The final topics relate to Blogging and this is a digital version of Direct marketing without the thousands of pieces of promotional paper everyone called Junk Mail.

Your 4 key blog elements should also include and acceptable FREQUENCY of blogs. If you send blogs too often your audience will rebel and completely disconnect with you.

Can you please explain to me how often is it acceptable to send blogs?

or

Is there somewhere you can suggest on the internet where I can find this information?

Alhamdulillah! Another milestone towards becoming the social media marketer is achieved. I am much thankful to the Trainer Ms.Anke Audenaertfor her exemplary training. She is an incredible teacher and adept at the marketing subject. It was really a great learning experience on Coursera. I appreciate HEC's initiative of making Digital Learning at Coursera accessible for Pakistanis.#marketing#socialmediamarketing#coursera#heccoursera#dlseicoursestraining#facebook#digitalmarketingcourses

Many thanks to the trainer for the brilliant way of passing on the content, very didactic, which captivates with the passion for transmitting knowledge, optimal pedagogical structure, excellent content. Thanks Meta, Thanks Coursera. I will continue to learn for career transition. even though I speak Portuguese, I resorted to translation tools and chewed the content with all my might. I hope that I keep learning all the stages and that the language is not a barrier. Thanks!

This is a great introduction to social media marketing. It touches on most platforms and gives you a basic background of marketing and its importance to a business. The professor is easy to follow and I was able to complete this course early, thanks to not getting fatigued by a boring instructor. There is clearly a big push for the Meta platforms, which is to be expected given who is providing the course. Smart marketing on your end as well Meta. Well played. :)

Fundamental course to start in digital marketing. Great teacher, excellent examples and practical case studies the course covers the general landscape of social media and the fundamentals to build an online presence with clear goals.

Curso fundamental para iniciar no marketing digital. Professor ótima, exemplos excenlentes e estudos de caso práticos o curso aborda o panomara geral das midias socais e os fundamentos para construir uma presença online com metas claras.

Excelente curso! Muy recomendado y sobretodo practico! Me ayudo a conocer los conceptos fundamentales para llevar a cabo una campaña de marketing a traves de redes sociales. Especificamente aprendi a como crear un buyer persona, como crear las policies de mi compañia, a como crear mi customer journer (embudo de ventas) y muchas otras cosas mas. Ademas, te dan plantillas practicas para utilizarlas en tu trabajo como profesional de marketing. Recomendadisimo!!

That is my third completed Coursera course and I really enjoyed it!

There you will find well-structured information, divided into engaging videos and interesting documents. Testing is also well-organized for consolidation of knowledge: good quizzes with detailed comments on the answers (including small questions in the video), as well as regular peer-review assignments, that help not only test and apply your understanding, but also read other opinions.

Es espectacular este curso, literalmente es el titulo, una introduccion completisima, la instructora explica muy bien, los ejemplos que dan en las clases te hacen entender lo que uno estudia, la duracion de las clases es precisa, no dura ni mucho, ni poco y dejan en claro lo que quieren explicar. Uno se da cuenta que aprendio cuando hace las pruebas y los trabajos, creanme que no tuve que repasar contenidos, me quedo aprendido todo lo que vi.

Great course I recommend to anyone looking to know history and basic information about social media. A great catalyst to the rest of the course, and I do recommend doing more courses related to this. The timed quizzes are longer than they need to be. However, the readings and videos are concise containing all the information you need to pass each assignment. Study consistently, at least 1 hour per day, and you'll do very well in this course.

A very interesting and interactive course, with many concrete and clear examples. Even if you are already used to social networks, going back to the basics is very beneficial.

I really liked the dynamism and fluidity of the speaker, Anke Audenaert.

The exercises to be done are interesting and allow us to go back to the basics and the steps that we sometimes skip a bit quickly, due to lack of time...

I recommend this course without hesitation.

Absolutely AMAZING! The instructor is so knowledgable and her accent kept me interested! The course walks you through the basics, step by step and has mini quizes, section quizes, lots of resources and links to discussion forums. I can't say enough positive things about this course. I will constantly advocate on Coursera's layout and structure, as well as this Meta course specifically! I'm looking forward to continuing to the next course!

