Too general and excessively explaning the same visuals. Was not engaging.

Informative and useful, but lacks representation of white people.

This course was very informative but i found some of the term explanation hard to follow. There were also a lot of readings of the things that was already explained in videos that were presented as well which I though was pointless for me as a learner but I know how it can be beneficial to others.

No profundiza, información muy general.

No esta en español

The course is boring, I was expecting something more interactive, better graphics, you have to read a lot about things that you don't have examples of where to look for them.

too general if i want to promote my business i dont know where to start from and what to do

I really wanted a certificate from this, but I didn't get one and I am very disappointed.

Absolutely roubish!

Lectures are 15-20 min long and have nothing substantial to learn.

zero implementation , no practical things is there.

No sé inglés, cómo puedo verlo en español?

very basic course

excellent

Terrible

Boring

A review of the foundations of Digital Marketing and E-commerce typically covers the essential principles and strategies that guide businesses in the digital space. Here are some of the key aspects usually included in such a review: Digital Marketing Fundamentals: Search Engine Optimization (SEO): The practice of optimizing website content to rank higher in search engine results, improving visibility and attracting organic traffic. Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter to promote products, engage with customers, and build brand awareness. Content Marketing: Creating valuable, relevant, and consistent content to attract and retain a target audience, driving profitable customer actions. Email Marketing: Sending targeted emails to a list of subscribers to promote products, services, or offers, and nurturing customer relationships. Paid Advertising (PPC): Pay-per-click campaigns, such as Google Ads or social media ads, to drive traffic to a website with paid promotions. E-commerce Essentials: Online Storefronts: Building and optimizing an e-commerce website where products or services can be displayed, purchased, and delivered. Payment Gateways: Systems like PayPal, Stripe, or credit card processors that facilitate secure online payments. Customer Relationship Management (CRM): Using software to track and manage customer interactions, preferences, and purchasing behaviors, improving sales and service. E-commerce Platforms: Platforms like Shopify, WooCommerce, and Magento that offer tools to set up and manage an online store. Key Strategies: Personalization: Tailoring marketing efforts based on user behavior, preferences, and demographics to increase conversion rates. Data Analytics: Using tools like Google Analytics to monitor website traffic, customer behavior, and other metrics, enabling data-driven decisions. Customer Experience (CX): Ensuring a seamless, enjoyable experience for users, from browsing to purchasing, building loyalty, and encouraging repeat business. Challenges in Digital Marketing and E-commerce: Competition: Standing out in a crowded online marketplace. Cybersecurity: Ensuring customer data is safe and secure, especially for e-commerce transactions. Technology Integration: Staying up-to-date with new tools and technologies for better marketing and e-commerce performance. Future Trends: Artificial Intelligence (AI): AI-driven tools for personalized marketing, customer service (chatbots), and automation. Voice Search Optimization: Adapting SEO strategies to cater to voice-activated searches on devices like Alexa or Google Assistant. Sustainability: Growing importance of environmentally conscious brands and eco-friendly products. A review of digital marketing and e-commerce offers a comprehensive understanding of how businesses can harness digital tools and strategies to grow, engage customers, and drive sales online. The "Foundations of Digital Marketing and E-commerce" course is typically designed for a wide range of individuals, including: Beginners in Digital Marketing and E-commerce: Individuals who are new to the field of digital marketing or e-commerce and want to build foundational knowledge and skills. Entrepreneurs or small business owners looking to learn how to market their products and services online effectively. Marketing Professionals: Marketers seeking to expand their knowledge of digital channels, tools, and strategies to enhance their current skill set. Professionals looking to stay up-to-date with the latest digital marketing trends and technologies. Business Owners and Entrepreneurs: People interested in launching or expanding an online business and need to understand the basics of e-commerce platforms, digital sales, and marketing techniques. Individuals looking to integrate digital strategies into their traditional businesses to reach wider audiences. Students or Recent Graduates: Those studying marketing, business, or related fields, who want to gain practical skills in digital marketing and e-commerce. Individuals preparing for internships or entry-level roles in digital marketing or e-commerce. Freelancers or Consultants: Those aiming to offer digital marketing or e-commerce services to clients and need a solid understanding of foundational principles to provide quality advice. Professionals in Other Fields: People in non-marketing roles who want to understand how digital marketing and e-commerce impact their industry or organization (e.g., product managers, developers, designers, or customer service professionals). Essentially, this course is ideal for anyone who wants to learn the foundational elements of digital marketing and e-commerce, whether to start a new career, enhance their current role, or launch their own business online.

