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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,292 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

JM

Jul 20, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

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151 - 175 of 4,369 Reviews for Introduction to Social Media Marketing

By Jacqueline J C B

Aug 31, 2023

I have been trying to change my professional career direction and this was the first step, if you are not sure about what you want to do, this course will help you to ensure if you really want to work with social Media. Also will provide you a starting point about what to do if you are looking a job as a freelancer or as employee in a corporative business.

By Omar A

Mar 4, 2023

Es un buen recurso para introducirte al mundo del marketing. Da excelentes herramientas para comenzar con las tendencias educativas- No importe si tu meta es poder trabajar o tener tu propio negocios, es una excelente oportunidad para poder conocer el viaje del consumidor o cliente y puedas tener mas desarrollo en el ámbito profesional y como emprendedor.

By Diane A

Jun 10, 2022

I appreciate having a transcript. I am more eye focused and the videos make it hard for me to accomplish more long term learning. I went through the course quickly due to having a free trial period, but will now go back and focus more on the entire contact to learn it more throughly. My free trial made me a convert. I plan to take more courses. Thank you.

By Lida K M

Dec 21, 2021

I really liked this course, it widened my horizons, even though my main concentration is not marketing, I think the information that we get from this course can play a very crucial role in each individual's social media life. I also learned many things from peer learning part, as I wanted to review my peers' submissions. thanks for letting us that option.

By Alfi P

Mar 28, 2021

I thought this introduction courses was a typical introduction with lot of well-known insight we can easily found in internet, but I was wrong. I got tons of new knowledge and especially a structured information of social media marketing which I haven't have before. Thank you, I'm more motivated to learn in the next courses and finish the certification.

By EIRINI C

Feb 3, 2021

I really loved that class. I am a beginner in Social Media Marketing and this course was as simplistic as I needed. The videos were very explanatory and the assignments were very helpful. Even though I already know the basic about Facebook, Instagram, etc., I found much more useful info. Easy language to understand as English is not my native language.

By Eng.esraa A

Jan 29, 2024

A very wonderful course. I recommend it to everyone. It is organized, divided, and very sensitive. I did not feel bored, unlike other courses. After the enthusiasm of the beginnings ended, I felt bored, but here I was always excited to learn more, and I loved that each part had an exam for continuous review to ensure the consistency of the information.

By Angel A

Apr 7, 2021

I love it :) From dor to dor sales, to be able to reach and serve to the whole world. Jesus Christ would love this 2000 years ago ;)

It is incredible that finally it is a way to know how the world it is felling, and to know and feeling that we are really par of it.

Social Media, brought the world back together.

We beeter use it for god.

GOD bless you ;)

By Asante A

Dec 16, 2020

This course was very informative and I would even consider it be on the upper end of what an intro course provides because of how in depth Anke went in her explanations of most course topics! Definitely recommend this course to anyone who is establishing a brand digitally or looking to help others establish themselves / businesses online. Thanks Anke!

By Jochen B

Dec 2, 2020

This was a very uplifting learning experience. Anke's collegial yet highly professional style makes you come back for more on a daily basis. The level of the information provided is just right where it has to be for this type of course. No rocket science but most definitely also not trivial. I'm going to sign up for part two right now. Thank you Anke!

By Abdijabar A

Nov 22, 2024

I'M VERY HAPPY TO FINISH THIS COURSE AFTER HARD WARKING. I WANT TO THANK GOD THEN THE PEOPLE WHO PREPARED THIS COURSE. ALSO I WANT TO THANK TO KIRON OPEN HIGHER EDUCATION LEARNING PROGRAM. THIS COURSE HAS OPEN MY EYES TO SOCIAL MEDIA MARKETING ADN I'M EXPECTING WHEN I FINISH THE WHOLE COURSE TO HAVE MORE INFORMATION ABUT SOCIAL MEDIA MARKETING.

By David

May 2, 2022

It's a very well thought introduction to social media marketing.