This course was interesting and comprehensive. Though I knew a lot about different social platforms going in, I still learned something and the presenter held my attention. I especially liked the activities throughout, I expected to learn skills I could apply at the end of the certificate, but the benefit of working on strategy for my own business as I progress through the course was a benefit a didn't expect and really appreciated.

amazing course

thanks for Anke Audenaert and her team for this effort see you in next course

This social media course was excellent and exceeded my expectations. The content was thorough and well-presented, and I learned a lot about the various strategies and considerations that go into planning and executing a social media advertising campaign. I would highly recommend it to anyone looking to improve their skills in this area.

Este procesos de aprendizaje se desarrolló con las orientaciones propicias y coherentes a los objetivos planteados, fue muy didáctico y fácil de comprender cada uno de los conceptos con el poyo de los estudios de casos, la pertinencia de los conocimientos permiten que uno los apliquen a eventos reales del sector empresarial. Muy práctico e inductivo, y las pruebas y evaluaciones fueron bien diseñadas en su propósito y objetividad.

The instructor was very concise and presented the course well. The excercises and quizzes were neither too hard nor too easy. The course is very informative on who would like to view a quick snapshot of Social Media Marketing. I recommend this, though, on people doesn't have any background on digital marketing. Those already on the field might find this repetitive or redundant, especially the part on how to open a LinkedIn account.

I really enjoyed this course. A lot of new things in the field of business marketing. Only the best impressions. A lot of useful information is expected with each course. I have only the best impressions from these courses. From COURSERA I have only admiration, a storm of applause, delight. The dissemination of such knowledge hello to change the world only in a good way. Many thanks to all the organizers of these courses.

Introduction to Social Media Marketing is an excellent course to take. The course is designed in a manner that encourages the learner to apply their knowledge on practical activities. Moreover, the course prepares learners for the real world through weekly projects. The practical exercise aspect of the course makes it easy for learner to retain the knowledge and develop skills to apply in their businesses or employment.

Genial, espectacular, ya terminé la Introducción al Marketing en Redes Sociales, y este le sigue, y son una serie de cursos muy bien dictados, me gusta mucho la metodología de Coursera para enseñar porque te llevan a ejemplos y a realizar las tareas con tu propia empresa, es decir, te lleva a una practica real de lo que estas aprendiendo, porque aplicas lo aprendido a tu tienda si la tienes. Gracias Coursera!!!!.

I use social media platform a lot. But when I really need to do digital marketing, it's completely different thing. Therefore I start my course here. I learnt a lot, it doesn't mean everything in this course is completely new to me. It means that this course gives me a big picture about social media platform from the view of marketer, and it helps me to build the marketing mindset rather than a personal user.

A great resource for those who want to learn about Social Media Marketing! Also, This is just a starting point, You would want to complete this specialization! Huge Appreciation for the Instructor (Anke Audenaert) and Meta. A great job done here! I would also like to Thank everyone involved in making this course a reality (People behind the scenes) that includes Team of Aptly and Meta! Thank you guys!

The course is very well organized and it takes into account those who are turning to digital marketing for the first time. The teacher is very clear, well spoken to the point, motivating and clearly she has passion to teach. The topics grow in a logical manner and the growth is compounded with interesting examples and clear presentation of what is really relevant. Thank you for such a great course.

More thorough than I had anticipated! It doesn't just cover facebooks properties but also a broad look at all platforms & their potential to grow your business. I'd recommend this course to a friend or family member who is new to marketing on social media. For someone more advanced you may be able to skip or breeze through a fair bit of this course but it reinforces good fundamentals. Thanks Anke!

I have been involved in most of the social media platforms discussed, however the information in this course has given me new tips and ideas to strengthen my presence on many of these platforms. I am excited to put this information into use on my personal social media, and look forward to an opportunity to apply this learnning in a professional work environment as a social media marketer.

This course covers the basics every social media professional should know. Even though most of the content is kind of obvious for millennials and Gen Z that are already familiarized with social media platforms, I still got to learn interesting facts, frameworks, and practices. I came up with new ideas that seemed "obvious" but never thought about them before. I would recommend this course.

Throughout this course, I learned the basics of Social Media Marketing and how to establish a business presence on social media. I felt the videos were very informative and actually taught me more than my Social Media Marketing college courses. I enjoy the peer review projects and I think it's great to review other's work as it ensures that you're truly understanding what you're learning.