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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,584 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

SA

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Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.

RR

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It was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

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351 - 358 of 358 Reviews for Assess for Success: Marketing Analytics and Measurement

By Rick D

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Apr 3, 2024

Only this course out of all 7 seemed fast-paced. It started off with concepts and topics completely new to me, and yet those topics were used as if I should just know them after barely introducing them. And I took all courses in order.

By ALEX M S I Y

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Aug 31, 2023

To much info for one course. these course must split in two. It produces a lot of cognitive Load.

By Jonnatham O

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Sep 5, 2024

the course teacher has avery slow and difficult way to explain the subjects

By Ananya G

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Mar 22, 2024

It was very difficult to follow. Wish the course was more in depth.

By Sebastian Z

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Dec 18, 2023

Hard to stay invested or motivated

By Pawan k s

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Jul 28, 2023

great thankuh coursera

By Michelle Y

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Apr 22, 2024

very confusing

By Nadya S

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Aug 19, 2024

Unavailable dashboard data to follow along. Throwing basic theories and terms without much coherence in relation to the bigger topic of this course. Trying to cover too much in a short amount of time, might as well link us onboarding tutorials on YouTube. Other courses exceeded expectations though. Glad to be done and excited to continue on the journey.