As a 17-year-old guy, I'm all about social media, and my go-to platform is definitely Instagram. I love it because it's all about sharing photos and videos, which makes it super visual and engaging. Whether I'm checking out my friends' latest posts, sharing my own adventures, or scrolling through cool memes and funny content, Instagram is where it's at for me. I think I align pretty well with the expected audience of Instagram. It's popular among teens and young adults, and since I'm in that age group, it's a natural fit. Plus, I'm into photography and visual storytelling, so Instagram lets me express myself creatively. One company that I think rocks Instagram is Nike. They totally nail it with their posts because they blend high-quality visuals with empowering messages that resonate with athletes like me. Their content isn't just about selling shoes or clothes; it's about inspiring people to push their limits and chase their dreams. Plus, they collaborate with top athletes and influencers, which keeps their feed fresh and exciting. Now, let's see what my classmates have to say about their favorite companies on social media.

I'm proud to announce that I have successfully completed the "Introduction to Social Media Marketing" course on Coursera. 🌟 Through this enriching journey, I've gained invaluable insights into the dynamic world of social media and its vast potential for businesses and individuals alike.In today's digital age, understanding the power of social media is absolutely essential. This course has equipped me with the knowledge to navigate various platforms, harness their capabilities, and make the most out of every opportunity they offer. 💪I highly recommend this course to everyone out there! Whether you're a marketing enthusiast, business professional, or simply an avid social media user, it's crucial to stay updated and leverage the power of these platforms to their fullest. 🚀So take advantage of this fantastic opportunity to expand your social media expertise! Take the "Introduction to Social Media Marketing" course on Coursera and unlock the potential of every social media platform, both the ones we already know and those we've yet to explore! Let's embrace the digital era together! 🌐💼

Introduction to Social Media Marketing is a comprehensive and insightful course that provides a great foundation for anyone interested in learning about social media marketing. The course covers a broad range of topics, including the basics of social media marketing, social media platforms, their unique features, creating a social media strategy, measuring success, and more.

The course is well structured, with clear and engaging lectures, practical examples, and quizzes that help reinforce key concepts. The instructor is knowledgeable and engaging, providing real-world examples and practical advice that is applicable to any business or individual looking to leverage social media for marketing purposes.

Overall, Introduction to Social Media Marketing is an excellent course for anyone looking to learn about social media marketing, whether you are a beginner or have some experience in the field. Highly recommended!

This course gives a great overview of all the social media platforms available and gives an excellent basic insights into digital marketing and social media marketing. The course material is really fun, the videos are great and the lecturer is amazing! I like that there are quizzes during the videos, as well as at the end of each unit. The assignments are also good and I think that the peer-graded ones were especially useful. The only assignment that needs some improvement is the one in week 4: customer persona and journey development. I think that one should also include the business description in it as it is difficult to get a clear picture if the peer got the customer persona or its journey right without knowing what the business would be or what services would it be offering. Overall, I found this course to be very useful and I had fun learning everything.

Excellent form of learning from the convenience of home (or any location). I appreciate the formats available to learn from - from videos to the reading assignments. I believe this course covered the content that was absolutely relevant to an introduction to social media marketing. I must say, I was someone who was severely hesitant at embracing, much less engaging with, social media platforms. I took this course, because I realized this IS where we are in a world of online social media connections (in all its forms). I knew I had to delve in, familiarize myself with online social media marketing knowledge and education if I am to be competitive in business. I also took this course to become WAY more comfortable with using and engaging on social media platforms. I am so grateful I came across this course. Absolutely worth the investment of my time and money.

Good introduction for begginers as I am. I've been freelancing as Social Media Manager for the past 3 years. I've been navigating and learning on my onw with tutorials and other mini courses available for free on the internet. Even though those free resourses helped me a lot, some of the perspectives presented here, bring a better understanding of how the social media marketing ecosystem works. It's good to see reputable platforms like Meta and Coursera offering a certfication to give more depth and knowledge in social media marketing for those who want to persue this path. Even with my experience using platforms and tools on the daily basis, this course helped to see the connection and interaction between businesses and consumers in a different light.