You can appreciate that a lot of thought was put to build this introduction, and also feel that it is a product refined by experience, meaning that even thought I didn't build this course, I do get the feeling that after it was created, it was afterwards refined and upgraded.

Well done.

By Laís O

Jan 12, 2022

This is really the best online course I've ever had the opportunity to take. The approach is exceptional, the content is valuable and the tutor has very accurate communication. It was great to be able to develop the proposed projects and learn from my classmates. I look forward to the next courses of this certification. Thank you so much, Coursera!

By SRI P C

Nov 28, 2021

This course gives a clear idea about how to promote, advertise and market your business through different social medias

This course briefly explains how to track your business using KPIs and also how to design your business using SMART goal

I strongly recommend this course if you are curious to know about how business works out through social media

By Maira D

Jan 1, 2021

I think this is a great course to get alll of the important aspects of social media and social media marketing, I enjoyed the lector of this course and it was exciting to do all of the assignments in this course, I would recommend everyone to participate to expand knoweledge of social media world and have a look at the business side of it as well.

By Hasan F

Oct 29, 2020

I have learned a lot from this course. It truly gives a lot of eye-opening experience as you navigate through the hidden world of social media platform. Prepare to entice yourself to view the social network through the eyes of a Digital Marketer as you discover many new functions and tools provided that can help to get your brand's message across.

By Janine B

Jun 8, 2023

I enjoyed this course. I found it very interesting, and I was fully engaged throughout the course. Anke is great at teaching and explaining things. The quizzes in between are useful for reaffirming what you've learned. I enjoy the assignments and it is very helpful being able to grade peers' assignments too as it is another learning tool for me.

By Catonya L

Jan 25, 2023

I really enjoyed this course - Intro to Social Media Marketing. It greatly enhanced my current knowledge while simultaneously teaching me new concepts, theories and strategies. I look forward to utilizing the information for my new role as a Digital Communications Business Services Representative. Thank you so much for this learning opportunity.

By Florencia P

Jul 2, 2021

Great course, amazing lecturer. The only thing that could be improved is the grading system from other students for the peer graded assignments. Some students who don't really have the right understanding of the assignment might give inappropriate assessments and reviews. I think it will be better if there's a second layer assessment. Thank you.

By Miljana P

Dec 27, 2020

Although my master's studies (that I finished 2 years ago) were closely related to the way social media works, I found it very important to keep myself updated with the latest changes in social media networks, as well as further expand of marketing field inside them. For every one who has the same goal, this Facebook course is highly recomended!

By Susana M

Dec 11, 2022

It was amazing once again to learn so much. I love coursera courses because I can deepen my knowledge at a distance from one click anytime anywhere always reconciling with my work schedule. without a doubt this course helped me not only to deepen the bases that I already had about social marketing but I learnt a lot more than I was expecting

By VANESA M C

Jul 23, 2021

It is a great course, it starts from the basics in social media marketing, which helps to understand from the beginning in a better way. This courses, in addition to exams, has practical exercises, they help to reinforce what has been learned. The teacher is very good at explaining, she makes you analyze the subject in depth. 100% recommended

By Lauren L

Sep 9, 2021

Very informative course! Anke Audenaert goes through the various social media platforms, giving helpful information and examples on how to use each of them for your business. I learnt so much about social media marketing, and I now feel better equipped to create meaningful content for both my personal and professional social media accounts.

By Diego F C S

Nov 10, 2020

This course gives you the right foundation to start developing the skills you need for social media marketing. The concepts covered in this course are explained with a lot of detail and more importantly, with examples and hands-on exercises. The instructor is just amazing, the voice tone, pace and expertisse makes each lesson a joy to watch.

By Dianne D

Dec 20, 2020

Excellent course material. I've learnt a lot about the different types of social media, the importance of using the right media to reach your business targets and audience. How to engage your audience, best practices and planning your social media marketing strategies that will assist me professionally. Great job Facebook Team and Coursera.