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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,584 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

SA

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Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.

RR

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It was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

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126 - 150 of 358 Reviews for Assess for Success: Marketing Analytics and Measurement

By Jade H

Nov 19, 2022

Great information. Great format for learning. Great confidence as a result! Thanks.

By bakhtiyar k

Aug 22, 2023

круто, то что искал, особенно про заинтересованные лица и как с ними разговаривать

By Benjamin D D

Sep 26, 2022

The simplified learning materials and depth of each module made it easy to grasp!

By Chami C

May 10, 2022

Packed with useful knowledge. Expanded my experience and professional vocabulary.

By MITCHELL G

Jul 12, 2024

Very helpful! I am sure this will be of great help in starting a new career!

By Janine W

Oct 16, 2023

Very valuable skills that get you excited for the first time, in this course

By Jamal J

Oct 16, 2022

Thank you Cousera and Google. It was a very engaging and interesting course.

By Brawndy D

Oct 2, 2022

I recommend this course to anyone looking to gain insights working with data

By Malik U

Feb 18, 2024

Really informative course, love to be a part of this amazing community.

By Janet T O P

Sep 16, 2022

Very thorough! Exercises and Application Projects were very helpful.

By Arunkumar h A

Apr 7, 2023

I thing this is best way of getting knowledge about digital marketing

By Marcus d A P

May 28, 2024

Excellent course! I would say it is one of the most important ones.

By Paul L

Jun 27, 2022

A perfect way to create meaningful and straighforward presentations

By Krystal Z

Dec 29, 2022

Great. Wish you could explain more about Python and R-programming.

By Marleen B

Nov 10, 2022

All of the courses build on one another. Perfect bite-size pieces!

By C. B (

Jun 29, 2023

Super technical, lots of numbers for sure, but indeed needed.

By Stare D

Oct 21, 2022

Well presented, very insightful, and challenging curriculum.

By Vickie A

Oct 12, 2022

Very difficult and complex subject, but course is well done,

By Muhammad T

Jul 27, 2023

Thanks for giving an opportunity to grow my digital career.

By Kyrylo H

Apr 14, 2024

I loved analysis and presentation. Learned a lot. Thanks

By chami c

May 10, 2022

Very engaging instructor and incredibly informative!

By MD S

Jul 13, 2023

It's a amazing course. everything included in order

By Turya M

May 28, 2023

Phenomenal!! A truly wholesome Experience by google

By Karikalan V

Nov 12, 2022

nice lectures and useful class in digital marketing

By Artem D

Sep 13, 2022

Very interesting vand iteracting. Amazing teacher!