Certainly! Here's a brief introduction to Social Media Marketing: Social Media Marketing has revolutionized how businesses connect with their audience in the digital age. It leverages social platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand awareness, engage with customers, and drive traffic to websites. By creating compelling content, interacting with followers, and running targeted ad campaigns, businesses can effectively reach their target demographics and foster meaningful relationships. Social Media Marketing not only enhances brand visibility but also facilitates direct communication with customers, making it a powerful tool for modern businesses striving to grow and thrive in a competitive landscape.

Dear Anke, 

Thank you very much for sharing this material. It helped. a lot and let me finally understand what means KPI and how to create a customer journey, I think I will return one more time to the customer journey to brush up on my knowledge. I studied Journalism and Islam and worked as a crew member of Qatar Airways. After covid came into our lives many people already switched to this field, however, I was still far away from this road. Nowadays in my country is war and I moved to Germany and started to realize that I would try something related to social media. I hope after I complete all courses I will be capable to find a good job in this field. 

Faithfully , Maryna Bondarevska 

This course has been an eye-opening experience for me, and I've gained a comprehensive understanding of social media marketing and its best practices.Throughout the course, I learned how to create effective social media strategies, target the right audience, and measure the success of my social media campaigns. The course also covered a range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more.I want to thank the amazing instructors and the Coursera community for the valuable insights and knowledge shared throughout the course. I can't wait to apply what I've learned and take my social media marketing skills to the next level!

Well done! A comprehensive introduction with intelligent lesson content created with seamless continuity of subject matter. Course mentor Anke Audenaert was wonderful with her expertise, positivism and cheerful delivery making the lesson videos very enjoyable. Also, the user interface, video infographics, and provided templates were well designed offering additional clarity. Learning about marketing fundamentals as a foundation to build on and a comprehensive view of the many varied aspects of social media marketing in this current landscape – has inspired me to continue with the next course in this FB Social Media Marketing Professional Specialization series.

I'm thoroughly impressed with the "Introduction to Social Media Marketing" course. It offers a comprehensive and insightful journey into the world of digital marketing. The instructors' expertise shines through the well-structured content, making complex strategies easy to grasp. The interactive components and practical examples keep you engaged, while the opportunity for peer interaction adds a valuable dimension. The course strikes a perfect balance between theory and application, giving learners a solid foundation to excel in the realm of social media marketing. Without a doubt, a five-star learning experience that I wholeheartedly recommend.

I found the Introduction to Social Media Marketing course to be incredibly informative and engaging. The instructor did an excellent job of breaking down the key concepts and strategies behind social media marketing, and provided numerous examples to illustrate each point. I appreciated how the course covered a wide range of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, and discussed how to leverage each platform's unique features to achieve marketing goals. Overall, I feel much more confident in my ability to develop and execute effective social media marketing campaigns after taking this course.

This course is easy to follow and provides great information in detail on how to use, set up, and begin monitoring your social accounts for business. Even if you limited background in using any or a select few social media platforms. I would only say beware of the peer-graded assessments. Not everyone takes this portion seriously (with either grading someone else or completing the assignments) and this can keep you/them from passing the course or being delayed in course completion. There should be some checks and balances to ensure all peer reviews are fair and the work submitted is of some effort.

I gained a lot of insights while taking this course, Introduction to Social Media Marketing more than I expected. Aside from a broad overview of the social media landscape, one of the key takeaway was that I can choose to focus on 2-3 platforms depending on the products or services that I am offering. It also provided specific tools to get started right away in my path towards social media marketing instead of hit and miss method that can leave one frustrated. I am so grateful for the opportunity to learn the skills taught through Coursera in partnership with Facebook!

This course has been incredibly valuable for deepening my understanding of social media marketing strategies. It provided practical insights into using various platforms effectively, setting SMART goals, and engaging with target audiences. The lessons on content creation, using AI tools, and optimizing campaigns were especially helpful. I also appreciated the hands-on assignments, which allowed me to apply the knowledge immediately. Overall, the course is well-structured and provides actionable takeaways for anyone looking to improve their social media marketing skills.

