really liked how the courses covered important topics like customer segmentation, data analytics, and A/B testing. These insights gave me useful tools for my current job and showed me how crucial data-driven decisions are. What I loved most was the mix of theory and real-world examples. The videos made complex ideas easy to understand, and the interactive parts encouraged me to think deeply about marketing strategies and their effects on customers.

Very well organised, the instructor is very well spoken and there is more then just videos and pages of writing. The in-between quizzes are great for people who want to make sure they got what they just took in and I love the fact that there are in video questions that sometimes caught me off guard and made me replay the video, haha. I adore the fact that there are transcripts as well it makes it even easier to follow and even easy for note taking.

Before completing this course, I didn't realize how much of what I knew about online marketing was outdated. I also didn't know how to use it accurately and gauge the effectiveness of marketing materials like funnels. Funnel stages were beneficial and explained a lot about why I didn't seem to be effective in attracting traffic. I am not using tools to improve my marketing blindly, but I understand why they work and how to duplicate that success.

This Google Digital Marketing & E-commerce course is a game-changer! Packed with practical, real-world knowledge, it seamlessly bridges the gap between theory and execution. From SEO to social media, it equips you with the essential toolkit to thrive in today's digital landscape. Highly recommend for anyone serious about a career in digital marketing or e-commerce! You will leave feeling empowered and ready to apply your skills immediately.

The first part was very necessary to move ahead in the certificate programme. It taught basics of digital marketing and e-Commerce and went in-depth on some topics that was really good. looking forward to take remaining parts of the course to be a superman in the field of Digital Marketing and e-commerce. Those reading this review should take other free courses from Coursera like Excel and Canva etc. to be more attractive to future recruiters.

Very informative, has extensive learning materials relating to the current digital space. Videos from a great tutor working at Google in the digital marketing and E-commerce and various video insights from Google employess working in various digital careers at Google. I highly recommend this course to anyone who wants to know the foundations of current digital marketing and E-Commerce to venture into that career or manage a digital business.

Great overview, and all the videos were very well designed. The glossary is a great add which you will get to download near the end of the course. If you have little exposure to marketing and the data that marketers utilize you will be introduced to a great deal of enlightening concepts which will not only put you on your way to be successful, but I feel is good for a consumer to be aware of. I am only more enthusiastic about what is to come.

This course stands out for several reasons. 1. You can gain comprehensive knowledge about the area. It is like a map to start the digital marketing journey. 2. The lecture is insightful yet concise and done in simple terms, so a beginner like me can understand easily. 3. Not only the lecture but also the testimonials and advice from Googlers are inspiring and insightful. This is an excellent course to start in digital marketing.

Foundations of Digital Marketing and E-commerce

Rating: ⭐⭐⭐⭐⭐ (5/5)

Review: The "Foundations of Digital Marketing and E-commerce" course on Coursera is exceptional. It covers a broad range of topics, offers practical assignments, and is led by experienced instructors. The flexible learning format, certification, and up-to-date content make it a top choice for anyone interested in digital marketing and e-commerce. Highly recommended!

Great starting point for a new career! This course was a good starting point for a new career. The course layout was designed to provide a general understanding of the digital marketing and e-commerce field of study. Dividing the course into four modules eliminated information overload and provided a starting point for understanding numerous aspects of how to successfully fill a role as a digital marketer or e-commerce worker.

The videos were very clear and informative. I really loved how they highlighted several Google employees and their unique journeys. It did an excellent job of building motivation and enthusiasm around this certificate program and next step in this career journey. Many of the employees were also very relatable. Google exemplifies it's values of inclusivity and diversity and I'm glad they highlighted that in the program as well.

I really love the way this course structured which i which i could learn this course earlier. There a lots of new things that i had learn even though i have been exploring a lot in this digital marketing world for the past 1 year . Such a good & great course to boost your motivation towards you career goals as well as refresher as most of the content are really helpfull in building a strong foundation in digital marketing.

I take this opportunity to thank you all for the guidance and making this learning a wonderful experience. The videos are crystal clear with great speech. However , I also like to request to create a few more visuals for explaining important terminologies. It will help. I'm liking it. I never thought at the age of 53, I will ever be able to learn something which is relevant to almost all industries. Thank You once again.

For an entry-level is just amazing. This course fits with every needs and responsabilities in the digital marketing and e-commerce fields. Futhermore, it gives you the knowledge you need to start a new professional career. My recomendations to non-native learners is to review as many time as necessary to get the most of information and to improve your understanding. Discipline and curiosity can do a great job for you.

My review of this course is that it is an excellent starting point for those interested in a career in Digital Marketing and E-Commerce. It covers all the basics of digital marketing, e-commerce, SEO, SEM, social media, and analytics. It provides a comprehensive overview of the Google Digital Marketing & E-Commerce Professional Certificate. The course is well-structured and interactive, and Google develops the content

It was awesome to learn about digital marketing & E-commerce. It was an eye-opener for me and now I realize how important digital marketing is in e-commerce. I would like to thank all my instructors and Google for being a ray of light in my many professionals journey like myself who can even think to have such courses free? I would highly recommend to all professionals must learn from Coursera to change their lives.

It was extremely useful and interesting course, and I really liked the way the material was presented. Everything was clear, and I appreciated the specific examples. The tests were also helpful in reinforcing the knowledge I gained. A big thank you to everyone involved in creating this course! I am especially grateful for the advice on job hunting and the inspiring stories from people working at Google. Thank you!

Such an informative course, well-organized and engaging especially with the infographics, discussion prompt and practice quizzes. The course content helped me formulate a better idea of what digital marketing and e-commerce is expanding my knowledge, gaining new skills and it was easy to navigate through the course. Who wants to have an insight about digital marketing and e-commerce I highly recommend this course!!

Very well written course and interactive discussions helped me learn basics of Digital marketing. The graphical information was helpful, quiz was fun and popup quiz in the video keeps you alert while watching the video. I thought it would be boring but Coursera reminders and status kept me motivated to finish this segment of the course. Its a long journey but well started. All the best to all students and learners.

The course itself was a great start and foundation for all the basics around digital marketing and e-commerce. I look forward to continuing with the subsequent courses. I'm just disappointed that I have to wait 15 days for more applications for financial aid for those courses, as I can't afford it just on my own. I was under the assumption that my financial aid had approved me for the entire certification program.

The Foundations of Digital Marketing and E-commerce course by Google is an outstanding introduction to the digital marketing field. It offers clear, well-organized modules and it's perfect for beginners, providing an excellent overview for those looking to start or advance their careers in digital marketing. Google’s certification also adds a credible boost to any resume, making it highly valuable for job-seekers.

This course gave me broader view of online marketing techniques. Though I didn't get an in-depth knowledge but I got the understanding of where I stood in my new career path. This has in turn motivated me to follow my new seen passion with greater zeal so I want to complete all the course in this certificate so I can develop my skill to a new level where I can be better prepared to complete my ambitions and goals.

Strong foundation. Lots of great applicable information. Very well structed and organized. Could be shortened with the integration of reading dictation software while also increasing course awareness for the target market of the hearing impaired. Overall, should be used as a foundational class in high school aged students and broken down into two semester course for middle school age students. Great job!

I learned so much! I would recommend this course to anyone who wants to pursue a marketing career or already in the social media world needing to sharpen their professional idea of what they do. If you want to learn how to better describe with confidence what you do and how you evaluate success in your field of marketing yourself/others and building + maintaining online store(s) this course is for you.