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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,292 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

AA

Jun 14, 2024

An outstanding introduction to social media marketing! The content is clear and engaging, offering practical insights for beginners. Perfect for anyone looking to start a career in this dynamic field.

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

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301 - 325 of 4,370 Reviews for Introduction to Social Media Marketing

By Mike W

•

Jun 11, 2024

This course has been an eye-opener for me in all ramifications. Rich to the core, the syllabus has been very helpful in exposing me to more of what I didn't know about Buyer's Journey, Setting SMART Goals etc. Truly grateful for the gift of learning

By Jason J

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May 4, 2021

I really enjoyed the course and learned a lot about Social Media Marketing. I feel like I have a solid foundation to continue to build on. This topic can be overwhelming, but the course pacing, exercises, and videos laid things out In a logical way.

By soulaima b a

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Sep 7, 2022

it was a great experience and i learned a lot about how to use and manage social media , the course is very clear and rich of informations , Im so glad to join coursera and Im happy because i finich the course and i achieve my goal Im so gratefull

By Brittany W

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Jun 22, 2023

Very informative. I did some courses on LinkedIn and I have to say, those didn't pique my interest as much as this one did. I almost didn't try Coursera because of LinkedIn Learning. But so glad I did! This has been an awesome learning experience.

By shilpi v

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Jun 3, 2023

Very good course . Covering all the aspects of Digital marketing in very simple and good manner. I never felt bore , listening to the lectures. Its easy , quick, simple and everyone should do it. I am looking forward for more curses with coursera.

By Agha K

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Oct 21, 2022

This is a high quality course designed for learining Social Media platforms and the method of teaching is very impressive , the way instructor uses her body language to convey the message that's great way to keep the learners attentive. Great Job

By Onyinye N

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Mar 22, 2023

I loved the course. Anke's communication was so clear and easy to understand. It helped me understand a lot about the fundamentals of social media marketing. i totally recommend this course for anyone who wants to dive into social media marketing

By Oscar Y

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Mar 22, 2023

As I'm preparing to develop my business, this is an excellent course for learning social media marketing. Easy to understand and follow. Who doesn't use social media nowadays? Highly recommended for those who want to learn social media marketing.

By Chaitanya T

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Jul 30, 2021

Great introductory course. I loved the way they explained everything, very informative and got to learn many things. Thanks a lot Coursera and Facebook for providing such a nice course. Looking forward to enroll for the next course in the series.

By M M

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Dec 28, 2020

Excelente curso para entender los fundamentos del Marketing, ahora que he aprendido a definir los objetivos, segmentar la audiencia es hora de conectar con ellos y hacer contenido de valor para las redes sociales que son idóneas para ese publico.

By Silas N

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Sep 2, 2024

I learn about the different social media platforms and their usage for reaching the intended target audience. How to market to your audience through using a Smart Goal, KPI customer persona. I hope to use my new skills to further my knowledge.

By Andrés P M

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Mar 4, 2021

This course has helped me refresh what I learned about social media marketing and undertand a few concepts I missed before. i think it's a great foundation for any social media marketing venture I might embark in and I'm excited to keep learning

By Faizan A

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Mar 31, 2023

I am happy to be a part of this course. After completing this course I am enable to seek a job according to my relevant desire. This course is very well presented by the Instructor. This course is very interesting and very richful of knowledge.

By Sanaullah B

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Dec 26, 2023

It was my first and fabulous experience at learning from Coursera. The content selection, teaching way and course design is nothing more than perfect in ditributing knowledge. Will love to be here at longer period of my remaining life I guess.

By Irene T S M

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Apr 13, 2021

It is a very good course, it teaches the history of the digital platforms with the most users in the world, and explains in detail how the SMART objective should be raised and the way to achieve it, it is also very dynamic with the tasks left.

By Ahmad A R

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Jan 25, 2021

Its a very decent course which gives me a appropriate presentation of Social Media Marketing. In spite of the fact that I am a understudy of CSE, still I adore this course since of their appropriate guideline they provide for the learners.

By Sanjay K S

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Jun 22, 2022

The course is really great for beginners. It explained how to start and move on to the next phase. It provided a worksheet to implement what you have just learned. If you have done it perfectly you have a great foundation in Social Media.

By Betzaida F O

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Mar 8, 2022

I have a lot of experience in Social Media platforms and found this class very rewarding and learned some details that I was missing for my career. It was a great way to refresh some of my knowledge and improve the language of some terms.

By Nausherwan N B

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May 26, 2021

A great Course and especially the Course Instructor Ms Anke really made it look more engaging and interesting with her subject level expertise . Highly recommended course to anybody looking for a solid grounding in Social Media Marketing.

By SADIQ S Z A

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Jan 22, 2021

it is a unique way to learn social media marketing, in this course I have learned the landscape to common social media platforms and how to set up the SMART goal. Besides all that, I have learned the target audience, KPI and other things.

By Caio D C

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Oct 29, 2020

If your a look to learn how to use the social media to improve your business or if you already is a professional in this area, I suggest to enjoy this journey. I learn things what I already know, but they teach me to look deeply for this.

By Vanessa A

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Jun 10, 2022

Exclente curso para iniciar , hay cosas que parecen basicas y ovbias pero siempre es bueno repasar y llevar un hilo conductor del tema , me gusto mucho , lo recomiendo si quieres iniciar en el marketing digital y social media marketing.+

By Siri P B

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Feb 24, 2021

Well thought our and presented course that can be taken at the student's own personal time and available schedule. I have a better understanding of the various Social Media platforms and how to use their unique-ness to promote my brand.

By Rafaela B

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Apr 23, 2021

Very informative, learned new things I didn’t know before. Great videos, I did like how you can review test and go back to videos for help. I feel like I have a better understanding of digital marketing and can’t wait to use my skills.

By Mishael D

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Jan 13, 2021

This course was very easy, and I am definitely moving on to the next level. I learned many things about how to manage an online network on a social media platform, and it was great to learn about the customers' and marketers' journeys.