Great course with tons of useful information. Completing this course definitely helped me get a better sense of analytics!

I have such a better understanding in digital marketing after taking this course. Thank you!

Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow

Course 5 isn't for the faint of heart. So far, of the 5 courses leading up to the final one, this is the most difficult. I typically have the videos at 1.25% speed but for this one I really had to slow it down and even replay them. There will be a lot of equations thrown at you throughout the entire course (basic algebra, but in-depth topics). I wish they would expand it to 5 or 6 weeks instead of keeping it at 4 because I felt as though it doesn't give you enough time to take in a topic before they introduce to you a new one. It's definitely helpful if you are interested in being a Marketing Coordinator or Data Analyst, but they don't go in-depth on programs like SQL or Python. If you can get through it the general topics are super helpful, and having the ability to read graphs and statistical information is important.

Good course, but I feel like it was too complex. If needed, make it longer and provide more insightful information. Compared to other courses, when you watch the videos you are always waiting for that "aha!" moment, but it never comes. Also, this course points you to a lot of additional reading out of the platform. I understand that we as learners have a responsibility to learn on our own, but try to breakdown some of those readings for us, as we are paying a sub to use this platform.

I agree with other reviews; this course is challenging. If you are not a numbers-oriented individual, this will be tricky to get through. I actually thought the teacher wasn't bad, but be prepared to write a lot of information down as it goes by fast. I still recommend to complete it, as this doesn't fully prepare you for a data analytics position, but does introduce you to the topic.

Lots of good information but not as smoothly presented as the others. Maybe it was just more difficult. Not my favourite aspect of digital marketing.

The instructor talks non-stop. No break between sentences. The lecture itself is complicated and hard to digest so fast lecturing makes it worse.

The tutor is reading too fast and he make it seems like he is reading not explaining but great info is provided

Harder to follow than the others. Could be another week so the lecturer doesn't fly through the material.

It would be beneficial to have the exemplar example and answer then let you try to do it.

Some of the content is hard to follow

There is a lot of fluff in these

Needs quite a few updates.

Thanks!

This is the fifth course in the professional certificate series in digital marketing and e-commerce. It is also by far the worst, the most confusing, the most poorly organized. Certain lessons had information simply stuffed into the the text or video with no explanation. Attempts to follow the instructor on some (not all) Google Analytics and Google Ads tutorials went at such a fast clip with no explanation; it was as if the instructor were on overdrive to get out of the building and just sped through the script. The presenter's diction was very poor compared to the other presenters of Courses 1, 2, 3, 4. The transcript was just one, very long machine-generated text -- not broken into paragraphs or time-code points. Check out LinkedIn and see how they handle this very same topic and series using Google Tools. It's a night-and-day difference.

My greatest concern was the instructor himself: so nervous, so ill-prepared, and with the worst "tick" I've ever seen in any video in years -- let alone an educational video: his incessant moving of his hands up and down, back and forth, for almost every word he uttered. At one point I stopped counting at 300 for all the times he moved his hands in one 4-minute video; that hand movement disrupted the flow of the script, presentation, my train of thought in concentration in trying to follow him, etc.

Did anyone train him? Practice? I worked in local and international TV news for 20 years, and one of the worst mistakes I've seen is when an organization decides to put their "in-house expert" on camera to represent them or explain something, and they totally flop. They don't know how to truly look into the camera, connect with the audience, and be still with their bodies in order to get the information/news out -- and NEVER FIDGET with their hands. Throughout this specific video series -- Assess for Success -- at times someone would plop a laptop in front of the presenter's hands as if to hide his hand-waving problem, while at other times it appeared he was trying to clench the table so as not to move his hands. But in the end he always -- ALWAYS -- did.

What happened as I watched and was trying to learn about marketing analytics and measurement is that my respect for Google sank. What I believed was a high quality organization offering these courses in digital marketing using their own Google professionals was perhaps instead a cost-cutting move of ill-trained, amateur on-air readers/presenters. Surely Google can do better. Because it was so painful to watch I often turned off the presenter's audio with its sloppy diction, and jumped ("scrubbed") through the video to capture on-screen information, then read through the transcript to get the key takeaways. It was a time-wasting workaround, but I wanted the information --despite all the lackluster, distracting video presentations. My suggestion: Recut this entire video series in Course 4 and re-present it with someone -- anyone -- who doesn't spend every single video -- from beginning to end -- distracting the viewer with his hands and sloppy diction.

Videos weren't very good. Narrator speeds through way to fast in his presentations when there is so much technical data that needs to be gone thru. In addition, when he is going through and showing you how to edit spreadsheets to analyze metrics, he speeds thru them. Also when he goes over screenshots of his screen, its hard to follow as there is no box highlighting what specific data point he is talking about. It makes it hard to follow him when there is so much data. Out of the 7 courses needed to complete the Google Marketing Cert, this was the worst.

Very confusing course, and I don't feel there were a lot of helpful resources, and some explanations were vague. A lot of obvious points were repeated over and over, and the course didn't focus as much on learning Google Analytics as I thought it would. It focused more on working in scenarios that those of us NOT going into data analysis will never have to face.

The instructor made it extremely had to follow. The back and forth from one slide to another during his presentation was incredibly frustrating. Also, Google - offer the course in using two products - Apple & Microsoft. I could not download a number of the Examplars due to the fact that Apple and Microsoft are not compatable.

The structure of the learning materials was challenging. The detail in this course is somewhat complex and needed to have one extra week . Also there are numerous videos that really should be readings given the detail associated with the topic. Probably the most unsatisfying course I have completed on Coursera.

This course was difficult to follow and moved very quickly with a lot of information. It was not my favorite course to try to learn online.

Very superficial and unpractical. Plus I believe there were a few mistakes in the content. I just don't feel like I learned a lot.

Very rushed, the tutor jumps in from one thing to another.

The hardest course to complete

I am really sorry, but I have to give it a one star :( I love the Google courses and have done a few, however, I have to agree with a lot of the reviews and say this module is very hard and nearly impossible to understand due to the trainer, even when you slow the video down to x0.75. He speaks in a monotone voice, and doesn't use punctuation’s when he talks, therefore speaks too quickly. Considering that this area is one of the main parts of Digital Marketing, I would suggest that this is redone with a trainer who is able to speak clearly and at a pace that is digestive to the student. Apologies to the trainer, he seems a nice and knowledgeable person, so I'm not meaning this with any disrespect.