Highly detailed content. Very good course to get you familiar with common social media accounts, and what their target audiences are. How to create a SMART goal and set your Key Performance Indicators. How to create policies in regards to employee's posting content onto social media and blogs.

The first course in the Social Media Marketing certification provided a lot of information, resources and hands-on experience via projects in order to prepare a person for digital marketing. I appreciate that the course had multiple ways of representing the materials and showcasing knowledge.

I feel honoured to be a part of this Course. The Instructor is very informative and makes it easy to understand what social media marketing is all about. I highly reccomend this course to anyone who's interested in a social media marketing career. Thank you, Coursera for your amazing quality!

I really learned a lot! There were a lot of hands-on exercises that encouraged me to really think about what has been taught. I understood it clearly, too. Thank you so much for this! I encourage those that are thinking about whether or not to try this course, GO FOR IT. It's worth your time.

"I've never completed a course like this before (remote instruction) and I cannot express how great the instructor was and the overall content of the material. I would defintely recommend this to my friends. I will be looking into taking more of these classes in the near future. Thank you!"

I have been doing digital marketing the wrong way until I took this course which is an eye opener to anyone who want to advance in his/her career in digital marketing. Thanks to Anke for the wonderful course put together and made so simple to understand and practice. I really enjoyed it!!!!

After taking this course, I realized there's a lot more to Social Media Marketing than just posting things here and there on Social Media channels. I really enjoyed the instructor's style of presentation. She was thorough and broke down the content into manageable, understandable chunks.

I am grateful for Coursera that has given me an opportunity to have a financial aid and study this course. I believe all materials were useful and essential for my understanding of how Social Media Marketing works and why businesses need to know and apply in their work. Highly recommended!

This is a FANTASTIC course. It is packed with relevant information. Anke Audenaert skillfully shares her mastery to help students clearly understand this complex subject. Lessons progress step-by-step and carefully outline in detail what is needed to be an effective social media marketer.

Excellent course, clear, concise and with many examples and practices. Anke is a very good instructor, enthusiastic and I like the way she explains.

Excelente curso, claro, conciso y con muchos ejemplos y practicas. Anke es muy buena instructora, entusiasta y me gusta su forma de explicar.

I'm abdifatah heydar from Somalia This course was really interesting. Because they started with the basics, it was really understandable fabulous. Furthermore, the assignments helped me to put the theory into practice which was really helpful to me thanks for our instructor and Facebook.

This was a great start for anyone, but I think more so for the very reluctant social media user such as myself. I have shied away from this since it all began, but can fight it no longer. I do need to know how to use these platforms and how they work. I am actually enjoying this course!

As a beginner of Social Media Marketing, the instructor's voice and tone are totally clear to understand, plus the instructor's body language makes us motivated at our learning journey.

The syllabus are well-organized and unique learning platform that i have learnt with.

Special Thanks!

This course was really beneficial and helpful to me. A person like me who doesn't have much knowldge of Social Media is now ready to market on this.

I learnt different things about social media, KPI's, Smart Goals, Customer journey and so on.

I am looking forward to learning much more.

It was perfect and amazing !

Perfect , because we came to know about the whole eco system of social media marketing from this course . And , amazing because here the instructor was just amazing ! She helped us a lot by her easy way of expressions and excellent presentation !

Thank you !

In my idea, this course is amazingly perfect and informative that gives you a real deal of Social marketing and all of its ups and downs and I assume it is a really good choice to understand this career challenges, tips and find out if you wanted to be a Social media marketer or not.

This course was such a great refresher. As a Brand Marketing Agency owner there is plenty I already knew but having the logistics in a way that helps me better market what I know to those who need it most; was most helpful. Very empowering. Sooo many excellent notes from this course

This program was really interesting. In fact, my skills in this area have been expanded. I would like to thank all the contributors to this wonderful program and wish everyone the best. In fact I love everything and it is absolutely perfect. Thank you and I appreciate your efforts.

Understanding how Social Media Marketing works is very important in achieving our business goals. This course discusses the various social media channels, how they function and how they play in marketing our business, organizational goals, institution etc. Thankful for this course.

Anke Audenaert is an Amazing expert and teacher! Even though this is the first introductory course, she covered many important marketing topics and gave various insights on how to reach and engage customers. I recomend this course for any professional regardless of her/his position.

The course is very structured and takes you step by step with practical assignment to futher solidfiy your understanding of the subject at hand. Much recommended for people who wants an overview of social media marketing and to drive application in your respective work or business.

Thankyou so much for introducing such a amazing course for us.

Although I have 6+ years of experience regarding to digital marketing but I give priority to this course and learnt alot of new things from this course ..at the end its all about learning and knowing your mistakes .....

Course is really very good but i think it should be updated immediately with some more content like Tiktok is no more only short video platform and TikTok is banned in India. Reels in Instagram is very popular and businesses can't miss reels. Youtube shorts is also not discussed.

Very helpful and detailed lectures that provide the essentials of the social media marketing as well as the important information about the biggest apps used in digital marketing today. A must have course for someone like me who wants to take the path of social media marketing.

Clear and straightforward lessons that even a person without a background in marketing will have a concrete idea on how to begin his social media marketing journey. I appreciate all the activities. It inspired me a lot and made me realize how I can improve our business framework