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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,292 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

AA

Jun 14, 2024

An outstanding introduction to social media marketing! The content is clear and engaging, offering practical insights for beginners. Perfect for anyone looking to start a career in this dynamic field.

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

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351 - 375 of 4,370 Reviews for Introduction to Social Media Marketing

By Liz B

Nov 3, 2020

This gave great information that provided a solid foundation for understanding the basics of social media marketing and platforms. It was a good refresher for me, who has been doing social media marketing for a few years now.

By Mohamed H

Oct 10, 2024

I really enjoyed the interaction and projects through these sessions and I also gain valuable information.. I recommend this course to anyone want to learn more about social media platforms in a practical and scientific way.

By Azihan A

Dec 30, 2020

It was a fantastic experience learning for this particular subject and using coursera platform. Not only the subject offered its great, the platform, the lecture and the community was such an amazing entity in this program!

By Ma. R F

Dec 24, 2020

I truly appreciate the effort and time that Facebook and Coursera put up together to develop such a value-adding, comprehensive, and learner-friendly course. I am looking forward to the next courses. Thank you and stay safe.

By Joseph V E

May 26, 2021

It is an Introduction, so expect it to cover the basics and lay the foundations for the long and more complex journey ahead, and it did well in doing just that. Very Engaging and makes you look forward for the next courses!

By Sai

Nov 11, 2023

Absolutely loved this course. Anke's presentation was great. She felt just like a dear friend who is also a teacher. The quizzes and assignments kept me engaged throughout and never once did I feel bored and disinterested.

By BlackKat J

Aug 21, 2023

The course is structured and easy to follow. The instructor is knowledgeable and gave a touch of fun to each lesson. The topic is interesting and motivating. Having more than one try with a quiz is helpful and encouraging.

By Valery A Q

Sep 26, 2021

Excelente curso, es muy práctico y te dan datos actualizados de lo que acontece en el marketing digital. Es una herramienta importante para todo aquel que busca emprender su negocio o aumentar sus posibilidades de trabajo.

By Tomas G A

Dec 20, 2020

Por el tiempo que llevo realizando ya el curso, el cual es de 5 semanas... Me gustaría comentar que estoy sumamente satisfecho y que ha superado ampliamente mis expectativas, lo considero altamente recomendable y completo.

By Jan E L

Dec 10, 2020

A great way to open up yourself in the field of Digital Marketing, where you will learn the set ways to build and be ready for your business goals, with a very good mentor and discussion will help you hit & set your goals.

By Andrea P

Nov 9, 2020

Great introduction course! Very clear and the examples provided were very practical, so it was easier to understand and learn about the key concepts anyone needs to take into account when starting a career in social media.

By MARY E M

Nov 2, 2020

Very in-depth and helpful course. Anke, the instructor is really professional and passionate when teaching. I think it should be better if all the activities or projects should be put during the last week, not every week.

By Armaghan A

May 16, 2022

I'm going to give this course five stars because this course is design by a marketing specialist. The course content is very clear and understandable. I appreciate the hard work of Miss Anke Audenaert & The Coursera Team.

By Shapovalov A S

Oct 19, 2021

Спасибо большое! Этот курс позволил мне по новому взглянуть на социальные сети и то как с ними работать. Не даром говорят "Не сотвори себе кумира, но сотвори учителя" для меня этим учителем стал COURSERA. Спасибо большое!

By Marlet S H

Aug 16, 2021

Excelente curso, muy completo, te enseña desde lo básico y te ayuda a tener una línea en el proceso de aprendizaje que te ayuda a comprender fácilmente los pasos que debes seguir para volverte un experto en social media.

By Rhea M

Jun 29, 2021

The course is very instructional yet simple. I have no background in Marketing but the lessons are all relatable and give me a clear view of what social media marketing is. It is so helpful for me to start my new career.

By La J H

Jun 18, 2021

Great course! I enjoy how they present the learning material in transcript and video. I also like how they give multiple attempts to take the quizzes over and the section that we need to review, when an answer is wrong.

By Bruno F V H

May 15, 2022

This is a great introduction course for everything else that's coming in this specialization. Even if you're only able to take this course, it provides valuable information for you to become a good social media marketer

By Edison C

Feb 10, 2021

Social Media Marketing will involve a journey to digital the world breaking the limits of standard marketing. If we get to this point, we will enjoy learning all about the new ways and strategies to grow up on business.

By Cathy P

Aug 28, 2024

This course is engaging and full of information needed to become proficient in social media marketing. It's an introduction to the major social media platforms and is perfect for all levels. I'm glad that I registered!

By Miloš S

Oct 31, 2023

This course gave me needed knowledge of social media, so I can continue developing my skills in this field! If you love social media, and you want to know more or even start your career, this is the perfect first step!

By Feyza E

Feb 10, 2022

Tahnk you very much for the opportunity and this helpful contents about social media marketing. It was a great adventure and chance to get all these information and I'm looking forward to learn more about the subject.

By Emma S

Sep 5, 2023

I feel like all of the basics were covered, a great place for someone with limited knowledge of social media to start or a great recap for people who already have an understanding of all of the social media platforms.

By Fatima J

Aug 4, 2023

The course was very informative, and the videos were very brief which allowed me to complete weeks worth of learning in just a few days. I am amazed at how much information I've acquired in such a short span of time.

By Previn P

Jan 4, 2023

An excellent course to the introduction of social media marketing. Even though the title says introduction, the course content is way more fulfilling. I enjoyed the hands on practice worksheets before each assignment.