that I would not have confidence in the knowledge within a work setting. I am also having difficulty verifying my I. D.

By yousaf m

Nov 29, 2022

there should be more practical work then just theory and in theory there should be atleast one live lecture which should cover students all problems so it will produce better understanding and students will get more and more interested in digital marketing and e commrece

By Isaac S

Jan 14, 2023

Very fluffy and beginner-oriented. Doesn't really get into the actual meat of digital marketing. Solid overall in refreshing on the basics of foundational knowledge.

By Zane R

Aug 14, 2023

test questions with multiple answers were confusing. Would be nice if the number of options would be mentioned to avoid overthinking errors.

By Amit P

Jun 10, 2023

a lot of them are very very basic and don't actually teach anything. It's like looking through trash for one nugget of information.

By Waleed A

Aug 11, 2023

Good enough. but needs to include more info for business owners and people who want to work for themselves and freelancers

By Angela G

May 15, 2023

it mentioned learning to use tools like Canva but there was no mention of any of that