I loved the majority of the digital marketing and e-commerce certificate. This particular course material is extremely hard to understand and follow through. Google analytics platform is different from the one displayed in the videos. I have studied module 2 diligently three times and failed that final test three times leading to more waste of money and time while I have a full-time job. I gave up studying last year and then I gave it a second chance this month only to fail three times. I'm not sure if I should subscribe for one more month to finish that one last course and get my certificate since I'm already exhausted.

Terrible presentation of the material - complicated concepts are given in a hasty way, no accents of important aspects, the speaker makes no pauses, assumes the terms are understandable when they are not, and overuses abbreviations. I will have no go overt the same subjects separately, because this course made me even more confused

Absolutely HORRIBLE - The source is outdated so the places the course is telling you to go to in the Demo account either no longer exist or are renamed and if you don't know how to use Google Analytics you will be completely lost. Dropping out because of this course.

la parte principal de: hacer ejercicios en google analytics no se pudo realizar ni comprobar ya que las fechas señaladas en los ejercicios no tenían data en el DEMO. No hay respuestaa rápida al reportar ese problema.

worst in the whole programe

a bot would have been better than this instructor

just reading out the content without even engaging with the audience

Outdated content - would not recommend.

presenter was hard to follow

I consider this the most complex course but also one of the most useful. Some instruments learned are a little bit hard to use for beginners such as working with spreadsheets pivot table. As i am interested in marketing strategy i have really enjoyed learning about performance metrics and concepts such as LTM or ROAS or CAC and the relationship between them that answer business questions and guide decisions. I would have liked more about how to calculate CAC. Nice course . Thank you for this model of professionalism!

Excellent course. All the courses have been good so far. Some are just a bit better than others. Of course, I want to finish the program. I consider this the start as there are a lot of the details in the material and links that contribute to being an effective marketer. You can have the best product in the world, but unless people know about it, it will sit on the shelf, unsold. It is a loss to the consumer, the people who work on making it, and the investors that have staked their money on it.

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

This has been an interesting course, well-presented, containing a lot of valuable information. Important to me was the opportunity to practice the digital marketing manager lessons theory via the well-crafted activity scenarios. By doing so, apart from working with Google Analytics and Google Ads, I also re-familiarized myself with Google Sheets respectively MS Excel regarding calculations, creating pivot charts etc.

Thank you very much. This course is amazing. This course is invaluable. The teaching quality at Coursera is much better than universities (remote/onsite) where we traditionally learn as university students. This gives infinity value to the certificates provided by Coursera. Coursera is marvelous. I want to thank again for the great experience.

El curso de marketing digital y comercio electrónico ha sido fundamental para adquirir un conocimiento integral sobre cómo gestionar y optimizar campañas en el entorno digital. La importancia del curso radica en su capacidad para enseñar habilidades clave en la creación, ejecución y evaluación de estrategias de marketing en línea.

This section of the program for myself was the most challenging. I didn't know the understanding or comprehension of analytics. After completing this section of the program I have a much better understanding of what analytics and reporting the results are all about. Mike the instructor was encouraging and helpful along the way.

The course covers a comprehensive range of topics in marketing analytics, including key metrics, data interpretation, and measurement techniques. The inclusion of current trends and tools ensures the content is relevant and up-to-date. Case studies and real-world examples provide practical insights and enhance understanding.

This course is an excellent resource for anyone looking to improve their marketing analytics skills. The content is comprehensive and covers essential topics like KPIs, ROI, and A/B testing. The hands-on approach and use of tools like Google Analytics and Google Ads make it easy to apply the concepts in real-world scenarios.

I really liked the instructor Michael, and the way he explained complicated concepts which were quite new to me, but he discussed them in a way which made it easy to follow up with him. He had a hint of sincerity in his voice too which made me want to try me level best in all the activities. Overall really like the course.

In this course, I have the opportunity to learn about how to use Google Analytics and Google Ads to track my customer journey on an online platform. I received more study tips about how to improve my skills, such as learning Python, R, and SQL. I will keep going to be an effective digital marketer!

I really enjoyed the presenter. Clearly described the course without sounding like he was reading it. A very good choice of presenter for this analytics course! Thank you. The quizzes seemed to be well thought out and not tricky either. I'm surprised how much of this I retained, it was a lot.

It was actually difficult to make it through this course. I blew right through the first 4 courses in 7 days. This was the 5th in the series. It took me 3 full days to finish it. I don't usually have trouble learning anything, but this one challenged me. Good on you!

Course 5 of the Google Digital Marketing & E-commerce is the toughest course so far from Certificate Program. The information is more intense and covers a lot of topics that are important week 3 and 4 are very hands-on. All very useful information.

Although this course does not require any prerequisite background, you'd be amazed by how comprehensive it is even for an entry-level digital marketing role. Thank you so much Coursera and Google for cooperating on this invaluable program.

Marketing analytics and measurement is very useful course,It provides better understanding and knowledge how to measure marketing performance and plan marketing strategy by understanding the market trends.

Thanks for coursera & Google

This course is perfect for gaining in-depth knowledge about analytics and measurement. It provides a comprehensive understanding of the subject. Completing it will enhance your skills in data analysis and measurement techniques.

This course will make you learn everything that is required for measuring a successful marketing campaign, although this course is difficult to fathom if you put your efforts into it sincerely, surely you won't regret it.