This course is very comprehensive so far. I like it. I am currently planning on earning several different certifications. I am an entrepreneur in the startup stage of my own family business. This being the fourth business venture I have embarked on. With two complete flops and one retail fish store that I am still working on. I have certainly learned a lot along the way and "paid" for my education in this arena the hard way by making good old-fashioned mistakes and learning from them along the way. I realized this venture I wanted things to be different and began to seek out formal training by means of certifications. I found Coursera and EdX. I have been auditing both programs. There are things I like about both. This program I am much more excited about. I am considering the Plus membership. Price is the only barrier keeping me back from making my final decision. Currently my 16-year-old daughter and I are both in need of a monthly membership. We homeschool our three children. The 16-year-old Shayla has managed to graduate two years early with 4.0 and double credits. She is now awaiting taking the GED when she turns 18. Until then she told me she is going to "Complete as many certifications as possible!" To gain a more formal education for herself. I am so proud of her. Anyway, two Plus subscriptions would cost us $120 per month while we work on earing certifications and taking courses to better ourselves and the business. The problem for us is $$$ our family of 6 lives on $975 SNAP/food stamps and $221 KTAP/TANF cash benefits per month to pay for all of our large family's expenses. Money is definitely tight for us. I was wondering if coursera has a financial aid program to pay for the subscription fee? The certifications we would complete using this program would be so valuable and life changing in so many ways for us. Especially for my teenage daughter. Certifications would also aid in the future success of my family business. My main goal is to never need public assistance again. I lost my retail merchandising job during Covid. I was left with very few options aside from working in fast food, which I am terrible at and cannot work due to disabilities and illness. Money is a daily struggle due to our lack of formal training. We are living in a small impoverished Appalachian town with limited opportunities for advancement in life. Discovering your certification program has already given us all so much hope for the future. Now we feel as if we may have a way to change things for our family and possibly the community granted our business is a success. Then we could help and give back. I think that's what life is about in the grand scheme of things. If there isn't aid available for the subscription, we will raise the $ anyway possible. We are a very positive and determined family. However, if there is aid or scholarships available. Pointing us in the right direction would be greatly and sincerely appreciated. We would commit to use the program five days a week as if it were a full-time job. Ensuring the aid would be put to good use and not wasted. Please help us in our goal of achieving a better life and future. You can email me at your earliest convivence at alishapatterson848@yahoo.com or call 606-671-7046. If you have any further questions, please don't hesitate to contact me. I look forward to hearing from you soon.

Sincerely,

Alisha Patterson and Family

Course Review: Foundations of Digital Marketing and E-commerce The Foundations of Digital Marketing and E-commerce course is a comprehensive introduction to the ever-evolving world of online marketing and business. Designed for beginners and professionals looking to build a strong foundation, it covers essential topics and tools that are crucial for succeeding in the digital landscape. Content and Structure The course is well-structured, divided into clear, digestible modules. Topics include: Digital Marketing Fundamentals: Introduces key concepts such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media marketing. E-commerce Essentials: Discusses the basics of setting up and running an online store, including platforms like Shopify and WordPress. Content Creation: Explains how to create engaging and shareable content for different digital platforms. Analytics & Reporting: Covers the use of tools like Google Analytics to track and optimize campaign performance. Paid Advertising: Provides an overview of paid ads on platforms such as Google Ads and social media. Teaching Style The course offers a combination of video lectures, real-world case studies, quizzes, and hands-on projects. The interactive learning approach helps learners apply theoretical knowledge practically. Strengths Accessibility: This course is ideal for beginners, with no prior knowledge of marketing or e-commerce required. Practical Learning: The course includes assignments that allow students to work on real-world scenarios, making it easier to translate learning into actionable skills. Expert Instructors: The instructors are industry experts, and they present the material clearly and effectively. Updated Content: As digital marketing is a constantly evolving field, the course content stays current with the latest trends and tools. Areas for Improvement Advanced Topics: While the basics are covered well, some learners may feel the need for more in-depth knowledge of certain tools, such as advanced Google Analytics or in-depth social media strategies. Pacing: For complete beginners, some sections might feel fast-paced, requiring extra study time outside of the provided material. Conclusion Overall, Foundations of Digital Marketing and E-commerce is an excellent starting point for anyone looking to enter the digital marketing world or improve their e-commerce knowledge. It equips learners with the essential skills to build an online presence, attract customers, and understand the digital marketplace. Would recommend to beginners or those looking for a refresher in foundational skills.