Anke really did a great job putting this course up. Currently, I have a clear view of what I want to achieve with my business idea and what I need to do to start out on social media. She made it so clear that you understand how to set a proper goal and create a fictitious audience persona and how you wish to acquire and turn this audience into a buying customer.

I will advise anyone viewing this right now if you are looking for a beginner-friendly course in social media marketing.

This is a good one.

Thank you coursera,

Thank you Meta Team, and

Thank you Anke of Aptly.

I have experience taking Social Media classes in college and experience working as a Social Media Mananger. I'm taking this course to strenghten my resume and help me get higher paying jobs in the field. This is the most straightfoward Social Media course I have ever taken. Very solid, up-to-date, and relevant information. I am taking a Social Media course in college and this is a lot better. The UI is also a lot easier to use than other college and similar online courses. I highly recommend this for both beginner and experienced social media managers.

Anke Audenaert does a great job of explaining the topics in this course. Her examples are easily relatible and you can tell she really knows her stuff. I also have to say that I LOVE when test questions ACTUALLY relate to what was discussed in the previous videos. I find some professors try to trick student, and being a student, when I'm trying to learn something the last thing I want as a student is to be tricked because I'm learning. I would highly recommend this course to everyone seeking an understanding of the social media marketing world!

Thông qua khóa học Giới thiệu về tiếp thị truyền thông xã hội của Coursera và Facebook. Kiến thức hiểu biết của tôi về các hoạt động tích cực của các mạng xã hội được củng cố và nâng cao. Tôi mong muốn được chia sẻ khóa học này với cộng đồng mạng và các bạn học sinh của tôi. Ngoài việc ứng xử cá nhân trên mạng xã hội nếu các bạn thật sự quan tâm và muốn phát triển nghề nghiệp thông qua các ứng dụng của truyền thông xã hội để phát triển thương hiệu cũng như giúp các khách hàng tiềm năng cho tương lai cũng như nghề nghiệp của các bạn.

This course provides a quality introduction to Social Media Marketing from an academic standpoint. For persons who are 'self-taught,' there is real value in being exposed to the academic/professional vocabulary and logic.

For some, the summary of social media platforms may be information you already know. I recommend you tough it out and learn about platforms you do not intend to use. This way, you'll be able to hold your own in professional conversations. Also, you might be exposed to an opportunity you've never considered before.

I must say, the experience I had was truly exceptional. I was able to acquire knowledge and understanding that I had not been able to find through the various YouTube courses that I had previously taken. The level of instruction and engagement provided was truly "super amazing" and exceeded my expectations. I am extremely grateful for the opportunity to have participated in this learning experience and would highly recommend it to others seeking to expand their knowledge and skills in this particular area.

Excellent course. I already do have a background in social media from my work but I still learned quite a bit from taking this course and look forward to completing the others in order to learn my certificate. The materials were quite straightforward and the combination of videos and reading materials meant that I could stay on top of the work whether I was at my desk, traveling, or even working out (via using my phone). Enjoyed the projects as well as it's helped me hone my skills to improve at my job.

Absolutely stellar course!

It is a digital joyride. It masterfully decodes the world of likes, shares, and tweets, making it a breeze for anyone to navigate. Each module is a revelation, unmasking the power of social media one click at a time. But what sets it apart is its practicality. It's not just about learning, it's about doing - all the way to your first viral post. So grab a coffee, fasten your seatbelt, and get ready to hashtag your way to success. #5StarCourse! Thank You, Martina

LOVED the experience of going through this course. The graded assignments, quizes and dialogue platform gave us a hands-on experience of actually putting the theory into practice and it was a great learning experience. I'd like to extend my gratitude to our instructor as her diction and pleasant smile made it easier to watch the videos! haha, but definitely gave an insight to so many related fields too. And I love how well cited all of your examples were! Thank you for offering this course.

This is a wonderful course to build a strong understanding of marketing and social media marketing.

It enabled me to understand the importance of social media marketing, and realize different aspects of social media platforms.

I learned the landscape of traditional, digital and social media marketing and how all of them are integrated with each other.

now I have a more clear understanding of different social media platforms and the demographics of audiences in those social media platforms.