Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google
4.6
stars
1,734 ratings
About the Course
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job.
Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.
By the end of this course, you will be able to do the following:
- Plan and allocate the spending of marketing budgets
- Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns
- Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
- Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project
- Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign
- Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared
- Create charts in spreadsheets for visualization of metrics...
Top reviews
JC
May 9, 2022
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
IP
Jan 26, 2023
thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.
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376 - 378 of 378 Reviews for Assess for Success: Marketing Analytics and Measurement
By Michelle Y
•
Apr 22, 2024
very confusing
By Simone M
•
Nov 18, 2024
I found it a bit chaotic and technical. Much knowledge is taken for granted and it's hard to follow the instructor (also because of the tone of voice).
By Khitem
•
Nov 22, 2024
i was enjoying the course before getting the this part . i feel so lost . the tutor is not doing a good job at all .