The Foundations of Digital Marketing and E-commerce course offered by Google has been an incredible learning experience that has completely transformed my understanding of the digital landscape. From the very beginning, this course captivated my attention and provided me with a comprehensive foundation in the world of digital marketing and e-commerce.

One of the most remarkable aspects of this course was its emphasis on practical knowledge and real-world application. The course content was meticulously designed, covering a wide range of topics such as website optimization, search engine marketing, social media marketing, and data analytics. The modules were presented in a clear and concise manner, with interactive quizzes and case studies that solidified my understanding of the concepts.

What truly sets this course apart is its ability to seamlessly blend theory with practical examples and industry insights. The real-life case studies and examples shared by industry experts allowed me to witness digital marketing strategies in action and understand their impact on businesses. The inclusion of these real-world scenarios made the course more engaging, relatable, and ultimately enhanced my learning experience.

Moreover, the course provided access to valuable tools and resources that are widely used in the digital marketing industry. Hands-on exercises and practical assignments allowed me to apply the concepts learned and develop the skills necessary for success in the field. The opportunity to work on simulated projects within the course framework further strengthened my knowledge and confidence.

I cannot emphasize enough how amazing this course is in terms of its relevance, up-to-date content, and practicality. The instructors were knowledgeable, engaging, and truly passionate about the subject matter. The course also fostered a sense of community, with discussion forums and peer interaction, which enhanced the overall learning experience.

In conclusion, the Foundations of Digital Marketing and E-commerce course by Google is an exceptional resource for anyone seeking to gain a solid understanding of the digital marketing and e-commerce landscape. The course offers a well-structured curriculum, practical exercises, industry insights, and an engaging learning environment. I wholeheartedly recommend this course to aspiring digital marketers, e-commerce enthusiasts, and anyone looking to stay ahead in the dynamic world of online business. It has been an amazing journey of growth and learning that I am truly grateful for.

I recently completed the Foundations of Digital Marketing and E-commerce course on Coursera, and it has been an enlightening journey. The course provided a comprehensive overview of the principles, strategies, and tools essential for navigating the dynamic landscape of digital marketing and e-commerce. One of the highlights of the course was its structured approach, which began with laying down the foundational concepts before delving into more advanced topics. From understanding the fundamentals of digital marketing to exploring cutting-edge e-commerce strategies, each module built upon the previous one, ensuring a well-rounded understanding of the subject matter. The course content was engaging and rich in real-world examples, making complex concepts easier to grasp. The instructors were knowledgeable and provided clear explanations, supplemented with practical insights from their experiences in the field. Additionally, the interactive quizzes and assignments helped reinforce learning and provided an opportunity to apply the concepts in a hands-on manner. One aspect that stood out was the focus on data-driven decision-making in digital marketing. Learning about data analytics, attribution models, and data storytelling was particularly valuable, as it underscored the importance of leveraging data to optimize marketing strategies and drive business growth. Furthermore, the course covered a wide range of topics, including SEO, social media marketing, content strategy, and conversion optimization, providing a holistic view of the digital marketing ecosystem. It also addressed emerging trends and technologies, such as AI and machine learning, offering insights into future directions in the industry. Overall, the Foundations of Digital Marketing and E-commerce course on Coursera exceeded my expectations. Whether you're a novice looking to enter the field or a seasoned professional seeking to update your skills, this course provides a solid foundation and valuable insights to help you succeed in the fast-paced world of digital marketing and e-commerce. I highly recommend it to anyone interested in mastering the essentials of online business and marketing strategies.

Title: Foundations of Digital Marketing and E-commerce Course I recently completed the "Foundation of Digital Marketing & E-Commerce" course offered by Google through Coursera, and I must say it exceeded my expectations. This comprehensive course provides an in-depth understanding of digital marketing strategies and their application in the e-commerce landscape. The course structure is well-organized, starting with fundamental concepts and progressively diving into more advanced topics. The modules cover a wide range of subjects, including SEO, social media marketing, data analytics, and user experience. The real-world examples and case studies presented throughout the course make the content practical and relevant. One standout aspect is the emphasis on hands-on learning. The interactive quizzes and assignments allowed me to apply the concepts learned, reinforcing my understanding of each module. The inclusion of industry insights and best practices directly from Google adds significant credibility to the course content. The instructors are knowledgeable and present the material in a clear and engaging manner. The video lectures are well-paced, making it easy to follow, even for someone new to the field of digital marketing. Moreover, the flexibility of the course allows learners to study at their own pace, making it suitable for individuals with varying schedules. The discussion forums provide a valuable space for interaction with fellow learners, facilitating the exchange of ideas and experiences. In terms of improvements, providing more opportunities for live webinars or Q&A sessions with industry experts could enhance the learning experience further. In conclusion, the "Foundation of Digital Marketing & E-Commerce" course by Google on Coursera is a must for anyone looking to build a solid foundation in digital marketing. It not only equips learners with the essential skills but also instills the confidence to apply these skills in real-world scenarios. I highly recommend this course to aspiring digital marketers and e-commerce enthusiasts.

