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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,584 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

SA

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Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.

RR

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It was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

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276 - 300 of 358 Reviews for Assess for Success: Marketing Analytics and Measurement

By Muhammad M

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Feb 14, 2024

great

By أشرف ا

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Oct 20, 2023

Thank

By Markina I

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Aug 14, 2023

SUPER

By Aldrin M

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Aug 13, 2023

suoer

By Bianca B

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May 3, 2023

great

By Oo K

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Mar 1, 2023

Great

By Laima L

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Oct 21, 2022

Good

By DAO D T

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Sep 14, 2024

good

By Phan H P

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Sep 14, 2024

Good

By Phạm T M N

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Aug 31, 2024

goog

By DOVEL P

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Jul 24, 2024

good

By BuridiSirisha

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Mar 20, 2024

good

By Eisa z m J

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Oct 25, 2023

good

By Junalbert A

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May 28, 2023

Good

By Trang D T T

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Apr 28, 2023

good

By MESTOUR A

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Feb 28, 2023

Good

By Ghefogha Y D

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Sep 22, 2022

Good

By MOHAMMED S A A

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Aug 21, 2022

good

By MARIA E D N P

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Jun 26, 2024

god

By Diyorbek

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May 10, 2024

ok

By 劉家語

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Mar 2, 2023

讚

By Demario B

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Dec 7, 2022

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By 20_Avnish T

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Sep 24, 2022

By Nicole M

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Mar 23, 2023

This course needs a bit of an update to match the changes made to Google Analytics because Google has changed several feature locations and titles within Google Analytics. I was able to figure it out, but someone who is not familiar with how computer programs work and change would find it quite daunting. One assignment could not be completed properly because I could only got back to metrics within the Demo account to January of 2022, and the assignment called for a campaign done in 2021. Also, many of the transcripts had errors. At the end of most of the videos there was a glitch in which it would skip the last ten to thirty seconds of the videos automatically. I was listening to them in order to check my notes of the transcript against what the instructor actually said and that glitch was a bit annoying. The glitches and outdated content did allow me to learn more on my feet, so I am grateful for the opportunity, but seeing as how this course is probably one of the ones people would be least familiar with, it could use a quality and accuracy check.

By Deleted A

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Mar 17, 2023

I'm happy to enroll fir this course and more happy to complete the most important papart Of course which is analytics. The mentor explained the concepts in best way possible.possible.Activities helped me alot to better understand every part of analytics and measurement.

ALL WAS GOOD EXECPT I HAD TO REPORT ISSUES FOR ATLEAST 6-7 TIMES IN ENTIRE COURSE DURATION.

PLEASE IMCLUDE MORE ANIMATIONS ,VISUALS AND INFOGRAOHICS. BECAUSE THAT MAKES THE VIDEO EASEASY TO UNDERSTAND. VIDEO WENT TOO FAST .HAD TO WATCH IT REPEAT FOR 5 TIMES IN A ROW TO GAIN CLARITY. TOOK ME TOO LONG TO COMPLETE . PLEASE MAKE INTERACTIINTERACTIVE VIDEOS BY INCLUDING VISUALS SO THAT LEARNING COULD BE FUN WHICH ACTUALLY WAS IN PREVIOUS COURSE LIKE COURSE 1 COURSE 2 COURSE 4. PLEASE DONT OVERWHELM WITH SO LARGE READING PART. THERE ARE SIMULTANEOUSLY TWO READING PART AND ALSO VIDEO PART NOT ABLE TO GRASP WHICH MAKES IT FRUSTRATING.

PLEASE SOLVE THE ABOVE ISSUES FOR NEXT TWO COURSECOURSES.