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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,292 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

AA

Jun 14, 2024

An outstanding introduction to social media marketing! The content is clear and engaging, offering practical insights for beginners. Perfect for anyone looking to start a career in this dynamic field.

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

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326 - 350 of 4,370 Reviews for Introduction to Social Media Marketing

By Tisha J

•

Jul 6, 2022

What I liked most about this course is how informative, well defined, laid out, and how simple it is to follow it. I've spent money and given a lot of time taking courses in the past to that didn't teach anywhere near this knowledge.

By Anilkumar T

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Mar 23, 2022

Thanks to COURSERA TEAM - this was my FIRST ONLINE course - Exclusively done with deep intent & interest. My aspirations were held high. thank you . let us progress together. LOVE Anilkumar INDIA BANGALORE -anilkumar.thatti@gmail.com

By Rosa R

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Jun 3, 2021

Introduction to Social Media Marketing is a great foundational course for Social Media Marketing. The instructor is phenomenal, has countless years of experience and it is easily to feel guided through the coursework with her videos.

By Bindu S

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Dec 25, 2020

This course is for every one who wants to know themselves better. The course teaches to create resonant relationships in life. This course is not just for people seeking leadership roles. It can benefit every one to get better in life

By Achigili A B

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Dec 13, 2022

Really great course. The instructor has done a an amazing job of dissecting the course to a very basic level that is easily understandable. I am truly happy I enrolled in this course and appreciate the instructor for a job well done.

By Rohit M

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Jul 18, 2022

Social media is a recent phenomenon. Using it for marketing makes it a fulcrum of digital marketing. This course makes us aquainted with very basic nuances of social media marketing which is essential for today's potential marketers.

By Maria S

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Aug 14, 2022

Fantastic course! Enthusiastic lecturer makes it easy to follow the videos. It not only gives you an introduction to Social Media Marketing but also gives you tools and templates to help you become more successful in your marketing.

By DONNY D H I

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Oct 24, 2021

it is really a good couse for someone who started learn about social media marketing. The course give ou a good brief what you will need as fundamental principle and then teach you a practical skill like making a KPI and SMART Goals

By Mert S

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Aug 18, 2021

For a beginner, it's really good. It's also cool to just watch all the materials even if you are experienced social media manager because it's nice to review the theory part of the business with some practical (real world) examples.

By anamika c

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Feb 16, 2021

This course is very best for the person who want to know anything about digital marketing . This will give you a startup platform for your knowledge regarding digital marketing either it will be for job or starting your own business

By Rebecca J

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May 24, 2024

Anke Audenart is the best tutor I could ever hope for. She has a way of explaining content that is capturing and makes you want to note everything down. Thank you so much Anke. I enjoyed the introduction to Social Media Marketing.

By Jamal J

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Nov 18, 2022

This great course will equip you with critical content creation and management skills. I liked how the course ends with real-world application of the learnt skills through a content management project. Thank you Coursera and Meta.

By Dr S A M S

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May 11, 2022

It was a great introductory level course that has exposed us to all the platforms of social media, and how to use them effectively to market our businesses. Great contribution by the trainer and great interactive session overall.

By Marc G I

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Sep 21, 2022

I was very exciting by learning the concept on Social Media Lanscape and the Introduction of Social Media marketing. Well I'm strictly recommended this course to everyone who's about to think about bbuilding a brand or a company.

By Sandy M

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May 10, 2022

I've never been involved in social media marketing - although am an old-school marketer. This course helped me overcome my fears of being "behind" - it will give me the confidence to talk about social media marketing with others.

By Norberto T J

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Apr 16, 2022

I like how detailed they provide us with the details and even the statistics of different social media platforms, their users and average time of use. Also, I appreciate the sample templates for reference that they have provided.

By Aqib Z

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May 2, 2021

This was a very immersive and interesting course about social media marketing-- a lot of self-learning to be done on your own to really understand and put together into practice the technology into your own course and workflow.

By Richard P

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Jan 1, 2021

Well pleased and satisfied with the content. The user friendliness and approach of the teaching was perfect for someone with no experience with SMM like me. Very good course. i have and will be recommending to others. Thank you!

By Chikwendu E

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Oct 16, 2022

The course is indeed an amazing one. it was an eye opener for me. I learned a lot about social media platforms and how one can make the best out them business wise.

Many thanks to the Coursera community. KEEP UP THE GOOD WORK

By Yonela N

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Oct 21, 2021

I enjoyed this course and has been an absolute refresher. I like how Anke describes and teaches it is very clear and comprehensive. Do yourself a favour and take the course sto kickstart your journey in Social Media Marketing.

By Hrahul r

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Sep 16, 2021

You may think that you already know about social media like me, but after doing this course I am missing a lot of things and I need to know that this course is enough to prove you Is. go ahead this is a very interesting course

By Amalia d G

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May 10, 2021

Buenas tardes,

El curso me ha parecido muy bien organizado. Se hace fluida la información entre módulos y está muy bien estructurado.

Estoy muy contenta con él y he aprendido mucho en esta primera parte.

Muchas gracias por todo,

By Ayodele L

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Dec 21, 2022

Thank you for the financial aid. I enjoyed this course, it was flexible to follow and very engaging, I've learnt so much!!!... I hope you can improve on the discussion platform, its not communicative and people barely use it.

By Sonja H

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Dec 26, 2020

I really enjoyed this class! It has a clear and organized approach and I love that we have peer-graded assignments they were helpful with learning. Much better than another online marketing course I'm taking at the same time.