The **Foundations of Digital Marketing and E-commerce** program offers a comprehensive introduction to essential concepts and strategies that drive online businesses today. Here are some key aspects of the program: 1. **Content and Structure**: The program is well-organized, starting with fundamental principles of digital marketing before delving into more complex topics like SEO, SEM, and social media marketing. This progression allows learners to build a solid foundation before tackling advanced strategies. 2. **Practical Insights**: Each module provides practical insights that can be directly applied to real-world scenarios. The emphasis on data analytics, attribution models, and customer lifetime value equips participants with the tools needed to make informed marketing decisions. 3. **Engaging Learning Materials**: The use of multimedia, including videos, case studies, and interactive quizzes, keeps the content engaging. This diverse approach caters to various learning styles, ensuring that all participants can grasp the material effectively. 4. **Community Interaction**: The opportunity to engage with fellow learners through discussion forums enhances the learning experience. Sharing perspectives and experiences fosters a collaborative environment that enriches understanding and encourages networking. 5. **Relevance to Industry Trends**: The program stays current with industry trends, addressing the evolving landscape of e-commerce and digital marketing. This relevance ensures that learners are equipped with up-to-date knowledge that can enhance their careers. Overall, the Foundations of Digital Marketing and E-commerce program is an excellent starting point for anyone looking to understand and thrive in the digital marketplace. It not only provides essential knowledge but also inspires learners to explore further and apply their skills in practical settings.

Coursera Back to Foundations of Digital Marketing and E-commerce Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google 4.8stars 18,608 ratings About the Course This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy.

As someone who has always been interested in the field of digital marketing, I have found this program to be extremely informative and insightful. One of the things that surprised me the most was the sheer scale and complexity of the e-commerce industry. I was amazed to learn about the different types of e-commerce models, such as B2B, B2C, and C2C, and how each one operates in unique ways to serve their customers.

The concept that was most interesting to me was the role of data analytics in digital marketing. I found it fascinating to learn about how data can be used to measure the success of marketing campaigns, track user behavior, and identify areas for improvement. It was eye-opening to see how data can be used to create personalized and targeted marketing strategies that resonate with customers.

Moving forward, I hope to learn more about the latest trends and technologies in digital marketing, such as artificial intelligence and machine learning. I am also interested in exploring different marketing channels, such as social media marketing and email marketing, and learning how to leverage them to reach a wider audience.

The most unexpected thing I learned was the importance of branding and storytelling in digital marketing. I never realized how much of an impact a brand's story and values can have on its customers. I now understand how crucial it is for businesses to create a strong and consistent brand image across all of their marketing channels.

Overall, I am excited to continue learning about digital marketing and e-commerce, and I am grateful for the opportunity to be a part of this program. I am confident that the skills and knowledge I am gaining will help me to excel in my future career endeavors.

I am delighted to provide a positive review for the Digital Marketing and E-Commerce course. This comprehensive program has exceeded my expectations by delivering a rich and well-structured curriculum that equips participants with a deep understanding of the intricate dynamics of the digital business landscape.

One of the standout features of this course is its emphasis on practical application. The integration of real-world case studies and hands-on exercises has been instrumental in bridging the gap between theory and practice, allowing me to develop tangible skills that are directly applicable to today's rapidly evolving digital market.

The course instructors' expertise is truly commendable. Their industry insights and up-to-date knowledge have not only provided invaluable guidance but have also ensured that the content remains current and relevant. The combination of theoretical discussions, interactive sessions, and peer collaboration has fostered an engaging and conducive learning environment.

Furthermore, the program's incorporation of emerging trends and technologies, such as AI-driven marketing strategies and data analytics, showcases a forward-looking approach that positions participants at the forefront of the digital marketing landscape.

Overall, I am immensely satisfied with the Digital Marketing and E-Commerce course. Its comprehensive curriculum, practical orientation, and expert instruction have equipped me with a robust skill set and strategic insights to excel in the dynamic world of digital business. I highly recommend this course to anyone seeking to enhance their proficiency in digital marketing and e-commerce.